{"id":10381,"date":"2025-06-28T14:09:00","date_gmt":"2025-06-28T12:09:00","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/employer-branding-at-universities\/"},"modified":"2026-02-24T12:41:50","modified_gmt":"2026-02-24T11:41:50","slug":"employer-branding-at-universities","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/employer-branding-at-universities\/","title":{"rendered":"Employer Branding at universities"},"content":{"rendered":"

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Employer Branding at universities!<\/h1>\n\n\n\n

Areti Karathanasi provides companies with a guide for successful employer campaigns on and off campus.<\/p>\n<\/div>\n\n\n\n

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back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Skilled labor shortage, growth plans, innovations: companies are looking for suitable personnel for a wide variety of reasons. In most cases, however, this search proves more difficult than hoped; the competition on the job applicant market is too strong and skilled workers are in too high demand. So what to do? Often it is a good step—and above all the right one for sustainable success—to train skilled workers in-house. Or to give young talents with a lot of theoretical specialist knowledge the opportunity to put this knowledge into practice within the company. <\/p>\n\n\n\n

The strategies to retain students within the company already exist. The real art now lies in ensuring that these programs are also noticed by the skilled professionals of tomorrow. <\/p>\n\n\n\n

Many customers therefore approach us and would like to address young talent directly at the university at an early stage and, ideally, win them over even during their studies.
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79%<\/p>\n\n\n\n

Companies use programs such as internships or practical semesters to be more successful in recruiting among the target group of students. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

Source: VDMA member survey in November 2022<\/a>.<\/p>\n\n\n\n

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Guide to Successful Employer Branding at Universities<\/strong>!<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Knowing your own goals<\/h3>\n\n\n\n

Many companies are looking for new staff. But that is often where the common ground ends, as the companies’ goals differ too much. While some are looking for young professionals, doctoral candidates, or graduates with relevant work experience for immediate entry into a management position, others may first want to get to know the candidates better through internships or thesis projects and further train them in their field. You need to define these goals for yourself, because depending on the objective, the marketing measures differ from one another. <\/p>\n<\/div>\n\n\n\n

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Defining the right target group<\/h3>\n\n\n\n

If you are clear about your own goals, the next step is to define the target group. Here you can choose from many variables, such as the stage of study (first-year students, bachelor’s, master’s or graduates), the subject focus (such as mathematics, law or engineering) or the target region or university (greater Cologne area, Cologne universities,