{"id":10385,"date":"2025-09-24T14:38:23","date_gmt":"2025-09-24T12:38:23","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/promotions-on-campus\/"},"modified":"2026-02-24T12:45:08","modified_gmt":"2026-02-24T11:45:08","slug":"promotions-on-campus","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/promotions-on-campus\/","title":{"rendered":"Promotions on campus"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p id=\"ember1141\"><\/p><div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading mt-0\" id=\"h-promotions-auf-dem-campus\">Promotions on campus!<\/h1>\n\n\n\n<p class=\"mt-0\">Direct contact with formats that resonate with the target audience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5e96e42b240db4b57cd87fe4143b82f7\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1280\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1.png\" alt=\"Promotions on campus with a promotional booth at the University of Bremen\" class=\"wp-image-6037\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1.png 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-300x240.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-1280x1024.png 1280w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-768x614.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-50x40.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-1-1536x1229.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"ember1141\">The campus is a place of exchange, curiosity, and also decision-making. Those who are present here reach young talents exactly where they learn, live, and find their bearings. Promotions on campus create direct encounters: authentic, dialogue-oriented, and measurable.   <br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Hochschulmarketing-Campuswerbung-Mediagrafik-Promotion.svg\" alt=\"Diagram of promotions on campus\" class=\"wp-image-7241\"><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><sub> <\/sub><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-c3303e9b7794da2fae1738d607093db1\" id=\"h-studienlage-wirkung-von-promotions-in-zahlen\"><br>State of research: Impact of promotions in figures<\/h2>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-6fca51112fbde8bb7b9aa100fd0aadb0\">That promotions on campus are well received by the target group is evident. But the positive effect is also scientifically proven. <br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility of promotions on campus: 66% of students have already become aware of a promotion at their university at least once, which is a clear indication of the visibility and acceptance of such measures. This is the conclusion of our annual survey &ldquo;Studierendenbarometer&rdquo;, in which STEM students throughout Germany are surveyed on various topics. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotional items: According to the <a href=\"https:\/\/werbeartikel-wirken.gww.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werbeartikel-Wirkungsstudie<\/a> (Dima study) commissioned by the Gesamtverband der Werbeartikel-Wirtschaft e.V., promotional items stand out with very low wastage. 91% of recipients of promotional items use them themselves frequently, on average once a day. This high advertising contact opportunity of the promotional item results in the highest recall values of all forms of advertising. The duration of the advertising effect is also convincing: 61% of the target group uses the promotional item for longer than 1 year.   <\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right\"><sub>Sources: Studierendenbarometer 2024 &bull; Gesamtverbands der Werbeartikel-Wirtschaft e.V..<\/sub><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-8f8d811d506430c01373d6f904c14084\" id=\"h-die-vorteile-von-promotions-auf-dem-campus\"><br>The benefits of promotions on campus:<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<ul class=\"wp-block-list\">\n<li>On-campus promotion creates maximum visibility: Anyone who addresses students right in the middle of everyday university life, e.g. on main walkways, in front of the cafeteria, or near the library, encounters a high level of openness to new offerings and innovations. Proximity to relevant hotspots ensures targeted, immediate attention..  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus promotion means dialogue on equal terms: In personal conversation, trust, relevance, and credibility emerge, both for brands and for employer brands that want to convey their culture authentically.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"10146\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Campus&rdquo;\" title=\"View definition\" data-glossar-id=\"3582\">Campus<\/button><\/button> promotion reaches a precise target group: young, digitally savvy, with strong purchasing power &ndash; students are attractive to many industries: from telecommunications and lifestyle to finance and insurance. The outreach takes place without wasted reach exactly where the target group spends time every day. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus promotion engages all the senses: hands-on experiences such as touching, testing, and sampling turn messages into memorable experiences. This increases recall and speeds up the evaluation of products and services. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus promotions convert directly: Short distances lead to immediate actions such as registrations, app downloads, appointment bookings, or purchases. They often happen right at the promotional stand and with clearly measurable results. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Promotion&rdquo;\" title=\"View definition\" data-glossar-id=\"10448\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;Promotion&rdquo;\" title=\"View definition\" data-glossar-id=\"8770\">Promotion<\/button><\/button> on campus can be staged flexibly: with activities such as the Coffee&#8209;Bike, sampling walks or interactive experience areas, activations can be tailored precisely to purpose, location and time window and can be informative, playful or experience&#8209;oriented, depending on the campaign objective.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus.jpg\" alt=\"Hand-to-hand distribution\" class=\"wp-image-5660\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Hand-zu-Hand-Verteilung-auf-dem-Campus-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-fa86ddf7b36c31a031e4d5fd278d88e8\" style=\"font-size:32px;font-style:normal;font-weight:700\">&ldquo;Would you like to convince your brand&rsquo;s target audience? Then simply approach them directly: with on-campus promotions, you can start a conversation and leave a lasting impression.