{"id":10290,"date":"2026-01-08T10:56:41","date_gmt":"2026-01-08T09:56:41","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/medien-alternativ\/"},"modified":"2026-02-24T12:51:28","modified_gmt":"2026-02-24T11:51:28","slug":"medien-alternativ","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/medien-alternativ\/","title":{"rendered":"Medien Alternativ"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-8-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-acb1dee1ed7e5183bf90273cf06928f0\">Advertising that really gets through.<\/h1>\n\n\n\n<p>Advertising that really gets through.  <\/p>\n<\/div>\n<\/div><\/div><div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><figure class=\"wp-block-gallery has-nested-images columns-8 endless-horizontal-gallery argh wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"447\" data-id=\"3472\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/DOOH-an-der-Hochschule.jpg\" alt=\"\" class=\"wp-image-3472\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/DOOH-an-der-Hochschule.jpg 602w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/DOOH-an-der-Hochschule-300x223.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/DOOH-an-der-Hochschule-50x37.jpg 50w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/a><figcaption class=\"wp-element-caption\">DOOH<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/poster\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" data-id=\"5562\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11.jpg\" alt=\"\" class=\"wp-image-5562\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-MHP-11-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Poster<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/special-advertising-formats\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"5897\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2.jpg\" alt=\"\" class=\"wp-image-5897\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2.jpg 2000w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-1600x1066.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><figcaption class=\"wp-element-caption\">special advertising formats<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/promotion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" data-id=\"3952\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen.jpg\" alt=\"\" class=\"wp-image-3952\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Promotion-Kaffeewagen-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Promotion&rdquo;\" title=\"View definition\" data-glossar-id=\"10448\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Promotion&rdquo;\" title=\"View definition\" data-glossar-id=\"8770\">Promotion<\/button><\/button><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/samplings\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1280\" data-id=\"6041\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3.png\" alt=\"\" class=\"wp-image-6041\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3.png 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-300x240.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-1280x1024.png 1280w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-768x614.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-50x40.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-1536x1229.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Samplings<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/recrutainment\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"913\" data-id=\"6851\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1.jpg\" alt=\"\" class=\"wp-image-6851\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1-300x171.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1-1440x822.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1-768x438.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1-50x29.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-2-1-1536x876.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Recrutainment<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/bike-advertising\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1311\" data-id=\"6183\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-scaled.jpg\" alt=\"\" class=\"wp-image-6183\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-scaled.jpg 2560w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-300x154.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-1440x737.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-768x393.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-50x26.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-1600x819.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-1536x786.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-2048x1049.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\">https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-1-scaled.jpg<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/edtech\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" data-id=\"6219\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen.jpg\" alt=\"\" class=\"wp-image-6219\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-hochschulwerbung-EdTech-Lernen.jpg<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/touchpoint-recruiting\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"141\" data-id=\"6427\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-300x141.jpg\" alt=\"\" class=\"wp-image-6427\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-300x141.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-1440x677.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-768x361.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-50x24.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-1600x752.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-1536x722.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/touchpoint_header-2048x963.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"wp-element-caption\">Touchpoint Recruiting<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/university-job-boards\/\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"670\" data-id=\"3489\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Hochschul-Jobboersen.jpg\" alt=\"\" class=\"wp-image-3489\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Hochschul-Jobboersen.jpg 773w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Hochschul-Jobboersen-300x260.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Hochschul-Jobboersen-768x666.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Hochschul-Jobboersen-50x43.jpg 50w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/a><figcaption class=\"wp-element-caption\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;University&rdquo;\" title=\"View definition\" data-glossar-id=\"10446\">University<\/button> job boards<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/social-media-sea\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1204\" data-id=\"6538\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-scaled.jpg\" alt=\"\" class=\"wp-image-6538\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-scaled.jpg 2560w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-300x141.