Influencer marketing in the education sector!<\/h1>\n\n\n\n
Best Case:ORCA.nrw – Starting your studies with influencer power.<\/p>\n<\/div>\n\n\n\n
back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n You encounter students on campus, that’s clear. Prospective students, on the other hand, are hard to reach at the logical touchpoint of schools: the environment is fragmented, access for companies is limited, and processes are small-scale and sometimes cumbersome. That is why ORCA.nrw, the state portal for study and teaching, has chosen a different path to support young people in NRW early on and with pinpoint accuracy: via TikTok. <\/p>\n\n\n\n The platform is the daily meeting place for many students. As a channel, the platform combines reach with precise audience targeting and makes content visible where the community is already active. This way, information about free learning materials and study aptitude tests reaches the feed of the right target group directly, without complicated hurdles. <\/p>\n\n\n\n In this influencer marketing best case, ORCA.nrw shows how communication from the complex school context can be shifted into a lively, digital environment. The result: less wasted reach, higher relevance, and clear access to resources that make the transition to university easier – precisely at the moment when guidance and decisiveness are needed. <\/sub><\/p>\n\n\n\n 55%<\/p>\n\n\n\n 14- to 27-year-olds use TikTok. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n Source: Survey of 34,257 respondents aged 14 and over, D21 Digital Index 2024\/2025, Initiative D21<\/a>.<\/p>\n\n\n\n Bypassing the hard-to-access advertising environment of schools.<\/p>\n\n\n\n TikTok as an advertising channel!<\/p>\n\n\n\n Leverage influencers’ authenticity!<\/p>\n\n\n\n »Students are particularly media-savvy and especially active on TikTok. Here, through collaboration with education influencers, we were able to address the young target group in an authentic, credible way and on an equal footing.« <\/p>\n\n\n Saskia Helbeck-Prepens, ![\"Influencer](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Influencer-Marketing-Insights-1.png\" "\\"\\"")
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Influencer Marketing Best Case for Students!<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\nInfluencer Marketing Best Case for Students!<\/h3>\n\n\n\n
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The challenge<\/h3>\n\n\n\n
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The strategy<\/h3>\n\n\n\n
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The solution<\/h3>\n\n\n\n
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The result<\/h3>\n\n\n\n
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Content Manager
ORCA.nrw<\/p>\n\n\n\n
![\"Influencer](\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Campuswerbung-Hochschulmarketing-Influencer-Marketing-Uebersicht-1-1440x960.jpg\")
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