{"id":10195,"date":"2025-07-02T15:40:13","date_gmt":"2025-07-02T13:40:13","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/best-case-vodafone\/"},"modified":"2026-02-24T11:02:51","modified_gmt":"2026-02-24T10:02:51","slug":"best-case-vodafone","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/best-case-vodafone\/","title":{"rendered":"Best Case Vodafone"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><\/p><p><\/p><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h1 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-2fb80f3f44dd47c358b9961fa1ddd717\">The ideal connection: <br>Vodafone and university marketing.<\/h1><p>At the start of the 2023\/24 winter semester, it was prominently displayed at over 100 universities across Germany why Vodafone is among the best mobile service providers for young target groups. The campaign was, of course, about a mobile plan that was especially attractive for the student target group, with extra-large data volume that promised unlimited (data) freedom. No wonder, then, that the campaign exceeded all expectations and turned many students into happy Vodafone customers. Of course, the tailored offer was simply good and met the needs of 18- to 29-year-olds on campus exactly. But what good is the best offer if no one hears about it?    <\/p><div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-ce450de8bb0657db61cd773444a146be\">Campus Takeover: The university sees red!<\/h2><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-9829b67e7da72ca899e2f95f60b16ddf\">Key Facts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign start: Winter semester 2023\/24<\/li>\n\n\n\n<li>Presence at over 100 universities in 71 cities<\/li>\n\n\n\n<li>Target group: Students (18&ndash;29 years)<\/li>\n\n\n\n<li>Product: Mobile phone plan with extra large data allowance<\/li>\n\n\n\n<li>Advertising media: DIN A0 posters, city-light posters, DOOH, media tower, stretch banners, university cinema advertising<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-4aebf433cc8e6e72d19b3d4aaae13f3e\">Idea<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vodafone relied on a target-group-specific offer for students: a mobile plan with a large data allowance, tailored to the needs of young, digitally savvy people. <\/li>\n\n\n\n<li>The message was staged with a striking campus takeover &ndash; visible, present, and anchored directly in students&rsquo; everyday lives.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-f5c5c67bd5f479910204c156bc2b38c6\">Ziele<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raise awareness for the new tariff offer<\/li>\n\n\n\n<li>Maximize visibility and reach on campus<\/li>\n\n\n\n<li>Address students directly and effectively<\/li>\n\n\n\n<li>New customer acquisition through tailored communication<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-ed150813bf2f3a0db33fd62e7a0b1795\">Strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large-scale placement of traditional and digital advertising media on campus<\/li>\n\n\n\n<li>Use of media towers for maximum long-range impact<\/li>\n\n\n\n<li>Integration of the message into leisure areas such as the university cinema<\/li>\n\n\n\n<li>Combination of reach, relevance and recognition<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-bcb326e1732e4ecffab57b1db9515589\">Take Aways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"10146\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"3582\">Campus<\/button><\/button> Takeover as an effective means of reaching the target audience<\/li>\n\n\n\n<li>High visibility through strategic placement and media diversity<\/li>\n\n\n\n<li>Tailor-made offer meets perfectly tailored communication<\/li>\n\n\n\n<li>Successful activation of the target group with minimal wastage<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1024\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1365x1024.jpg\" alt=\"\" class=\"wp-image-4110\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1536x1152.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower.jpg 1600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1020\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung-1440x1020.jpg\" alt=\"\" class=\"wp-image-4557\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung-1440x1020.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung-300x212.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung-768x544.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung-50x35.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung-1536x1088.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Kinowerbung.jpg 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-royal-blue edge-top-right\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"my-0 mt-0\" style=\"font-size:100px;font-style:normal;font-weight:700\">85%<\/p>\n\n\n\n<p class=\"mt-0\">Students use smartphones as their primary device for all internet activity.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded tilt-left mt-0 mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"630\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/App_4.jpg\" alt=\"\" class=\"wp-image-4937\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/App_4.jpg 945w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/App_4-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/App_4-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/App_4-50x33.jpg 50w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p class=\"has-text-align-right mt-0 has-small-font-size\"><sub>Source: Survey by Jobware among 500.000 students, 08\/2024<\/sub><\/p><div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-559035d6c72be5b14d4208fba4b8c765\">Impressions of the campaign on campus:<\/h2><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln.jpg\" alt=\"\" class=\"wp-image-4683\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-Koeln-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH.jpg\" alt=\"\" class=\"wp-image-4106\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-DOOH-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower.jpg\" alt=\"\" class=\"wp-image-4110\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner.jpg\" alt=\"\" class=\"wp-image-4104\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-banner-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1024\" data-id=\"4108\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat-1365x1024.jpg\" alt=\"\" class=\"wp-image-4108\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat-1536x1152.