{"id":10246,"date":"2025-10-06T10:38:35","date_gmt":"2025-10-06T08:38:35","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/kompetenzen\/"},"modified":"2026-02-24T15:54:34","modified_gmt":"2026-02-24T14:54:34","slug":"kompetenzen","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/kompetenzen\/","title":{"rendered":"Competencies"},"content":{"rendered":"
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Full-service agency for higher education marketing!<\/h1>\n<\/div>\n<\/div><\/div>
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Each target group is different.<\/h2>\n<\/div>\n\n\n\n
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With their own needs, expectations, and communication habits. It is precisely these subtle differences that are our starting point as a full-service agency for university marketing. The right approach at the right time, in the right place, or via the appropriate device determines whether a campaign is merely noticed or has a lasting impact.

For over 30 years, as an expert in higher education marketing, we have been developing successful campus campaigns and know students’ world inside out. The university is a key touchpoint – but student life and independent study also offer valuable communication opportunities for companies. <\/p>\n<\/div>\n<\/div><\/div>

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Each target group is different.<\/h2>\n<\/div>\n\n\n\n
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With their own needs, expectations, and communication habits. These subtle differences are precisely our starting point as a full-service agency for university marketing, and for over 30 years they have been at the heart of our campus campaigns.

The right approach at the right time, in the right place or via the appropriate device determines whether a campaign is merely noticed or has a lasting impact.<\/p>\n<\/div>\n<\/div><\/div>

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Each target group is different.<\/h2>\n<\/div>\n\n\n\n
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As a full-service agency for higher education marketing, we know: the right messaging at the right time, in the right place, or via the appropriate device determines whether a campaign is merely noticed or has a lasting impact.<\/p>\n<\/div>\n<\/div><\/div>

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Our approach as a full-service agency:
This is how you do everything right 4x!<\/h2>\n\n\n\n

Whether as poster advertising<\/a>, DOOH<\/a> spot, with a promotional campaign<\/a> or on the internet: With us, your advertising reaches the right target group at the right time, in the right place and with the right approach. We accompany you from the very beginning and support you with our expertise in all phases of successful campaign planning, implementation and evaluation. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Research – Knowledge is crucial.<\/h3>\n\n\n\n

Anyone who wants to reach their target audience must understand them. Our market research provides well-founded insights into their world, needs, attitudes, and communication habits. To achieve this, we ask directly, analyze precisely, and know what drives the target audience—and how this knowledge makes campaigns particularly effective. Through the independent measurement of reach, we create transparency and make the success of advertising campaigns measurable. This shows where your message is being received, where it is effective, and where there is still untapped potential for the future. <\/p>\n<\/div>\n\n\n\n

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\"Chart<\/figure>\n\n\n\n
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To the Studierendenbarometer <\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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»The success of every campaign begins with clear planning: What goals are you pursuing? Which subject areas, universities, or regions are in focus? Together, we develop a precise strategy from this – individually tailored and geared toward maximum impact<\/strong>.«<\/p>\n\n\n\n

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Image of Areti Karathanasi, Managing Director of Deutsche Hochschulwerbung<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Consultation – overview from the very beginning.<\/h3>\n\n\n\n

Each campaign is unique, with individual goals, target audiences, and framework conditions. That’s why everything starts with a personal consultation: we listen, analyze, and work together to develop the right strategy for a strong presence on and off campus. Whether awareness, engagement, or conversion – we translate the campaign goals into creative, targeted measures and make the campaign not only visible, but also maximally effective. Whether high visibility on campus, precise targeting of the audience, or sophisticated media planning across multiple locations – every campaign comes with its own challenges. We analyze the initial situation of the campaign’s direction and develop a tailored strategy that delivers the message precisely and effectively to the right target group. <\/p>\n\n\n\n

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Consultation appointment for higher education marketing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
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Implementation – We have everything under control.<\/h3>\n\n\n\n

Implementation is also in the best hands: ours! Our team of specialists in higher-education marketing manages every step with precision and foresight. With over 30 years of experience and thousands of successfully executed activities on and off campus, we keep a clear overview at all times and, thanks to short communication paths, can quickly adapt the campaign to local conditions. In-house implementation provides full control and ensures smooth processes, high quality, agile campaign management, and plays a decisive role in ensuring that your message not only arrives, but has an impact. <\/p>\n\n\n\n

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Reporting – We make success measurable.<\/h3>\n\n\n\n

Successful communication does not end with implementation; it begins with evaluation. Reporting is not a compulsory exercise for us, but a central component of strategic communication. We document comprehensively and transparently and make the impact visible with meaningful photos, on-site impressions, and qualitative assessments. For digital projects, we capture relevant KPIs such as reach and conversion rates and evaluate them in a targeted manner. This creates a clear picture of how measures are performing and where there is potential for optimization. <\/p>\n<\/div>\n<\/div><\/div>

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Results that convince.<\/h2>\n\n\n\n

