{"id":10385,"date":"2025-09-24T14:38:23","date_gmt":"2025-09-24T12:38:23","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/promotions-on-campus\/"},"modified":"2026-02-24T12:45:08","modified_gmt":"2026-02-24T11:45:08","slug":"promotions-on-campus","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/promotions-on-campus\/","title":{"rendered":"Promotions on campus"},"content":{"rendered":"<!--?xml encoding=\"utf-8\" ?--><p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading mt-0\" id=\"h-promotions-auf-dem-campus\">Promotions on campus!<\/h1>\n\n\n\n<p class=\"mt-0 wp-block-paragraph\">Direct contact with formats that resonate with the target audience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1280\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1.png\" alt=\"Promotions on campus with a promotional booth at the University of Bremen\" class=\"wp-image-6037\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1.png 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-300x240.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-1280x1024.png 1280w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-768x614.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-50x40.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-1536x1229.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\">The campus is a place of exchange, curiosity, and also decision-making. Those who are present here reach young talents exactly where they learn, live, and find their bearings. Promotions on campus create direct encounters: authentic, dialogue-oriented, and measurable.   <br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulmarketing-Campuswerbung-Mediagrafik-Promotion.svg\" alt=\"Diagram of promotions on campus\" class=\"wp-image-7241\"><\/figure>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><sub> <\/sub><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-2\" id=\"h-studienlage-wirkung-von-promotions-in-zahlen\"><br>State of research: Impact of promotions in figures<\/h2>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">That promotions on campus are well received by the target group is evident. But the positive effect is also scientifically proven. <br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility of promotions on campus: 66% of students have already become aware of a promotion at their university at least once, which is a clear indication of the visibility and acceptance of such measures. This is the conclusion of our annual survey \u201cStudierendenbarometer\u201d, in which STEM students throughout Germany are surveyed on various topics. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotional items: According to the <a href=\"https:\/\/werbeartikel-wirken.gww.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werbeartikel-Wirkungsstudie<\/a> (Dima study) commissioned by the Gesamtverband der Werbeartikel-Wirtschaft e.V., promotional items stand out with very low wastage. 91% of recipients of promotional items use them themselves frequently, on average once a day. This high advertising contact opportunity of the promotional item results in the highest recall values of all forms of advertising. The duration of the advertising effect is also convincing: 61% of the target group uses the promotional item for longer than 1 year.   <\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><sub>Sources: Studierendenbarometer 2024 \u2022 Gesamtverbands der Werbeartikel-Wirtschaft e.V..<\/sub><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-4\" id=\"h-die-vorteile-von-promotions-auf-dem-campus\"><br>The benefits of promotions on campus:<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<ul class=\"wp-block-list\">\n<li>On-campus promotion creates maximum visibility: Anyone who addresses students right in the middle of everyday university life, e.g. on main walkways, in front of the cafeteria, or near the library, encounters a high level of openness to new offerings and innovations. Proximity to relevant hotspots ensures targeted, immediate attention..  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus promotion means dialogue on equal terms: In personal conversation, trust, relevance, and credibility emerge, both for brands and for employer brands that want to convey their culture authentically.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cCampus\u201d\" title=\"View definition\" data-glossar-id=\"10146\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cCampus\u201d\" title=\"View definition\" data-glossar-id=\"3582\">Campus<\/button><\/button> promotion reaches a precise target group: young, digitally savvy, with strong purchasing power \u2013 students are attractive to many industries: from telecommunications and lifestyle to finance and insurance. The outreach takes place without wasted reach exactly where the target group spends time every day. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus promotion engages all the senses: hands-on experiences such as touching, testing, and sampling turn messages into memorable experiences. This increases recall and speeds up the evaluation of products and services. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus promotions convert directly: Short distances lead to immediate actions such as registrations, app downloads, appointment bookings, or purchases. They often happen right at the promotional stand and with clearly measurable results. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cPromotion\u201d\" title=\"View definition\" data-glossar-id=\"10448\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cPromotion\u201d\" title=\"View definition\" data-glossar-id=\"8770\">Promotion<\/button><\/button> on campus can be staged flexibly: with activities such as the Coffee\u2011Bike, sampling walks or interactive experience areas, activations can be tailored precisely to purpose, location and time window and can be informative, playful or experience\u2011oriented, depending on the campaign objective.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus.jpg\" alt=\"Hand-to-hand distribution\" class=\"wp-image-5660\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"font-size:32px;font-style:normal;font-weight:700\">\u201cWould you like to convince your brand\u2019s target audience? Then simply approach them directly: with on-campus promotions, you can start a conversation and leave a lasting impression.