{"id":10328,"date":"2025-11-24T11:06:05","date_gmt":"2025-11-24T10:06:05","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/sustainability-at-the-university\/"},"modified":"2026-02-24T12:40:40","modified_gmt":"2026-02-24T11:40:40","slug":"sustainability-at-the-university","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/sustainability-at-the-university\/","title":{"rendered":"Sustainability at the university"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading mt-0\">BRENA: Making sustainability visible on campus!<\/h1>\n\n\n\n<p class=\"mt-0\">How can societal transformation succeed on campus?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5e96e42b240db4b57cd87fe4143b82f7\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1.jpg\" alt=\"\" class=\"wp-image-7623\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1-1365x1024.jpg 1365w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1-50x38.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campusmarketing-Hochschulmarketing-Universitaet-Bremen-BRENA-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p id=\"ember1141\">By placing a strong focus on sustainability with the BRENA certificate already during the course of studies. The goal: to provide impetus for a sustainable future and empower students to take responsibility in society and the economy. <br><br>As an agency for university communication, we support such initiatives with full conviction. <a href=\"https:\/\/www.hochschulwerbung.de\/en\/company\/\">Sustainability and social responsibility<\/a> are not buzzwords for us, but values we live by. That is why we are pleased to be a partner of the <button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;University&rdquo;\" title=\"View definition\" data-glossar-id=\"10446\">University<\/button> of Bremen and the Studierendenwerk Bremen and to make BRENA visible on campus with targeted advertising.  <br><br>Alongside classic <a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/poster\/\">poster advertising<\/a>, we rely on digital solutions such as <a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\">DOOH screens<\/a> and the impressive video wall in the glass hall of the University of Bremen &ndash; attention-grabbing formats that effectively convey BRENA&rsquo;s message.<\/p>\n\n\n\n<p>Particularly noteworthy about the project: All four universities in Bremen are part of the network and contribute their expertise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/company\/university-of-bremen\/\">University of Bremen<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/hsbremen\/\">Hochschule Bremen<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/hfk-bremen\/\">University of the Arts Bremen<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/bremerhaven-university-of-applied-sciences\/\">Hochschule Bremerhaven<\/a><\/li>\n<\/ul>\n\n\n\n<p id=\"ember1141\">BRENA is coordinated by the <a href=\"https:\/\/www.linkedin.com\/company\/virtuelle-akademie-nachhaltigkeit-van\/\">Virtuelle Akademie Nachhaltigkeit (VAN)<\/a>, which has been committed to education in the field of sustainability for years.<br>As an agency, we see it as our task not only to provide communications support for such projects, but to actively promote them. Because we are convinced: Sustainable transformation begins with visibility and awareness &ndash; and that is exactly where we come in. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/brena-uni-bremen_Webseite-1.jpg\" alt=\"\" class=\"wp-image-6289\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/brena-uni-bremen_Webseite-1.jpg 1000w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/brena-uni-bremen_Webseite-1-300x225.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/brena-uni-bremen_Webseite-1-768x576.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/brena-uni-bremen_Webseite-1-50x38.jpg 50w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/sustainability-at-the-university\/\"><span>How can societal transformation succeed on campus? By placing a strong focus on sustainability during studies with the BRENA certificate.  <\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":6290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92,99],"tags":[],"class_list":["post-10328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page","category-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sustainability at the university - Deutsche Hochschulwerbung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hochschulwerbung.de\/en\/sustainability-at-the-university\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability at the university\" \/>\n<meta property=\"og:description\" content=\"How can societal transformation succeed on campus? 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