{"id":10251,"date":"2025-10-27T14:12:34","date_gmt":"2025-10-27T13:12:34","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/edtech\/"},"modified":"2026-03-13T11:02:37","modified_gmt":"2026-03-13T10:02:37","slug":"edtech","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/edtech\/","title":{"rendered":"EdTech"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100 brightness-60\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen.jpg\" alt=\"EdTech is revolutionising learning in school and university.\" class=\"wp-image-6219\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-8-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone position-absolute bottom-0 mb-5\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-d0cd8770c23d7d54aad0d849f757fa3e\">EdTech is revolutionising learning in school and university.<\/h1>\n<\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-aa9af8bc63a5894d489e0ddf8e2ec97a\">With EdTech, learning becomes digital.<\/h2>\n\n\n\n<p>Whether on the go with a smartphone, in a lecture with a tablet, or at home on a laptop: school students and university students today are constantly online. The internet not only accompanies them through everyday life, but also plays an increasingly important role in independent learning with EdTech at home or at university.  <br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5.jpg\" alt=\"EdTech and online learning are an important part of independent learning for school pupils and university students\" class=\"wp-image-6475\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-5-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-royal-blue edge-top-right\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"my-0\" style=\"font-size:6rem;font-style:normal;font-weight:700\">63 %<\/p>\n\n\n\n<p class=\"mt-0\"><br>of the surveyed students use learning platforms that support them in their learning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full is-resized rounded tilt-left\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulmarketing-Campuswerbung-Mediagrafik-EdTech.svg\" alt=\"EdTech diagram\" class=\"wp-image-7249\" style=\"aspect-ratio:1.5;object-fit:cover;width:675px;height:auto\"><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p class=\"has-text-align-right mt-0 has-small-font-size\"><sub>Source: Studierendenbarometer 2025<\/sub><\/p><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-8-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-5fc4efd6b1262a684c6915fa3d49b871\">EdTech: Education for all!<\/h2>\n\n\n\n<p>EdTech stands for <em>Educational Technology<\/em> and describes the use of digital technologies to improve teaching and learning. This includes learning apps, online courses, and interactive platforms that aim to make education more accessible, effective, and motivating. With just a few clicks, pupils and students can summarize exam-relevant content, prepare it as flashcards, or share and discuss it with the community. Thanks to these technical solutions, it has never been easier to prepare specifically for exams.   <\/p>\n<\/div>\n<\/div><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-a9b872da398b2ee20dbd13844b5e0df0\"><strong><strong>Studeez: All AI tools in one learning platform<\/strong> <\/strong><\/h3>\n\n\n\n<p>ChatGPT, DeepSeek, Gemini &ndash; there are many AI models. Studeez uses the best ones, and does so simultaneously. At <a href=\"https:\/\/studeez.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studeez<\/a>, the system automatically selects from over 150 specialized AI models the one that delivers the best relevance and quality for the respective query &ndash; in real time and without delay.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-mid-blue-color has-text-color has-link-color wp-elements-15b61bea37e4896c149fc09d0527b63a\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personal AI tutor: <\/strong>Is a task too difficult? No problem! Simply upload a photo of the task and the AI tutor provides the solution and explains the calculation steps. If desired, it also offers an explanation with a simpler example or goes into the subject matter in more detail.   <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P<strong>DFs into flashcards: <\/strong>PDFs are transformed in no time from an uploaded file into interactive flashcards. Each flashcard gets a front side with the question and a back side with the answer. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transcribe audio recordings:<\/strong> Typing up interviews is one of the most tedious tasks in your studies. Studeez recognizes the text file and converts the audio file into text. If desired, flashcards can also be generated from it straight away.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A<strong>Writing essays: <\/strong>With this AI function, writer&rsquo;s block loses its terror. Because Studeez takes over writing essays and also summarizes documents concisely so you can memorize them better. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Job Matching: <\/strong>Based on the information provided by users, Studeez suggests job offers that truly match their profile, qualifications, and interests. Contacting the company is then just a mouse click away. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"464\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-1440x464.png\" alt=\"Studeez is the AI learning platform\" class=\"wp-image-6240\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-1440x464.png 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-300x97.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-768x247.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-50x16.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-1600x515.png 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-1536x495.png 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Studeez_Logo_positiv-2048x659.png 2048w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"397\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/12\/Studeez-Funktionen.png\" alt=\"Studeez integrates many useful EdTech elements into one app\" class=\"wp-image-7900\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/12\/Studeez-Funktionen.png 877w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/12\/Studeez-Funktionen-300x136.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/12\/Studeez-Funktionen-768x348.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/12\/Studeez-Funktionen-50x23.png 50w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-2340302ce4bc07f8086469a970f19ea7\">Additional EdTech platforms:<\/h2><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1104\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studydrive.png\" alt=\"Logo of EdTech provider StudyDrive\" class=\"wp-image-6266\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studydrive.png 1528w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studydrive-300x217.