\u201d <\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"300\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil-278x300.png\" alt=\"Photo by Adrian Wei\u00df, Corporate Communications at Deutsche Hochschulwerbung\" class=\"wp-image-7009\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil-278x300.png 278w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil-50x54.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil.png 457w\" sizes=\"auto, (max-width: 278px) 100vw, 278px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Adrian Wei\u00df, <br>Corporate Communications<br>Deutsche Hochschulwerbung<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-7\" id=\"h-ausgewahlt-4-moglichkeiten-fur-promotions-auf-dem-campus\"><br>Selected: 4 options for promotions on campus <\/h2>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Promotions on campus are your direct channel to the student target group. It sounds simple, but it holds so much more potential than just a folding table and two promoters approaching the young target group in passing. Here are four examples of how you can definitely stand out with your on-campus promotion.  <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1280\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3.png\" alt=\"A product sampling of a vegan product on the campus of the University of Bremen\" class=\"wp-image-6041\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3.png 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-300x240.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-1280x1024.png 1280w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-768x614.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-50x40.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-1536x1229.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\" id=\"ember1155\">\ud83c\udf92<strong> Hand-to-hand distributions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1156\"><strong>Why: <\/strong>High reach and mobile outreach along central routes (cafeteria, library, lecture halls). Official descriptions explicitly mention hand-to-hand distribution as a form of promotion. <br><strong>Suitable for:<\/strong> Sampling, voucher distribution, Recruiting\u2011Teaser.<br><strong>Tip:<\/strong> Short \u201eHook\u201c + QR\u2011Code (2\u2011click application, sweepstakes) for direct response.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1160\"><strong>\ud83c\udf6b Product sampling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1161\"><strong>Why: <\/strong>\u201eTry before you buy\u201c \u2013 sampling campaigns are common at universities and lower the barrier to trying something new. <button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cUniversity\u201d\" title=\"View definition\" data-glossar-id=\"10446\">University<\/button> websites explicitly list promotions\/sampling campaigns as a form of advertising. <br><strong>Suitable for: <\/strong>FMCG, FinTech\u2011App\u2011Onboarding (Free Trials), mobility offers.<br><strong>Tip:<\/strong> Combine sampling with booth promotion (Taste\u2011&amp;\u2011Talk) and DOOH teasers on campus.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1137\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1.jpg\" alt=\"Free coffee distribution at a branded coffee cart at the university\" class=\"wp-image-5999\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-300x213.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-1440x1024.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-768x546.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-50x36.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-1536x1092.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\" id=\"ember1155\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1165\">\u2615<strong> Coffee cart or ice cream cart<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1166\"><strong>Why: <\/strong>Coffee (or ice cream) is a conversation starter and creates goodwill. A mobile coffee cart attracts students, gives them \u201cwaiting time\u201d for exchange, and links your brand with immediate added value. The effect is directly tangible and visible: free coffee attracts the target group and generates attention; branding on the cart\/displays reinforces the impression.  <br><strong>Suitable for:<\/strong> Employer Branding (low\u2011barrier conversations about entry &amp; culture), product launches (sampling + short pitch), event promotion.<br><strong>Tip: <\/strong>Cups\/mugs with a QR code linking to the jobs page or landing page \u2013 coffee-to-go cups are also a strong reminder medium as a special advertising format.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1180\"><strong>\ud83d\udd10 Career Lounges<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1181\"><strong>Why:<\/strong> Students want real insights, and direct conversations beat any job posting. Campus promotions are therefore ideal for talent outreach and employer branding. <br><strong>Suitable for: <\/strong>Internships, working student jobs, trainee programs.<br><strong>Tip: <\/strong>Bring young employees along as \u201crole models\u201d; micro-formats such as \u201cask-me-anything\u201d or 10-minute sparring sessions. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-9\" id=\"h-jetzt-unsere-promotions-aus-dem-campus-entdecken\"><br>Discover our promotions from the campus now!<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/promotion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-1440x960.jpg\" alt=\"To the media page Promotions on Campus\" class=\"wp-image-5648\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-1536x1024.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3.jpg 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><figcaption class=\"wp-element-caption\">Promotions<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/promotions-on-campus\/\"><span>Directly addressing students is one of the best ways to leave a lasting impression on young talent. This applies both to recruitment advertising and to the presentation of new products. <\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":6038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promotions on campus - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"Promotions on campus offer many opportunities for reaching target groups at the university or college. 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