Advertising at universities? Today: a matter of fact, but until the mid-1990s: a taboo. We are among the pioneers in the field of marketing of advertising opportunities at universities and student unions. Launched as a student start-up in the premises of an old paper mill in the Siegerland, the company today ranks among the market leaders in university marketing. Nowdays, we operate nationwide jointly with universities of excellence, colleges and student unions and are continuously expanding our media network. With our nationwide locations, regional offices and the active onsite presence, we set the highest quality standards in regard to the implementation of promotional activities – locally, regionally, nationally and internationally.
Athanasios Roussidis is an entrepreneur with heart and soul and a pioneer in marketing of advertising opportunities at universities. After having already recognized the possibilities that advertising offered at universities during his own studies, he founded the agency Deutsche Hochschulwerbung headquartered in Düsseldorf with offices in
Berlin, Bremen, Munich and Siegen right after the amendment of the German Higher Education Framework Act in the mid-90s.
He was the very first to sign a framework agreement with a university covering the entire marketing of authorized advertising opportunities and has since been one of the closest observers of the university environment’s development.