Our Best Cases<\/a> show how effective university marketing can be: strong brand presence, creative executions, and measurable impact on and off campus.<\/p>\n\n\n\n

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Our Best Cases<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"With<\/a>
Ferchau: Next Level? Welcome!
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\"As<\/a>
Vodafone: The ideal connection<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>

Discover our media portfolio!<\/h2>
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\"Click<\/a>
DOOH<\/figcaption><\/figure>\n\n\n\n
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\"Promotions<\/a>
Promotion<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"With<\/a>
Bike advertising<\/figcaption><\/figure>\n\n\n\n
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\"Special<\/a>
special advertising formats<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Poster<\/a>
Poster<\/figcaption><\/figure>\n\n\n\n
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EdTech<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>
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Your questions about higher education marketing – our answers.<\/h2>\n\n\n\n

In university marketing, there are many things advertising companies need to consider in order to advertise successfully on campus. Therefore, it is helpful to rely on a specialized agency for university marketing. In our FAQs on this topic, you will find the most important information in a concise and easy-to-understand way. If you have any further questions, please feel free to contact us directly. <\/p>\n<\/div>\n\n\n\n

As an agency for university marketing, do we offer programmatic DOOH advertising to universities and colleges?<\/h4>
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Yes. DOOH areas can be booked programmatically via the established Campus Screens network; in addition, we combine analog media (CLP, poster formats, premium walls) and promotion\/events into an effective mix.<\/p>\n<\/div><\/article>

Was machen wir als Agentur f\u00fcr Hochschulmarketing \u2013 und worin liegt der Mehrwert?<\/h4>
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Eine Agentur f\u00fcr Hochschulmarketing plant, koordiniert und realisiert Kampagnen, die Studierende, Absolvent:innen und weitere junge Zielgruppen auf und neben dem Campus erreichen (z.\u202fB. DOOH, Plakat, Promotion, Recrutainment, Online\u2011Formate). Der Mehrwert liegt in exklusiven Campus\u2011Zug\u00e4ngen, Genehmigungs-Know-how, zielgenauer Selektion (Standorte\/Fachbereiche) und messbaren Reports.<\/p>\n<\/div><\/article>

Was unterscheidet eine \u201eAgentur f\u00fcr Hochschulmarketing\u201c von einer allgemeinen Werbeagentur?<\/h4>
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Campus\u2011Expertise (Zug\u00e4nge, Genehmigungen, Netzwerke), Standort\u2011\/Fachbereichs\u2011Know\u2011how, Sonderumsetzungen im Hochschulkontext, Recrutainment\u2011Kompetenz sowie messbare Reports entlang der Student Journey \u2013 alles aus einer Hand.<\/p>\n<\/div><\/article>

Welche Formate deckt eine spezialisierte Agentur f\u00fcr Hochschulmarketing typischerweise ab?<\/h4>
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DOOH an Hochschulen, Plakatwerbung auf dem Campus, Promotion\/Sampling, Recrutainment\u2011Events, Online-Jobb\u00f6rsen, Programmatic Advertising, Social Media Advertising und Influencer Marketing \u2013 kombiniert je nach Kampagnenziel.<\/p>\n\n\n\n

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Wie l\u00e4uft unser Full\u2011Service\u2011Prozess als Agentur f\u00fcr Hochschulmarketing ab?<\/h4>
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1) Ziel und Zielgruppe pr\u00e4zisieren (Insights, Fakult\u00e4ten\/Standorte) \u2192 2) Strategie & Mediaplan (DOOH, Plakat, Promotion, Recrutainment, Online) \u2192 3) Umsetzung (Kreation, Genehmigungen, Produktion, Rollout) \u2192 4) Reporting & Optimierung (KPIs, Learnings f\u00fcr die n\u00e4chste Kampagne).<\/p>\n\n\n\n

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Wie schnell kann eine Kampagne im Hochschulmarketing starten?<\/h4>
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Das h\u00e4ngt von Ziel, Standorten, Genehmigungen, Kreation\/Produktion und Verf\u00fcgbarkeiten ab. DOOH kann oft kurzfristig, analoge Gro\u00dffl\u00e4chen\/Promotion planbasiert starten. Wir empfehlen, Briefing \u2192 Planung \u2192 Produktion\/Booking \u2192 Rollout fr\u00fchzeitig zu takten, um optimale Pl\u00e4tze\/Zeitr\u00e4ume zu sichern.<\/p>\n<\/div><\/article>

Worin unterscheidet sich Hochschulmarketing von Hochschulwerbung?<\/h4>
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\u201eHochschulmarketing\u201c umfasst Strategie, Beratung, Ma\u00dfnahmen\u2011Mix und Evaluation; \u201eHochschulwerbung\u201c beschreibt die konkrete Platzierung (z.\u202fB. Plakate, DOOH, Promotions) an Hochschulen und Studierendenwerken. Beide greifen ineinander: Marketing definiert Ziele & Zielgruppen, Werbung setzt die Touchpoints um.<\/p>\n<\/div><\/article><\/div><\/section>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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