{"id":10423,"date":"2025-10-22T09:54:52","date_gmt":"2025-10-22T07:54:52","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/media\/special-advertising-formats\/"},"modified":"2026-03-16T10:15:28","modified_gmt":"2026-03-16T09:15:28","slug":"special-advertising-formats","status":"publish","type":"page","link":"https:\/\/www.hochschulwerbung.de\/en\/media\/special-advertising-formats\/","title":{"rendered":"special advertising formats"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100 brightness-80\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2.jpg\" alt=\"Students sit at the University of D&uuml;sseldorf in front of a large-format premium wall, which is one of the special advertising formats\" class=\"wp-image-5897\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2.jpg 2000w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-1600x1066.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-8-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone position-absolute bottom-0 mb-5\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-15eeede0a5031de03daf6787e4814784\" id=\"h-special-advertising-formats-for-maximum-attention\">Special advertising formats for maximum attention.<\/h1>\n<\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-57ffe6953c71b8d355927f72b40f46d0\">Special advertising formats: Stand out with format.<\/h2>\n\n\n\n<p>Unconventional advertising formats create strong visual accents and ensure lasting attention in the university environment. Our special advertising formats deliberately go beyond the classic framework&mdash;quite literally. Whether large-scale installations, high-quality materials, or creative placements: these formats are real eye-catchers that stage the advertising message impressively and ensure maximum visibility. This way, the campaign on campus is not only seen, but also remembered.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando.jpg\" alt=\"The Mediatower has three visible advertising surfaces, each measuring 2 x 4 m.\" class=\"wp-image-5694\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeform-Mediatower-Lieferando-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-royal-blue edge-top-right\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"my-0\" style=\"font-size:6rem;font-style:normal;font-weight:700\">45 %<\/p>\n\n\n\n<p class=\"mt-0\"><br>of the surveyed Gen Z target group notice out-of-home advertising and only 3% found it disruptive. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full is-resized rounded tilt-left\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulmarketing-Campuswerbung-Mediagrafik-Sonderwerbeformen.svg\" alt=\"Diagram Special Advertising Formats\" class=\"wp-image-7245\" style=\"aspect-ratio:1.5;object-fit:cover;width:675px;height:auto\"><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p class=\"has-text-align-right mt-0 has-small-font-size\"><sub>Source: <a href=\"https:\/\/www.gwa.de\/content\/uploads\/2025\/09\/GWA-Umfrage_GenZ-Werbewahrnehmung_2025_final-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Gesamtverband Kommunikationsagenturen GWA e.V. (2025)<\/a><\/sub><\/p><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-8-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-9808ecca5b4eac85d0b4fcfcdb392edc\">Special advertising formats: distinctive and individual!<\/h2>\n\n\n\n<p>Whether backlit premium wall, imposing media tower or huge tensioned banner: Every special advertising format offers space for creative design and an individual approach. Thanks to the prominent placement in highly frequented locations on and next to the campus, the advertising is always in the students&rsquo; view. <\/p>\n<\/div>\n<\/div><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-cac5d8c287de040aa79b8611dcc35527\"><strong>Premiumwall: With radiant presence to success<\/strong><\/h3>\n\n\n\n<p>In the large-format lightbox, your advertising becomes an eye-catcher and, thanks to its exclusive positioning, brings you maximum attention on and next to the campus.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-mid-blue-color has-text-color has-link-color wp-elements-c3abdd6d6bb50917578a7c5a4200d845\"><strong>Your benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Premiumwall impresses with its large dimensions and is impossible to miss as an eye-catcher on campus.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The backlit advertising space guarantees maximum visibility, even in poor lighting conditions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attractive locations: The Premiumwall can be booked at top universities throughout Germany.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-1440x960.jpg\" alt=\"A premium wall mounted on the wall, with two students walking past it on their way to the lecture\" class=\"wp-image-5905\" style=\"object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-1600x1066.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6-1536x1024.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campusmarketing-Hochschulmarketing-Sonderwerbeformen-Premiumwall-Uni-Duesseldorf-6.jpg 2000w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\">Premiumwall<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-1ac28895a8a20dd8527a7042b1d75161\"><strong>Mediatower: Advertising with the three corners<\/strong><\/h3>\n\n\n\n<p>The campus is a place of endless paths! With three impressive advertising spaces measuring 2 x 4 meters each, the Mediatower attracts attention, both indoors and outdoors, and guarantees maximum visibility from all directions. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-mid-blue-color has-text-color has-link-color wp-elements-c3abdd6d6bb50917578a7c5a4200d845\"><strong>Your benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The three advertising surfaces of the triangular prism together measure just under 24 m&sup2;.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>360&deg; visibility through a triangular structure is ideal for placement at central access routes to the university.