&rdquo; <\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"300\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil-278x300.png\" alt=\"Photo by Adrian Wei&szlig;, Corporate Communications at Deutsche Hochschulwerbung\" class=\"wp-image-7009\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil-278x300.png 278w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil-50x54.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Adrian-Weiss-Profil.png 457w\" sizes=\"auto, (max-width: 278px) 100vw, 278px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-ad54d74e8d81a0518467a80212e3bd25\">Adrian Wei&szlig;, <br>Corporate Communications<br>Deutsche Hochschulwerbung<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-b19ac2154db0249e3d7dc7a0d8a8851a\" id=\"h-ausgewahlt-4-moglichkeiten-fur-promotions-auf-dem-campus\"><br>Selected: 4 options for promotions on campus <\/h2>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-1e6484abb8324a31741931029438f0fa\">Promotions on campus are your direct channel to the student target group. It sounds simple, but it holds so much more potential than just a folding table and two promoters approaching the young target group in passing. Here are four examples of how you can definitely stand out with your on-campus promotion.  <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1280\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3.png\" alt=\"A product sampling of a vegan product on the campus of the University of Bremen\" class=\"wp-image-6041\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3.png 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-300x240.png 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-1280x1024.png 1280w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-768x614.png 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-50x40.png 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Sampling-3-1536x1229.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p id=\"ember1155\">&#127890;<strong> Hand-to-hand distributions<\/strong><\/p>\n\n\n\n<p id=\"ember1156\"><strong>Why: <\/strong>High reach and mobile outreach along central routes (cafeteria, library, lecture halls). Official descriptions explicitly mention hand-to-hand distribution as a form of promotion. <br><strong>Suitable for:<\/strong> Sampling, voucher distribution, Recruiting&#8209;Teaser.<br><strong>Tip:<\/strong> Short &bdquo;Hook&ldquo; + QR&#8209;Code (2&#8209;click application, sweepstakes) for direct response.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"ember1160\"><strong>&#127851; Product sampling<\/strong><\/p>\n\n\n\n<p id=\"ember1161\"><strong>Why: <\/strong>&bdquo;Try before you buy&ldquo; &ndash; sampling campaigns are common at universities and lower the barrier to trying something new. <button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of &ldquo;University&rdquo;\" title=\"View definition\" data-glossar-id=\"10446\">University<\/button> websites explicitly list promotions\/sampling campaigns as a form of advertising. <br><strong>Suitable for: <\/strong>FMCG, FinTech&#8209;App&#8209;Onboarding (Free Trials), mobility offers.<br><strong>Tip:<\/strong> Combine sampling with booth promotion (Taste&#8209;&amp;&#8209;Talk) and DOOH teasers on campus.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1137\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1.jpg\" alt=\"Free coffee distribution at a branded coffee cart at the university\" class=\"wp-image-5999\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-300x213.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-1440x1024.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-768x546.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-50x36.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Kaffeewagen-1-1-1536x1092.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p id=\"ember1155\"><\/p>\n\n\n\n<p id=\"ember1165\">&#9749;<strong> Coffee cart or ice cream cart<\/strong><\/p>\n\n\n\n<p id=\"ember1166\"><strong>Why: <\/strong>Coffee (or ice cream) is a conversation starter and creates goodwill. A mobile coffee cart attracts students, gives them &ldquo;waiting time&rdquo; for exchange, and links your brand with immediate added value. The effect is directly tangible and visible: free coffee attracts the target group and generates attention; branding on the cart\/displays reinforces the impression.  <br><strong>Suitable for:<\/strong> Employer Branding (low&#8209;barrier conversations about entry &amp; culture), product launches (sampling + short pitch), event promotion.<br><strong>Tip: <\/strong>Cups\/mugs with a QR code linking to the jobs page or landing page &ndash; coffee-to-go cups are also a strong reminder medium as a special advertising format.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"ember1180\"><strong>&#128272; Career Lounges<\/strong><\/p>\n\n\n\n<p id=\"ember1181\"><strong>Why:<\/strong> Students want real insights, and direct conversations beat any job posting. Campus promotions are therefore ideal for talent outreach and employer branding. <br><strong>Suitable for: <\/strong>Internships, working student jobs, trainee programs.<br><strong>Tip: <\/strong>Bring young employees along as &ldquo;role models&rdquo;; micro-formats such as &ldquo;ask-me-anything&rdquo; or 10-minute sparring sessions. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-ff7731214ee3f8e944ea8a5c3e3af52e\" id=\"h-jetzt-unsere-promotions-aus-dem-campus-entdecken\"><br>Discover our promotions from the campus now!<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/promotion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-1440x960.jpg\" alt=\"To the media page Promotions on Campus\" class=\"wp-image-5648\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3-1536x1024.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/10\/Campuswerbung-Hochschulmarketing-Promotion-Bike-Caps-3.jpg 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><figcaption class=\"wp-element-caption\">Promotions<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><p id=\"ember1141\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/promotions-on-campus\/\"><span>Directly addressing students is one of the best ways to leave a lasting impression on young talent. This applies both to recruitment advertising and to the presentation of new products. <\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":4390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promotions on campus - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"Promotions on campus offer many opportunities for reaching target groups at the university or college. 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