{"id":10292,"date":"2025-11-03T16:44:37","date_gmt":"2025-11-03T15:44:37","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/media\/social-media-sea\/"},"modified":"2026-02-24T12:51:28","modified_gmt":"2026-02-24T11:51:28","slug":"social-media-sea","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/social-media-sea\/","title":{"rendered":"Social Media & SEA"},"content":{"rendered":"
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Digital campaigns on the most popular platforms.<\/h1>\n<\/div>\n<\/div><\/div>
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Targeted outreach on social networks and on Google.<\/h2>\n\n\n\n

Whether at university, at home or in their free time: the young target group is constantly online! Social media and the
world’s most popular search engine, Google, serve students as an important source of information
about news, for entertainment and leisure planning. But platforms for professional networking and job hunting are also becoming increasingly popular with this target group.
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32 %<\/p>\n\n\n\n


The surveyed students obtain information about companies on Instagram, TikTok or YouTube.<\/p>\n<\/div>\n\n\n\n

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Source: Student Barometer 2025<\/sub><\/p>

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TikTok: This is where the music plays!<\/h2>\n\n\n\n

There are many social networks that differ from one another in their focus and the possible forms of advertising. One of the most popular platforms is TikTok, which emerged from the app musical.ly. The strong focus on music and the high level of engagement within the young community make TikTok one of the most important channels for digital campaigns. <\/p>\n<\/div>\n<\/div><\/div>

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The platform for viral creativity and smart algorithms<\/strong><\/h3>\n\n\n\n

Whether dance videos, comedy sketches, or educational content: TikTok has long been more than just entertainment. The app combines creative tools with one of the most powerful recommendation systems in the world. The result is content and trends that spread quickly in a community that grows every day. <\/p>\n\n\n\n

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This is what sets the platform apart:<\/strong><\/p>\n\n\n\n