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The structure is weighted down inside with weights and thus reliably withstands wind and weather.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1024\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1-1365x1024.jpg\" alt=\"The media tower stands on the central square in the middle of the campus of the University of D&uuml;sseldorf\" class=\"wp-image-5680\" style=\"object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1-1536x1152.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sonderwerbeformen-Mediatower-Vodafone-1.jpg 1600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><figcaption class=\"wp-element-caption\">Mediatower<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h3 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-3cc52f3e3206bdf314329b63a3ebafd3\"><strong>Tension banner: advertising in XXL format<\/strong><\/h3>\n\n\n\n<p>Tension banners offer a durable, large-format solution for campus campaigns designed to stand out. With their huge advertising space, tension banners are ideal for a strong brand presence with a high number of contacts. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-mid-blue-color has-text-color has-link-color wp-elements-c3abdd6d6bb50917578a7c5a4200d845\"><strong>Your benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The tension banner, due to its size and exclusive placement, guarantees exceptional visibility on and around campus.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The particularly robust advertising medium can be reused for further deployments on campus after the campaign.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our trained staff at the universities guarantee the professional installation of the tension banner.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK-1440x960.jpg\" alt=\"A tensioned banner hangs in the stairwell; in front of it, two female students are sitting and talking.\" class=\"wp-image-5726\" style=\"object-fit:cover\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK-1536x1024.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Spannbanner-TK.jpg 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\">tension banner<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-royal-blue\" style=\"min-height:0;max-width:;background-color:#1a2bc3;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1440px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading mt-0\">Transparent media data for clear decisions.<br><\/h2>\n\n\n\n<p class=\"mt-0\">From target group structures to prices and formats: In our media data you will find all relevant information presented in a compact form.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10459-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"10459\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/10423#wpcf7-f10459-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10459\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10459-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"mdc-layout-grid mdc-layout-grid--no-x-spacing mdc-layout-grid--no-row-gap mdc-layout-grid--column-gap-1rem\">\n  <div class=\"mdc-layout-grid__inner\">\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_name\">First and last name*<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required mdc-text-field__input\" id=\"cf_name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_company\">Company*<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required mdc-text-field__input\" id=\"cf_company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_position\">Position<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"position\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text mdc-text-field__input\" id=\"cf_position\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"position\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_email\">E-Mail*<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email mdc-text-field__input\" id=\"cf_email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<label class=\"mdc-text-field mdc-text-field--outlined\" data-mdc-auto-init=\"MDCTextField\">\n  <span class=\"mdc-notched-outline\">\n    <span class=\"mdc-notched-outline__leading\"><\/span>\n    <span class=\"mdc-notched-outline__notch\">\n      <span class=\"mdc-floating-label\" id=\"cf_phone\">Telephone<\/span>\n    <\/span>\n    <span class=\"mdc-notched-outline__trailing\"><\/span>\n  <\/span>\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel mdc-text-field__input\" id=\"cf_phone\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span>\n<\/label>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<p>Which data are you interested in?<\/p>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"doctype\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"doctype[]\" value=\"Media data &#039;Product&#039;\" \/><span class=\"wpcf7-list-item-label\">Media data &#039;Product&#039;<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"doctype[]\" value=\"Media data &#039;Recruiting&#039;\" \/><span class=\"wpcf7-list-item-label\">Media data &#039;Recruiting&#039;<\/span><\/label><\/span><\/span><\/span>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance\" value=\"1\" id=\"cf_acceptance\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree that my details from the contact form will be collected and processed in order to respond to my inquiry. The data will be deleted after your inquiry has been processed. Note: You can revoke your consent at any time for the future by email to <a href=\"mai&#108;&#116;&#111;&#58;&#x69;&#x6e;&#x66;&#x6f;&#x40;&#x68;&#x6f;chs&#99;&#104;&#117;&#108;&#119;&#x65;&#x72;&#x62;&#x75;&#x6e;&#x67;&#46;de\" target=\"_blank\">&#x69;n&#x66;o&#x40;&#104;&#x6f;&#99;h&#x73;c&#x68;&#117;&#x6c;&#119;&#x65;&#114;b&#x75;n&#x67;&#46;&#x64;&#101;<\/a>. Detailed information on how user data is handled can be found in our <a href=\"\/en\/privacy-policy\/\" target=\"_blank\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\n    <\/div>\n    <div class=\"mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\">\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner mdc-button mdc-button--unelevated\" type=\"submit\" value=\"Submit\" \/>\n\n    <\/div>\n  <\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-b275285e4af98853fbbbace6e425079d\" id=\"h-crop-marks-formats-amp-more\">Crop marks, formats &amp; more<\/h2>\n\n\n\n<p>Special advertising formats are available in various orientations. So that you can create the advertising materials correctly from the very beginning, you will find all relevant specifications here. