{"id":10264,"date":"2025-10-27T09:58:31","date_gmt":"2025-10-27T08:58:31","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/media\/influencer-marketing\/"},"modified":"2026-02-24T12:51:27","modified_gmt":"2026-02-24T11:51:27","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"
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Influencer Marketing:
Authentic content that convinces.<\/h1>\n<\/div>\n<\/div><\/div>
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Influencers as multipliers.<\/h2>\n\n\n\n

In social media, authentic influencer marketing is playing an increasingly important role. It enables credible communication because influencers are perceived as trustworthy by their community and their content aligns precisely with the interests of the target group. Through targeted outreach on platforms such as Instagram and TikTok, messages can be placed effectively and reach can be leveraged strategically. Especially valuable is the strong match between the influencers, their followers, and the respective offering—creating a natural fit that sustainably strengthens the brand message. <\/p>\n<\/div>\n\n\n\n

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9 %<\/p>\n\n\n\n


of the surveyed students follow career influencers or coaches.<\/p>\n<\/div>\n\n\n\n

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Source: Studierendenbarometer 2025<\/sub><\/p>

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Influencer Marketing: Recruiting and product advertising meet Reels!<\/h2>\n\n\n\n

Young people can be reached not only on campus or at school, but also on social media. Target groups such as pupils, trainees, students, or graduates in particular appreciate these platforms for the easily accessible information. In addition to their own private network, it is above all posts by influencers that are of great importance to users. Influencers offer their followers added value such as product recommendations, life hacks, or learning strategies that are particularly relevant to them. <\/p>\n<\/div>\n<\/div><\/div>

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Benefits of influencer marketing for companies:<\/strong><\/h3>\n\n\n\n