{"id":10264,"date":"2025-10-27T09:58:31","date_gmt":"2025-10-27T08:58:31","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/media\/influencer-marketing\/"},"modified":"2026-11-09T09:48:16","modified_gmt":"2026-11-09T08:48:16","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"\n
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Influencer Marketing:
Authentic content that convinces.<\/h1>\n<\/div>\n<\/div><\/div>\n\n
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Influencers as multipliers.<\/h2>\n\n\n\n

Authentic influencer marketing is playing an increasingly important role on social media. It enables credible communication, as influencers are perceived as trustworthy by their communities and their content closely matches the interests of the target audience. By targeting audiences through platforms such as Instagram and TikTok, messages can be placed effectively and reach can be used strategically. The strong fit between influencers, their followers and the respective offering is particularly valuable\u2014it creates a natural fit that strengthens the brand message over the long term.<\/p>\n<\/div>\n\n\n\n

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9%<\/p>\n\n\n\n


of the students surveyed follow career influencers or coaches.<\/p>\n<\/div>\n\n\n\n

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Source: Student Barometer 2025<\/sub><\/p>\n\n

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Influencer marketing: recruitment and product advertising meet Reels!<\/h2>\n\n\n\n

Young people can be reached not only on campus or at school, but also on social media. These platforms are particularly valued for their easily accessible information by target groups such as school pupils, apprentices, students and graduates. In addition to their own private networks, posts by influencers are especially important to users. Influencers offer their followers added value, such as product recommendations, life hacks and study strategies, which are highly relevant to them. Influencer marketing thus bridges the gap between school pupils and students, reaching the entire 14\u201329 age group<\/a>, whether the audience is addressed on TikTok, Instagram or YouTube.<\/p>\n<\/div>\n<\/div><\/div>\n\n

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Benefits of influencer marketing for companies:<\/strong><\/h3>\n\n\n\n