Hire on Wheels: The mobile recruiting campaign by REWE Digital.<\/h1>
Fast, targeted, and straight to the heart of the target audience: REWE Digital relies on impactful mobile outreach. Sometimes things have to move fast: Following short-notice layoffs at a major logistics company, REWE Digital responded within just 72 hours with an attention-grabbing campaign at the Berlin, Munich, and Hamburg locations. The goal was to draw attention directly on site to suitable job alternatives within the company itself \u2013 at exactly the right moment. <\/p>
<\/div>Lightning-fast response: a recruitment campaign in 72 hours!<\/h2>
Lightning-fast response: a recruitment campaign in 72 hours!<\/h2>\n\nKey Facts<\/h3>\n\n\n\n\n- Mobile bicycle advertising combined with a targeted flyer campaign<\/li>\n\n\n\n
- Period from inquiry to campaign start: Four days<\/li>\n\n\n\n
- Locations of assignment: Berlin, Munich and Hamburg<\/li>\n\n\n\n
- Geo-targeting: Advertising measures directly in front of Amazon warehouse locations (industrial areas)<\/li>\n\n\n\n
- Target group: Recently laid-off Amazon warehouse employees<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Idea<\/h3>\n\n\n\n\n- Vision: Showing a concrete job alternative for employees who have been released from their duties in a comparable field<\/li>\n\n\n\n
- Campaign implementation response time: within 72h from the customer\u2019s initial contact<\/li>\n\n\n\n
- How it works:
\u2013 Placement of advertising bicycles directly in front of Amazon warehouses
\u2013 Distribution of flyers with a QR code to the REWE Digital application page
\u2013 Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n\n- Target goals:
\u2013 Quick response to a suddenly emerging applicant market
\u2013 Direct contact with affected employees
\u2013 Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
\u2013 Campaign in record time
\u2013 Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
\u2013 Production: immediate approval and express printing
\u2013 Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
\u2013 Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-2.jpeg\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-1.jpeg\")
<\/figure>\n<\/div>\n<\/div><\/div><\/div>\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/REWE-Digital-Logo.jpg\")
<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-4.jpg\")
<\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-3.jpeg\")
<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Fahrradwerbung-REWE-5.jpg\")
<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1.jpg\")
<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Campuswerbung-Uni-Bochum-Premiumwall-Boulderwelt.jpg\")
<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\nKey Facts<\/h3>\n\n\n\n
Key Facts<\/h3>\n\n\n\n\n- Mobile bicycle advertising combined with a targeted flyer campaign<\/li>\n\n\n\n
- Period from inquiry to campaign start: Four days<\/li>\n\n\n\n
- Locations of assignment: Berlin, Munich and Hamburg<\/li>\n\n\n\n
- Geo-targeting: Advertising measures directly in front of Amazon warehouse locations (industrial areas)<\/li>\n\n\n\n
- Target group: Recently laid-off Amazon warehouse employees<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Idea<\/h3>\n\n\n\n\n- Vision: Showing a concrete job alternative for employees who have been released from their duties in a comparable field<\/li>\n\n\n\n
- Campaign implementation response time: within 72h from the customer\u2019s initial contact<\/li>\n\n\n\n
- How it works:
\u2013 Placement of advertising bicycles directly in front of Amazon warehouses
\u2013 Distribution of flyers with a QR code to the REWE Digital application page
\u2013 Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n\n- Target goals:
\u2013 Quick response to a suddenly emerging applicant market
\u2013 Direct contact with affected employees
\u2013 Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
\u2013 Campaign in record time
\u2013 Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
\u2013 Production: immediate approval and express printing
\u2013 Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
\u2013 Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\nIdea<\/h3>\n\n\n\n
Idea<\/h3>\n\n\n\n\n- Vision: Showing a concrete job alternative for employees who have been released from their duties in a comparable field<\/li>\n\n\n\n
- Campaign implementation response time: within 72h from the customer\u2019s initial contact<\/li>\n\n\n\n
- How it works:
\u2013 Placement of advertising bicycles directly in front of Amazon warehouses
\u2013 Distribution of flyers with a QR code to the REWE Digital application page
\u2013 Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n\n- Target goals:
\u2013 Quick response to a suddenly emerging applicant market