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studydrive-1417x1024.png 1417w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studydrive-768x555.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studydrive-50x36.png 50w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/figure>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1104\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Knowunity.png\" alt=\"Logo of EdTech provider Knowunity\" class=\"wp-image-6262\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Knowunity.png 1528w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Knowunity-300x217.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Knowunity-1417x1024.png 1417w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Knowunity-768x555.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Knowunity-50x36.png 50w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1104\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studysmarter.png\" alt=\"Logo of EdTech provider StudySmarter\" class=\"wp-image-6268\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studysmarter.png 1528w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studysmarter-300x217.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studysmarter-1417x1024.png 1417w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studysmarter-768x555.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studysmarter-50x36.png 50w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/figure>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1104\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Schuelerkarriere.png\" alt=\"Logo of EdTech provider sch&uuml;lerkarriere\" class=\"wp-image-6258\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Schuelerkarriere.png 1528w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Schuelerkarriere-300x217.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Schuelerkarriere-1417x1024.png 1417w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Schuelerkarriere-768x555.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Schuelerkarriere-50x36.png 50w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1104\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studyflix.png\" alt=\"Logo of EdTech provider Studyflix\" class=\"wp-image-6260\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studyflix.png 1528w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studyflix-300x217.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studyflix-1417x1024.png 1417w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studyflix-768x555.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Studyflix-50x36.png 50w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/figure>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1104\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Scoolio.png\" alt=\"Logo of the EdTech provider scoolio\" class=\"wp-image-6264\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Scoolio.png 1528w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Scoolio-300x217.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Scoolio-1417x1024.png 1417w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Scoolio-768x555.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/edtech-Logo-Scoolio-50x36.png 50w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-royal-blue\" style=\"min-height:0;max-width:;background-color:#1a2bc3;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading mt-0\" id=\"h-mediadaten-die-ihre-kampagne-starken\">Media data that strengthen your campaign.<br><\/h2>\n\n\n\n<p class=\"mt-0\">The media data provide you with comprehensive insights into target groups, reach, prices, and formats &ndash; clearly structured and easily accessible.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10459-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"10459\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/10251#wpcf7-f10459-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10459\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10459-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"mdc-layout-grid mdc-layout-grid--no-x-spacing mdc-layout-grid--no-row-gap mdc-layout-grid--column-gap-1rem\">\n  <div class=\"mdc-layout-grid__inner\">\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_name\">First and last name*<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required mdc-text-field__input\" id=\"cf_name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_company\">Company*<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required mdc-text-field__input\" id=\"cf_company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_position\">Position<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"position\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text mdc-text-field__input\" id=\"cf_position\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"position\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_email\">E-Mail*<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email mdc-text-field__input\" id=\"cf_email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_phone\">Telephone<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel mdc-text-field__input\" id=\"cf_phone\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<p>Which data are you interested in?<\/p>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"doctype\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"doctype[]\" value=\"Media data &#039;Product&#039;\" \/><span class=\"wpcf7-list-item-label\">Media data &#039;Product&#039;<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"doctype[]\" value=\"Media data &#039;Recruiting&#039;\" \/><span class=\"wpcf7-list-item-label\">Media data &#039;Recruiting&#039;<\/span><\/label><\/span><\/span><\/span>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance\" value=\"1\" id=\"cf_acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree that my details from the contact form will be collected and processed in order to respond to my inquiry. The data will be deleted after your inquiry has been processed. Note: You can revoke your consent at any time for the future by email to <a href=\"&#109;a&#x69;l&#x74;o&#x3a;i&#x6e;f&#x6f;&#64;&#x68;&#111;&#x63;&#104;&#x73;&#99;&#x68;&#117;&#x6c;&#119;&#x65;&#114;&#x62;&#117;n&#x67;&#46;&#x64;e\" target=\"_blank\">&#105;&#x6e;f&#x6f;&#x40;&#104;&#x6f;c&#x68;&#x73;&#99;&#x68;u&#x6c;&#x77;&#101;&#x72;b&#x75;&#x6e;&#103;&#x2e;d&#x65;<\/a>. Detailed information on how user data is handled can be found in our <a href=\"\/en\/privacy-policy\/\" target=\"_blank\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner mdc-button mdc-button--unelevated\" type=\"submit\" value=\"Submit\" \/>\n\n    <\/div>\n  <\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"469\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung.png\" alt=\"\" class=\"wp-image-3219\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung.png 459w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung-294x300.png 294w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung-50x51.png 50w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-b0ba20542637293f32f9e3f7e1f629b9\" id=\"h-keine-zeit-fur-gestaltung-wir-machen-s-moglich\">No time for design? We make it possible. <\/h2>\n\n\n\n<p>We develop, write copy for, and produce your digital campaign from a single source.