{"id":10367,"date":"2025-07-01T09:52:53","date_gmt":"2025-07-01T07:52:53","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/pdooh-at-universities\/"},"modified":"2026-02-24T12:36:18","modified_gmt":"2026-02-24T11:36:18","slug":"pdooh-at-universities","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/pdooh-at-universities\/","title":{"rendered":"PDOOH at universities"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading mt-0\" id=\"h-pdooh-an-hochschulen\">PDOOH at universities.<\/h1>\n\n\n\n<p class=\"mt-0\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"10146\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"3582\">Campus<\/button><\/button> Screens expands its programmatic DOOH network at universities!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5e96e42b240db4b57cd87fe4143b82f7\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik.jpg\" alt=\"The Campus Screens are the largest pDOOH network at universities\" class=\"wp-image-8811\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik.jpg 2000w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik-300x169.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik-1440x810.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik-768x432.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik-50x28.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik-1600x900.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/01\/Campusmarketing-Hochschulmarketing-DOOH-campus-screens-header-grafik-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p id=\"ember1141\">Deutsche Hochschulwerbung and UNICUM TV are further expanding their collaboration in the field of Digital-Out-of-Home (DOOH). The existing programmatic DOOH network of Deutsche Hochschulwerbung called &ldquo;Campus Screens&rdquo; (<a href=\"http:\/\/www.campusscreens.tv\/\">www.campusscreens.tv<\/a>), which has already been available since 2022, is now being expanded to include UNICUM TV&rsquo;s inventory. By mid-2026, more than 250 digital advertising spaces at universities will thus be available for programmatic booking.  <\/p>\n\n\n\n<p id=\"ember1141\">The Campus Screens are located in high-traffic areas such as entrance and passageways, dining halls, cafeterias, campus shops, and student dormitories. Through collaboration with the leading Supply Side Platforms (SSPs) Hivestack, Broadsign Reach, Vistar Media, and SSP1, advertisers can book their campaigns via all common Demand Side Platforms (DSPs). <br><br><strong>Joint reach measurement and sustainable campaigns<\/strong><\/p>\n\n\n\n<p>Since 2019, Deutsche Hochschulwerbung and UNICUM TV have been relying on the Private &amp; Public Screen Study (<a href=\"https:\/\/idooh.media\/marktforschung\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/idooh.media\/marktforschung\/<\/a>), which is published by IDOOH, for reach measurement. With the expanded cooperation, not only does the network grow, but so do the possibilities for efficient and sustainable ad delivery. Both are certified as climate-neutral companies, so that the campaigns are also implemented in a climate-neutral manner by offsetting the resulting CO&#8322; emissions and using green electricity.  <\/p>\n\n\n\n<p>Ioannis Voudouris, Management Deutsche Hochschulwerbung:<br>&ldquo;We are very pleased to take the next step in our trusting collaboration with UNICUM TV. With the integration of the UNICUM TV inventory, the pDOOH offering &lsquo;Campus Screens&rsquo; continues to grow. Advertisers now benefit even more from the reach of the largest programmatically connected DOOH network at the university touchpoint.&rdquo; <\/p>\n\n\n\n<p><br>Joachim Senk, Managing Director UNICUM TV:<br>&ldquo;The collaboration in the pDOOH sector under the name &lsquo;Campus Screens&rsquo; creates an even broader presence at universities across Germany. The combination of scalability, programmability, and sustainability makes Campus Screens a unique offering in university marketing.&rdquo;<\/p>\n\n\n\n<p id=\"ember1141\">Further information about Campus Screens: <a href=\"http:\/\/www.campusscreens.tv\/\">www.campusscreens.tv<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulmarketing-Campuswerbung-Mediagrafik-DOOH.svg\" alt=\"Diagram PDOOH at universities\" class=\"wp-image-7251\"><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/pdooh-at-universities\/\"><span>The network of Campus Screens continues to grow and offers the largest programmatic DOOH network at universities in Germany.<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":8812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-10367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PDOOH at universities - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"PDOOH at universities: Campus Screens are the largest standardized DOOH network in the German higher education landscape. 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