\u2013 Direct contact with affected employees
\u2013 Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
\u2013 Campaign in record time
\u2013 Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
\u2013 Production: immediate approval and express printing
\u2013 Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
\u2013 Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\u2013 Placement of advertising bicycles directly in front of Amazon warehouses
\u2013 Distribution of flyers with a QR code to the REWE Digital application page
\u2013 Focus on direct outreach to suitable candidates<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nGoals<\/h3>\n\n\n\n
Goals<\/h3>\n\n\n\n\n- Target goals:
\u2013 Quick response to a suddenly emerging applicant market
\u2013 Direct contact with affected employees
\u2013 Short-term filling of the applicant pipeline<\/li>\n\n\n\n - Achieved goals:
\u2013 Campaign in record time
\u2013 Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
\u2013 Production: immediate approval and express printing
\u2013 Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
\u2013 Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\u2013 Quick response to a suddenly emerging applicant market
\u2013 Direct contact with affected employees
\u2013 Short-term filling of the applicant pipeline<\/li>\n\n\n\n
\u2013 Campaign in record time
\u2013 Positive perception as a proactive employer<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nStrategy<\/h3>\n\n\n\n
Strategy<\/h3>\n\n\n\n\n- From the moment the customer inquiry was received, the focus was on very rapid implementation.
Within a few hours, the following was checked:
\u2013 Production: immediate approval and express printing
\u2013 Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
\u2013 Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
Within a few hours, the following was checked:
\u2013 Production: immediate approval and express printing
\u2013 Logistics planning: coordination of the advertising bikes for Berlin, Hamburg and Munich
\u2013 Personnel planning: selection of experienced promoters and immediate, detailed briefings<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nTake Aways<\/h3>\n\n\n\n
Take Aways<\/h3>\n\n\n\n\n- With proven processes, implementation at various locations is possible within a few days<\/li>\n\n\n\n
- Quick and targeted response to short-term developments in the labor market<\/li>\n\n\n\n
- Cost-effective implementation<\/li>\n\n\n\n
- Virtually no wasted reach<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
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<\/figure>\n\n\n\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n<\/div><\/div>
<\/figure>\n<\/div>\n<\/div><\/div><\/div>
\u00bbWe were completely satisfied.
Communication, implementation,
speed and the feedback
exceeded our expectations!\u00ab<\/p>
\n<\/figure>\n<\/div>
<\/figure>\n<\/div>Lucas Hansen,
HR Expert for Employer Branding at
REWE Digital GmbH<\/p>
<\/div>Impressions of the campaign:<\/h2>
Impressions of the campaign:<\/h2>\n\n<\/figure>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\n<\/figure>\n<\/div>\n\n\n\n
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<\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div><\/div>
\n
\nDiscover even more best cases!<\/h2>\n<\/div>\n\n\n\n
Discover even more best cases!<\/h2>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
<\/a>\n<\/a>Ferchau: Next Level? Welcome!<\/figcaption><\/figure>\n<\/div>\n\n\n\n
<\/a>![\"\"](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Campuswerbung-Hochschulmarketing-HDI-Plakat-DOOH-18.jpg\")
<\/a>![\"BWI,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_bwi_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Ferchau,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_ferchau_weiss-1.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"MHP,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_mhp_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Deloitte,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_deloitte_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"REWE,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_rewe_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Daimler](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_daimler_truck_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"Amazon](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_amazon_prime_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"JD](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_jd_sports_weiss.svg\"){kind=logo}
<\/figure>\n\n\n\n![\"vodafone,](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/logo_vodafone_weiss.svg\"){kind=logo}
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