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-plakat.jpg 1600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1024\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1-1365x1024.jpg\" alt=\"\" class=\"wp-image-4742\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1-1536x1152.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Plakatwerbung-Bonn-1.jpg 1600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-a68b460ea5aa87110d25d7d06dca99f8\">Discover even more best cases!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><a href=\"\/best-case\/best-case-ferchau\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1.jpg\" alt=\"\" class=\"wp-image-4148\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><a href=\"\/best-case\/best-case-boulderwelt\/\"><img decoding=\"async\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Campuswerbung-Uni-Bochum-Premiumwall-Boulderwelt.jpg\" alt=\"\" class=\"wp-image-4270\" style=\"aspect-ratio:4\/3;object-fit:cover\"><\/a><figcaption class=\"wp-element-caption\">Boulderwelt: Reach new heights on campus!<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><a href=\"\/best-case\/best-case-hdi\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2.jpg\" alt=\"\" class=\"wp-image-5534\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-HDI-2-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">HDI: Large-scale recruiting<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue edge-bottom-right\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading\">Companies that rely on us.<\/h2>\n\n\n\n<p>Whether an international corporation, an SME from the region, or a dynamic startup: everyone wants to bring the best talents from campus into their team or get them excited about their product or service. It is therefore no surprise that our client portfolio is as diverse as the higher education landscape itself! <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3e358bee07954c91280060144e0acc80\" style=\"text-decoration:underline\"><a href=\"#\">additional customers<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-bottom\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-gallery has-nested-images columns-default frontpage-logos wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"126\" data-id=\"4130\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_bwi_weiss.svg\" alt=\"BWI, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4130\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"111\" data-id=\"4134\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_ferchau_weiss-1.svg\" alt=\"Ferchau, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4134\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" data-id=\"4122\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_mhp_weiss.svg\" alt=\"MHP, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4122\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"170\" data-id=\"4116\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_deloitte_weiss.svg\" alt=\"Deloitte, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4116\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"208\" data-id=\"4124\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_rewe_weiss.svg\" alt=\"REWE, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4124\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"24\" data-id=\"4132\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_daimler_truck_weiss.svg\" alt=\"Daimler Truck, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4132\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"50\" data-id=\"4128\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_amazon_prime_weiss.svg\" alt=\"Amazon Prime, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4128\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"316\" data-id=\"4120\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_jd_sports_weiss.svg\" alt=\"JD Sports, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4120\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"162\" data-id=\"4126\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_vodafone_weiss.svg\" alt=\"vodafone, partner of Deutsche Hochschulwerbung\" class=\"wp-image-4126\"><\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/best-case-vodafone\/\"><span>The ideal connection: Vodafone and university marketing. At the start of the 2023\/24 winter semester, it was prominently displayed at over 100 universities across Germany why Vodafone is among the best mobile service providers for young target groups. The campaign was, of course, about a mobile plan that was especially attractive for the student target\u2026<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10216,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10195","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Case Vodafone - Deutsche Hochschulwerbung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/best-case-vodafone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Case Vodafone\" \/>\n<meta property=\"og:description\" content=\"The ideal connection: Vodafone and university marketing. 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