Hire on Wheels: The mobile recruiting campaign by REWE Digital.<\/h1>
Fast, targeted, and straight to the heart of the target audience: REWE Digital relies on impactful mobile outreach. Sometimes things have to move fast: Following short-notice layoffs at a major logistics company, REWE Digital responded within just 72 hours with an attention-grabbing campaign at the Berlin, Munich, and Hamburg locations. The goal was to draw attention directly on site to suitable job alternatives within the company itself – at exactly the right moment. <\/p>
<\/div>Lightning-fast response: a recruitment campaign in 72 hours!<\/h2>
Lightning-fast response: a recruitment campaign in 72 hours!<\/h2>\n\nKey Facts<\/h3>\n\n\n\n\n- Mobile bicycle advertising combined with a targeted flyer campaign<\/li>\n\n\n\n
- Period from inquiry to campaign start: Four days<\/li>\n\n\n\n
- Locations of assignment: Berlin, Munich and Hamburg<\/li>\n\n\n\n
- Geo-targeting: Advertising measures directly in front of Amazon warehouse locations (industrial areas)<\/li>\n\n\n\n
- Target group: Recently laid-off Amazon warehouse employees<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Idea<\/h3>\n\n\n\n\n- Vision: Showing a concrete job alternative for employees who have been released from their duties in a comparable field<\/li>\n\n\n\n
- Campaign implementation response time: within 72h from the customer’s initial contact<\/li>\n\n\n\n
- How it works:
– Placement of advertising bicycles directly in front of Amazon warehouses
– Distribution of flyers with a QR code to the REWE Digital application page
– Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n\n- Target goals:
– Quick response to a suddenly emerging applicant market
– Direct contact with affected employees
– Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
– Campaign in record time
– Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
– Production: immediate approval and express printing
– Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
– Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-2.jpeg\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-1.jpeg\")
<\/figure>\n<\/div>\n<\/div><\/div><\/div>»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/REWE-Digital-Logo.jpg\")
<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-4.jpg\")
<\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-3.jpeg\")
<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-5.jpg\")
<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1.jpg\")
<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Campuswerbung-Uni-Bochum-Premiumwall-Boulderwelt.jpg\")
<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\nKey Facts<\/h3>\n\n\n\n
Key Facts<\/h3>\n\n\n\n\n- Mobile bicycle advertising combined with a targeted flyer campaign<\/li>\n\n\n\n
- Period from inquiry to campaign start: Four days<\/li>\n\n\n\n
- Locations of assignment: Berlin, Munich and Hamburg<\/li>\n\n\n\n
- Geo-targeting: Advertising measures directly in front of Amazon warehouse locations (industrial areas)<\/li>\n\n\n\n
- Target group: Recently laid-off Amazon warehouse employees<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Idea<\/h3>\n\n\n\n\n- Vision: Showing a concrete job alternative for employees who have been released from their duties in a comparable field<\/li>\n\n\n\n
- Campaign implementation response time: within 72h from the customer’s initial contact<\/li>\n\n\n\n
- How it works:
– Placement of advertising bicycles directly in front of Amazon warehouses
– Distribution of flyers with a QR code to the REWE Digital application page
– Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n\n- Target goals:
– Quick response to a suddenly emerging applicant market
– Direct contact with affected employees
– Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
– Campaign in record time
– Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
– Production: immediate approval and express printing
– Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
– Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\nIdea<\/h3>\n\n\n\n
Idea<\/h3>\n\n\n\n\n- Vision: Showing a concrete job alternative for employees who have been released from their duties in a comparable field<\/li>\n\n\n\n
- Campaign implementation response time: within 72h from the customer’s initial contact<\/li>\n\n\n\n
- How it works:
– Placement of advertising bicycles directly in front of Amazon warehouses
– Distribution of flyers with a QR code to the REWE Digital application page
– Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n\n- Target goals:
– Quick response to a suddenly emerging applicant market
– Direct contact with affected employees
– Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
– Campaign in record time
– Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
– Production: immediate approval and express printing
– Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
– Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
– Placement of advertising bicycles directly in front of Amazon warehouses
– Distribution of flyers with a QR code to the REWE Digital application page
– Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n
Goals<\/h3>\n\n\n\n\n- Target goals:
– Quick response to a suddenly emerging applicant market
– Direct contact with affected employees
– Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
– Campaign in record time
– Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
– Production: immediate approval and express printing
– Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
– Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
– Quick response to a suddenly emerging applicant market
– Direct contact with affected employees
– Short-term filling of the applicant pipeline<\/li>\n\n\n\n
– Campaign in record time
– Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n
Strategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
– Production: immediate approval and express printing
– Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
– Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
Within a few hours, the following was checked:
– Production: immediate approval and express printing
– Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
– Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n
Take Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
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<\/figure>\n<\/div>\n<\/div><\/div><\/div>
»We were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!«<\/p>
\n<\/figure>\n<\/div>
<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>
Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\n<\/figure>\n<\/div>\n\n\n\n
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<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>
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\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n
Discover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
<\/a>\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
<\/a>![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Campuswerbung-Hochschulmarketing-HDI-Plakat-DOOH-18.jpg\")
<\/a>![\"BWI,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_bwi_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Ferchau,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_ferchau_weiss-1.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"MHP,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_mhp_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Deloitte,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_deloitte_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"REWE,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_rewe_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Daimler](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_daimler_truck_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Amazon](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_amazon_prime_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"JD](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_jd_sports_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"vodafone,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_vodafone_weiss.svg\"){kind=logo}
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