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Specifications (PDF)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><a href=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"667\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats-picture.jpg\" alt=\"Specifications Special Advertising Formats\" class=\"wp-image-10665\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats-picture.jpg 952w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats-picture-300x210.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats-picture-768x538.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/03\/Factsheet-Special-Advertising-Formats-picture-50x35.jpg 50w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/a><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"469\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung.png\" alt=\"\" class=\"wp-image-3219\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung.png 459w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung-294x300.png 294w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/06\/individuelle-beratung-50x51.png 50w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-617316f664b6f0a75863c3df592061ae\" id=\"h-we-have-the-graphic-expertise-you-lack\">We have the graphic expertise you lack!<\/h2>\n\n\n\n<p>Design, copy, and production are all handled by us under one roof, so your digital ambient media campaign convinces without detours.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hochschulwerbung.de\/en\/kompetenzen\/\">Get to know services<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-b8da92d501b429d8ee2c8f2875e53292\" id=\"h-get-to-know-our-media-solutions\">Get to know our media solutions!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/poster\/\"><img decoding=\"async\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Plakatwerbung-CLP-Uebersicht.jpg\" alt=\"\" class=\"wp-image-7743\"><\/a><figcaption class=\"wp-element-caption\">Poster<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/edtech\/\"><img decoding=\"async\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-EdTech-Lernen-Uebersicht.jpg\" alt=\"\" class=\"wp-image-7735\"><\/a><figcaption class=\"wp-element-caption\">EdTech<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7825\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">DOOH<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/bike-advertising\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2.jpg\" alt=\"\" class=\"wp-image-7827\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulwerbung-Campusmarketing-Fahrradwerbung-Uebersicht-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Bike advertising<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/promotion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7823\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-Ferchau-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Promotion<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/off-campus\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7819\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Offcampus-Verkehrsmittelwerbung-msg-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Off Campus<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"\/influencer.marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7817\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Influencer Marketing<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/recrutainment\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1.jpg\" alt=\"\" class=\"wp-image-7815\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-hochschulwerbung-recrutainment-joyn-Uebersicht-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Recrutainment<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-4-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-2-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded caption-to-button permanent-mobile-caption\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/samplings\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht.jpg\" alt=\"\" class=\"wp-image-7809\" title=\"caption-to-button\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Sampling-Universitaet-Bremen-Uebersicht-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\">Samplings<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-mid-blue-color has-text-color has-link-color wp-elements-cdbb038c94395b7076be0ca3a7f33e35\" id=\"faq\">Do you have questions? Here you will find help. <\/h2>\n\n\n\n<p>Special advertising formats offer a broad spectrum for precise targeting of specific audiences on and off campus. Our FAQs provide further assistance and deliver relevant information in a concise and easy-to-understand way. If you have any further questions, we would be happy to speak with you.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><section class=\"faq-listing collapsible collapsible-first-open-on-load collapsible-exclusive\"><div class=\"wrapper\"><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"are-there-sustainable-options-and-responsible-implementation-for-special-advertising-formats\">Are there sustainable options and responsible implementation for special advertising formats?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Sustainability is an established component of our campus campaigns: options range from the repeated use of durable formats (e.g., tension banners) to material- and resource-saving productions and on to climate-neutral implementations and the offsetting of CO2 emissions. <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"umfasst-der-service-produktion-logistik-und-qualitaetskontrolle\">Umfasst der Service Produktion, Logistik und Qualit\u00e4tskontrolle?