{"id":10308,"date":"2025-10-24T14:11:49","date_gmt":"2025-10-24T12:11:49","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/media\/recrutainment\/"},"modified":"2026-02-24T12:51:27","modified_gmt":"2026-02-24T11:51:27","slug":"recrutainment","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/recrutainment\/","title":{"rendered":"Recrutainment"},"content":{"rendered":"
\n
\n
\"Recrutainment<\/figure>\n<\/div>\n\n\n\n
\n

Inspiring talents through play with Recrutainment.<\/h1>\n<\/div>\n<\/div><\/div>
<\/div>
\n
\n

Recrutainment as part of modern personnel marketing.<\/h2>\n\n\n\n

Recrutainment is a neologism formed from the terms recruiting and entertainment and creates low-threshold access to employer brands, enabling students to engage early and authentically with potential employers. The combination of entertainment and information promotes not only attention but also emotional attachment—an essential factor in addressing younger generations. <\/p>\n<\/div>\n\n\n\n

\n

<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\"Recrutainment<\/figure>\n<\/div>\n<\/div><\/div>
<\/div>
\n
\n
\n
\n

80 % <\/p>\n\n\n\n


The surveyed students could imagine participating in a recrutainment format.<\/p>\n<\/div>\n\n\n\n

\n
\"Schaublid<\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>

Source: JOBCAMPUS MINT study, 2019<\/sub><\/p>

<\/div>
\n
\n

Recrutainment is well received by young target groups!<\/h2>\n\n\n\n

Recruiting today has to do more than just place job ads; it must inspire, activate, and reach the target audience where they are. Recrutainment creates an interactive experience that is especially well received by young talent. Whether QR code rallies, escape room challenges, or events with gamification approaches: Recrutainment is no longer just a trend, but a strategic tool in the competition for the best minds. Companies that use Recrutainment in a targeted way not only increase their visibility, but also the quality of applications: because anyone who engages with an employer in a playful way brings genuine interest. <\/p>\n<\/div>\n<\/div><\/div>

\n
\n

Use live escape games for recruiting<\/strong><\/h3>\n\n\n\n

Use live escape games for recruiting <\/p>\n\n\n\n

<\/div>\n\n\n\n

Your benefits:<\/h4>\n\n\n\n