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-1440x677.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-768x361.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-50x24.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-1600x752.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-1536x722.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/socialmedia_header-2048x963.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\">Social Media and SEA<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/influencer-marketing\/\"><img decoding=\"async\" data-id=\"3493\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Influencer-Marketing.jpg\" alt=\"\" class=\"wp-image-3493\"><\/a><figcaption class=\"wp-element-caption\">Influencer Marketing<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/mailings\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" data-id=\"6477\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6.jpg\" alt=\"\" class=\"wp-image-6477\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-Mailings-6-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Mailings<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/off-campus\/\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"585\" data-id=\"3499\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Aussenwerbung.jpg\" alt=\"\" class=\"wp-image-3499\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Aussenwerbung.jpg 782w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Aussenwerbung-300x224.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Aussenwerbung-768x575.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Aussenwerbung-50x37.jpg 50w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/a><figcaption class=\"wp-element-caption\">Off <button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"10146\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"3582\">Campus<\/button><\/button><\/figcaption><\/figure>\n<\/figure><div class=\"wp-block-buttons endless-horizontal-gallery-navigation is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button previous\"><a class=\"wp-block-button__link wp-element-button\">previous<\/a><\/div>\n\n\n\n<div class=\"wp-block-button next\"><a class=\"wp-block-button__link wp-element-button\">next<\/a><\/div>\n<\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"has-text-align-center has-mid-blue-color has-text-color has-link-color wp-elements-616055e4ca9b2bebf5ad6bcd684e5503\" style=\"font-size:32px;font-style:normal;font-weight:700\">&ldquo;With our communication solutions for universities and student services organizations, we ensure clear visibility on campus, both for university-relevant content and for companies. We perfectly showcase brands on campus so that they not only stand out, but also leave a lasting impression on the target audience.&rdquo; <\/p><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-300x200.jpg\" alt=\"\" class=\"wp-image-6981\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-1440x959.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-1536x1023.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div><p class=\"has-text-align-center has-mid-blue-color has-text-color has-link-color wp-elements-3c2183e2f9eff8c549b9477905b4b52d\">Ioannis Voudouris, <br>Management <br>Deutsche Hochschulwerbung<\/p><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-royal-blue\" style=\"min-height:0;max-width:;background-color:#1a2bc3;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading mt-0\">Our media data for sound planning.<br><\/h2>\n\n\n\n<p class=\"mt-0\">All figures, formats, and placements at a glance &ndash; compactly presented in our current media kit. The ideal basis for well-informed decisions and effective campaign planning. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><p class=\"wpcf7-contact-form-not-found\"><strong>Error:<\/strong> Contact form not found.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-5fa30c13391f0750c97f22c83bf69588\">Success worth emulating.<\/h2>\n\n\n\n<p>How do you really reach students today? Our real-world examples show how creative ideas, strategic thinking, and tailored implementation make an impact on campus. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/\">Our Best Cases<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/best-case-ferchau\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1.jpg\" alt=\"\" class=\"wp-image-4148\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung_Campuswerbung_Ferchau_2-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Ferchau: Next Level? Welcome! <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/best-case-vodafone\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower.jpg\" alt=\"\" class=\"wp-image-4110\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Hochschulwerbung-Campuswerbung-Vodafone-Sonderwerbeformen-mediatower-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Vodafone: The ideal connection<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue edge-bottom-right\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading\">We as marketers and partners<\/h2>\n\n\n\n<p>Universities and student services organizations rely on modern ways to reach students &ndash; from attention-grabbing outdoor advertising to digital job boards and learning platforms, all the way to tailored services in design and TYPO3. With our modern communication solutions, extensive technical expertise, and a keen sense of design, we support our partners on the path to the campus of the future. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6afa3a032964b37ff9d9c2437298fd1a\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/we-as-partners\/\" data-type=\"page\" data-id=\"4959\">Become a partner<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-bottom\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p>Excerpt from our partnerships:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default frontpage-logos wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7154\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/FH_Aachen.svg\" alt=\"\" class=\"wp-image-7154\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7156\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/STW_Augsburg-1.svg\" alt=\"\" class=\"wp-image-7156\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7107\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/TU_Berlin.svg\" alt=\"\" class=\"wp-image-7107\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7113\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/UNI_Bremen.svg\" alt=\"\" class=\"wp-image-7113\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7115\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/UNI_Duisburg_Essen.svg\" alt=\"\" class=\"wp-image-7115\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7119\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/HHU_Duesseldorf.svg\" alt=\"\" class=\"wp-image-7119\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7123\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/STW_Frankfurt.svg\" alt=\"\" class=\"wp-image-7123\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7125\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/STW_Hannover.svg\" alt=\"\" class=\"wp-image-7125\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" data-id=\"7127\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/STW_Koeln.svg\" alt=\"\" class=\"wp-image-7127\"><\/figure>\n<\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-614d75dc2d5e42f1b15974a3dbdb9a04\" id=\"faq\">Any questions? We have the answers. <\/h2>\n\n\n\n<p>What exactly is campus advertising? And who can I actually reach with advertising at the university? In our FAQs you&rsquo;ll find the most important information in a compact and easy-to-understand format.  <\/p>\n\n\n\n<p class=\"has-dark-blue-color has-text-color has-link-color wp-elements-bcc47c9171f3c89608d850d487a2563a\" style=\"text-decoration:underline\"><a href=\"#\">View all FAQs<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><section class=\"faq-listing collapsible collapsible-first-open-on-load collapsible-exclusive\"><div class=\"wrapper\"><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"are-there-any-content-related-restrictions-compliance\">Are there any content-related restrictions (compliance)?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Advertising on campus must not disrupt teaching operations, and content is reviewed in advance. Sensitive categories (e.g., advertising for tobacco products and political parties, or racist and sexual poster motifs) are generally excluded at universities. Permissibility and placement depend on the location and the guidelines.  <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"can-you-also-reach-students-in-a-targeted-way-off-campus\">Can you also reach students in a targeted way off campus?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Yes, students can also be targeted very precisely outside the campus, especially via digital channels. Social media, mobile advertising, student newsletters, learning and career platforms, as well as location- and interest-based online campaigns enable precise audience targeting by age, field of study, interests, and life stage. Campus advertising ideally complements these measures, as it reaches students in a focused environment and in the relevant context of their everyday lives, and convinces with high visibility and credibility.  <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"warum-sollte-man-auf-dem-campus-werben\">Warum sollte man auf dem Campus werben?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Campus-Werbung bietet direkten Zugang zu einer jungen, gebildeten und konsumfreudigen Zielgruppe. Die an deutschen Hochschulen eingeschriebenen 2,86 Millionen Studierenden sind offen f\u00fcr neue Marken und Produkte, da sie sich in einer Lebensphase befinden, in der viele Kaufentscheidungen erstmals getroffen werden. Zudem ist die Reichweite auf dem Campus sehr konzentriert, was Streuverluste minimiert.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"was-sind-die-vorteile-von-digital-out-of-home-dooh\">Was sind die Vorteile von Digital out-of-Home (DooH)?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Digital out-of-Home (DOOH) bietet zahlreiche Vorteile: Inhalte k\u00f6nnen kontextabh\u00e4ngig ausgespielt werden \u2013 etwa zu bestimmten Tageszeiten oder passend zu aktuellen Ereignissen. Neben statischen Anzeigen sind auch animierte Inhalte und Videos m\u00f6glich, die die Aufmerksamkeit der Zielgruppe st\u00e4rker binden. Zudem lassen sich Kampagnen flexibel anpassen, ohne zus\u00e4tzliche Druckkosten umsetzen und auch programmatisch buchen (pDOOH).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"welche-vorteile-bietet-out-of-home-werbung-an-der-hochschule\">Welche Vorteile bietet Out-of-Home-Werbung an der Hochschule?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Out-of-Home-Werbung auf dem Campus erreicht Studierende in ihrem Alltag: beim Warten, in Pausen oder auf dem Weg zu Veranstaltungen. Die hohe Kontaktfrequenz sorgt f\u00fcr nachhaltige Markenwahrnehmung. Zudem sind die Werbefl\u00e4chen oft zentral platziert und bieten eine hohe Sichtbarkeit oder aber sie sind im Fachbereich positioniert, wo die gew\u00fcnschte Zielgruppe gezielt angesprochen werden kann.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"welche-zielgruppe-erreicht-man-mit-campus-marketing\">Welche Zielgruppe erreicht man mit Campus-Marketing?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Die Hauptzielgruppe sind Studierende, die meist zwischen 18 und 30 Jahre alt sind. Sie gelten als technikaffin, markenbewusst und konsumorientiert. Dar\u00fcber hinaus erreicht man auch Lehrende und Mitarbeitende, die ebenfalls eine interessante Zielgruppe f\u00fcr bestimmte Produkte und Dienstleistungen darstellen.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wie-laesst-sich-campus-werbung-in-eine-digitale-strategie-integrieren\">Wie l\u00e4sst sich Campus-Werbung in eine digitale Strategie integrieren?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Campus-Werbung kann als physischer Touchpoint die digitale Markenkommunikation erg\u00e4nzen. QR-Codes, Social-Media-Handles oder interaktive Elemente auf Werbetr\u00e4gern schaffen Br\u00fccken zwischen Offline- und Online-Welt. So wird die Reichweite erh\u00f6ht und die Interaktion mit der Zielgruppe gef\u00f6rdert.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><\/div><\/section>\n<\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/faq\/wie-laesst-sich-campus-werbung-in-eine-digitale-strategie-integrieren\/\"><span>&ldquo;With our communication solutions for universities and student services organizations, we ensure clear visibility on campus, both for university-relevant content and for companies. We perfectly showcase brands on campus so that they not only stand out, but also leave a lasting impression on the target audience.&rdquo; Ioannis Voudouris, Management Deutsche Hochschulwerbung<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10290","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Medien Alternativ - Deutsche Hochschulwerbung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hochschulwerbung.de\/en\/medien-alternativ\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medien Alternativ\" \/>\n<meta property=\"og:description\" content=\"&ldquo;With our communication solutions for universities and student services organizations, we ensure clear visibility on campus, both for university-relevant content and for companies. 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