{"id":10260,"date":"2025-10-21T09:19:22","date_gmt":"2025-10-21T07:19:22","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/dooh\/"},"modified":"2026-03-16T09:57:15","modified_gmt":"2026-03-16T08:57:15","slug":"dooh","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/","title":{"rendered":"DOOH"},"content":{"rendered":"
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\"Students<\/figure>\n<\/div>\n\n\n\n
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DOOH – Moving content
on campus.<\/h1>\n<\/div>\n<\/div><\/div>
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Infotainment makes DOOH an eye-catcher.<\/h2>\n\n\n\n

Digital out-of-home advertising has long been an integral part of modern university communication. With over 800 screens at more than 125 colleges and universities, we market the largest unified DOOH network in the German higher education landscape.
The digital displays are located in high-traffic areas, including entrance areas, lecture hall access points, libraries, as well as heavily frequented dining halls and cafeterias. Whether for product campaigns or targeted recruitment marketing: Placement in the direct environment of students ensures maximum visibility and precise targeting within relevant audiences. <\/p>\n<\/div>\n\n\n\n

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\"DOOH<\/figure>\n<\/div>\n<\/div><\/div>
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20.56 million<\/p>\n\n\n\n


Gross contacts per month, or a net weekly reach of over 1.16 million students, are achieved with digital out-of-home advertising at the university.<\/p>\n<\/div>\n\n\n\n

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\"Artworks<\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>

Source: Public & Private Screens (2022)<\/a><\/sub><\/p>

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DOOH as an integral part of the marketing mix!<\/h2>\n\n\n\n

Digital advertising spaces are not only often found at airports, main train stations or rail stops. Digital out-of-home advertising (OOH) has also meanwhile become an integral part of the campus landscape and, as a touchpoint for advertisers, has an undeniable advantage: nowhere else does advertising reach the young target group as precisely as on campus. The IDOOH Institute for Digital Out of Home Media<\/a> conducts, with the Public & Private Screens 3.0<\/a>, a large, continuously updated market media study to capture all digital out-of-home advertising media in Germany. According to the 2025 edition of the study, DOOH advertising at universities reaches 85% of the target group shares of gross advertising contacts in the 14- to 29-year-old target group – by far the highest value, even ahead of other relevant touchpoints such as gyms, cinemas or the hospitality sector. <\/p>\n<\/div>\n<\/div><\/div>

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Large DOOH advertising spaces that stand out<\/strong><\/h3>\n\n\n\n

Up to 65” large DOOH screens offer plenty of space for advertising messages. Even more impressive are the video walls, which enable a screen diagonal of over four meters. <\/p>\n\n\n\n

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Well placed and where the target audience is<\/strong><\/h3>\n\n\n\n

First-class placement of our DOOH screens and steles in entrance areas, at access points to lecture halls, in relevant departments, in university sports facilities, in dormitories, and in well-frequented canteens and cafeterias.<\/p>\n\n\n\n

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Moving content attracts attention<\/strong><\/h3>\n\n\n\n

The DOOH screens are tailor-made for dynamic advertising content. Animated ads or videos practically attract the attention of the target audience. <\/p>\n<\/div>\n\n\n\n

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\"DOOH
DOOH video wall at the