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hochschulwerbung.de\/en\/kompetenzen\/\">Get to know services<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-2bebf9bc3ebbb6f40baa78729b5e506d\" id=\"h-finden-sie-das-passende-medium-fur-ihre-kampagne\">Find the right medium for your campaign!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/poster\/\"><img decoding=\"async\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-Uebersicht.jpg\" alt=\"\" class=\"wp-image-7743\"><\/a><figcaption class=\"wp-element-caption\">Poster<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7825\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">DOOH<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/special-advertising-formats\/\"><img decoding=\"async\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-Uebersicht.jpg\" alt=\"\" class=\"wp-image-7733\" title=\"caption-to-button\"><\/a><figcaption class=\"wp-element-caption\">special advertising formats<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/bike-advertising\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2.jpg\" alt=\"\" class=\"wp-image-7827\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Bike advertising<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/promotion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7823\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Promotion<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/off-campus\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7819\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Off Campus<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"\/influencer.marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7817\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Influencer Marketing<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/recrutainment\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7815\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Recrutainment<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/samplings\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht.jpg\" alt=\"\" class=\"wp-image-7809\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Samplings<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-177a22550d97dab3015502572c7546cc\" id=\"faq\">Our FAQ on EdTech: explained quickly.<\/h2>\n\n\n\n<p>What are the most important KPIs in EdTech advertising? And what do you actually measure with them? In our FAQs, we provide answers that help you right away.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><section class=\"faq-listing collapsible collapsible-first-open-on-load collapsible-exclusive\"><div class=\"wrapper\"><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"warum-sind-die-aktiven-nutzerzahlen-bei-edtech-plattformen-wichtig-fuer-die-kampagnenplanung\">Warum sind die aktiven Nutzerzahlen bei EdTech-Plattformen wichtig?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Die Anzahl aktiver Nutzer ist ein zentraler Indikator f\u00fcr die Reichweite einer Kampagne. Je mehr aktive Nutzer eine Plattform hat, desto gr\u00f6\u00dfer ist die Wahrscheinlichkeit, dass Werbebanner wahrgenommen werden. Dabei geht es nicht nur um registrierte Accounts, sondern um tats\u00e4chlich aktive Interaktionen. <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"was-bedeutet-ctr\">Was bedeutet CTR?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>CTR steht f\u00fcr \u201eClick-Through-Rate\u201c und beschreibt das Verh\u00e4ltnis von Klicks auf eine Anzeige zu den gesamten Impressionen. Eine hohe CTR zeigt, dass die Anzeige relevant und ansprechend f\u00fcr die Zielgruppe ist. F\u00fcr Kampagnen ist die CTR ein wichtiger KPI, um die Effektivit\u00e4t der Werbemittel zu messen und gegebenenfalls Optimierungen vorzunehmen.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"was-ist-edtech\">Was ist \u201eEdTech\u201c?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>EdTech (Bildungstechnologie) bezeichnet den Einsatz digitaler Technologien zur Gestaltung und Verbesserung von Lehr\u2011 und Lernprozessen. Das k\u00f6nnen Lernplattformen und Apps sowie andere Tools und sogar VR\/AR\u2011Szenarien sein. Ziel ist personalisiertes, ortsunabh\u00e4ngiges und messbares Lernen in formalen und informellen Settings.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"was-sagt-die-oeffnungsrate-der-in-app-nachrichten-aus\">Was sagt die \u00d6ffnungsrate bei Mailings aus?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Die \u00d6ffnungsrate bei Mailings gibt an, wie viele Nutzer eine versendete Nachricht tats\u00e4chlich ge\u00f6ffnet haben. Sie ist ein Indikator f\u00fcr die Relevanz und Attraktivit\u00e4t der Inhalte. Eine hohe \u00d6ffnungsrate bedeutet, dass die Botschaft gut platziert und interessant f\u00fcr die Zielgruppe ist. <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"welche-bedeutung-hat-die-nutzungsdauer-pro-tag-der-einzelnen-plattformen\">Welche Bedeutung hat die Nutzungsdauer pro Tag?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Die t\u00e4gliche Nutzungsdauer zeigt, wie intensiv eine Plattform genutzt wird und wie hoch die Aufmerksamkeitsspanne der Zielgruppe ist. Eine l\u00e4ngere Verweildauer bedeutet mehr Kontaktpunkte f\u00fcr Werbeinhalte und erh\u00f6ht die Chance, dass die Werbung nicht nur gesehen, sondern auch wahrgenommen wird. Plattformen mit hoher Nutzungsdauer eignen sich besonders f\u00fcr Kampagnen, die auf Interaktion und Engagement setzen.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"welche-zielgruppen-profitieren-besonders-von-edtech-formaten\">Welche Zielgruppen profitieren besonders von EdTech\u2011Formaten?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Zu den Zielgruppen, die besonders oft EdTech-L\u00f6sungen einsetzen, geh\u00f6ren Sch\u00fcler:innen, Auszubildende, Studierende und Absolvent:innen, Young Professionals sowie Fachbereiche mit hoher Digitalaffinit\u00e4t. <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><\/div><\/section>\n<\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/faq\/welche-zielgruppen-profitieren-besonders-von-edtech-formaten\/\"><span>Source: Studierendenbarometer 2025 Additional EdTech platforms:<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":10262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10251","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EdTech: Advertising on learning platforms - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"EdTech, with its learning platforms, is an important point of contact for young talents at school and university. 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