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Ja. In unserem Full\u2011Service-Ansatz sind Organisation, Produktion, Logistik und Durchf\u00fchrung abgedeckt \u2013 inklusive Qualit\u00e4tskontrolle und Reporting. Unternehmen erhalten dadurch eine zentrale Ansprechstelle und einen durchg\u00e4ngigen Prozess von der Idee bis zur Auswertung der Ma\u00dfnahmen.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"was-sind-sonderwerbeformen-an-der-hochschule\">Was sind \u201eSonderwerbeformen\u201c an der Hochschule?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Sonderwerbeformen sind aufmerksamkeitsstarke, individuell gebrandete Werbetr\u00e4ger au\u00dferhalb von Plakat und DOOH, etwa Coffee\u2011to\u2011go\u2011Becher, Spannbanner im XXL\u2011Format, T\u00fcranh\u00e4nger, Tassen und \u00e4hnliche Formate. Sie schaffen Aufmerksamkeit im Studienalltag und bleiben durch Nutzwert, Gr\u00f6\u00dfe und wiederholte Sichtkontakte besonders im Ged\u00e4chtnis.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"welche-genehmigungen-oder-absprachen-sind-noetig\">Welche Genehmigungen oder Absprachen sind n\u00f6tig?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Umsetzungen erfolgen in Abstimmung mit Hochschulen und Studierendenwerken. Als erfahrener Campus\u2011Partner \u00fcbernehmen wir Konzeption, Planung und Realisierung von Promotions, Verteilungen und individuellen Sonderformaten \u2013 regelkonform innerhalb der jeweiligen Hochschulrichtlinien und Standortvorgaben.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"welche-sonderwerbeformen-funktionieren-auf-dem-campus-besonders-gut\">Welche Sonderwerbeformen funktionieren auf dem Campus besonders gut?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Bew\u00e4hrt sind Coffee\u2011to\u2011go\u2011Becher (\u201eWerbung zum Mitnehmen\u201c), Spannbanner und Mediatower f\u00fcr Fernwirkung sowie T\u00fcranh\u00e4nger und Tassen als haptische Reminder. Erg\u00e4nzend eignen sich PVC\u2011Banner, Tablett\u2011Werbung, Floor\u2011\/Treppenaufkleber oder Bike\u2011Caps (Fahrradsattelschoner) \u2013 je nach Zielsetzung, Standortmix und gew\u00fcnschter Aktivierung.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"which-objectives-are-special-advertising-formats-particularly-suitable-for\">Which objectives are special advertising formats particularly suitable for?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Special advertising formats are ideal for recruiting and employer branding as well as for product launches and samples, event notices and campus activities. Depending on the objective, utility value (e.g. mugs, bike caps), long-range impact (tension banners) or contact frequency (coffee-to-go, tray advertising) can be combined to fit precisely. <\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wie-finden-unternehmen-die-passende-sonderwerbeform\">Wie finden Unternehmen die passende Sonderwerbeform?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Empfehlenswert ist ein Start mit Zieldefinition (Branding vs. Response), Zeitraum (Semesterstart, Pr\u00fcfungsphase), Standort\u2011Clustern und gew\u00fcnschter Kontaktqualit\u00e4t. Darauf basierend entsteht eine Kombination (z.\u202fB. Spannbanner, Coffee\u2011to\u2011go und Promotion), die Sichtbarkeit, Erinnerung und Aktivierung entlang der Campus\u2011Journey maximiert.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wie-lassen-sich-sonderwerbeformen-mit-z-b-plakat-dooh-oder-promotion-kombinieren\">Wie lassen sich Sonderwerbeformen mit z.B. Plakat, DOOH oder Promotion kombinieren?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Ein Media\u2011Mix verst\u00e4rkt die Wirkung der Kampagne: Sonderwerbeformen liefern N\u00e4he und Nutzwert, Plakat oder CLP sichern Grundreichweite, DOOH bringt Dynamik, Promotion oder Sampling aktiviert. Planung, Koordination, Durchf\u00fchrung und Kontrolle k\u00f6nnen als Full\u2011Service aus einer Hand erfolgen, sodass Ma\u00dfnahmen verzahnt und effizient umgesetzt werden.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wo-lassen-sich-spannbanner-an-hochschulen-ideal-platzieren\">Wo lassen sich Spannbanner an Hochschulen ideal platzieren?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Spannbanner wirken an Eing\u00e4ngen, Durchg\u00e4ngen, Mensen und \u00fcber gr\u00f6\u00dferen Freifl\u00e4chen. Das XXL\u2011Format schafft Fernwirkung und st\u00e4rkt Markenbekanntheit oder Event\u2011Kommunikation. Durch hohe Langlebigkeit k\u00f6nnen Motive mehrfach eingesetzt werden, was sich besonders f\u00fcr wiederkehrende Semester\u2011Peaks und l\u00e4ngerfristige Kampagnen anbietet.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"worin-liegt-der-vorteil-von-coffee-to-go-bechern-als-werbetraeger\">Worin liegt der Vorteil von Coffee\u2011to\u2011go\u2011Bechern als Werbetr\u00e4ger?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Coffee\u2011to\u2011go\u2011Becher begleiten Studierende mobil durch den Tag \u2013 in Vorlesungen, Bibliotheken und auf Laufwegen zwischen Campus\u2011Spots. Das sorgt f\u00fcr wiederholte Sichtkontakte im direkten Umfeld der Zielgruppe und verankert Botschaften durch praktische Nutzung sowie st\u00e4ndige Pr\u00e4senz.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><\/div><\/section>\n<\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/faq\/worin-liegt-der-vorteil-von-coffee-to-go-bechern-als-werbetraeger\/\"><span>Source: Gesamtverband Kommunikationsagenturen GWA e.V. (2025)<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":10262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10423","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>special advertising formats at the university- Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"Special advertising formats are large-area premium walls, media towers, and tension banners that attract a high level of attention. 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