{"id":11260,"date":"2026-11-09T09:48:09","date_gmt":"2026-11-09T08:48:09","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11260"},"modified":"2026-11-09T09:48:09","modified_gmt":"2026-11-09T08:48:09","slug":"dooh-on-campus-3","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/dooh-on-campus-3\/","title":{"rendered":"DOOH on campus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h1 class=\"wp-block-heading mt-0\" id=\"h-schulterschluss-fur-borneo-auf-unseren-campus-screens\">Schulterschluss f\u00fcr Borneo auf unseren Campus-Screens.<\/h1>\n\n\n\n<p class=\"mt-0 wp-block-paragraph\">Mit einer gemeinsamen Pro-bono-Ausspielung ruft die DOOH\u2011Branche zu Spenden f\u00fcr die <a href=\"https:\/\/www.pelorus-jack.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pelorus Jack Foundation<\/a> auf \u2013 zugunsten von Regenwald- und Artenschutz auf Borneo. Wir unterst\u00fctzen die Aktion mit unseren <button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cCampus\u201d\" title=\"View definition\" data-glossar-id=\"10146\"><button type=\"button\" class=\"glossar-link\" aria-label=\"View definition of \u201cCampus\u201d\" title=\"View definition\" data-glossar-id=\"3582\">Campus<\/button><\/button> Screens an der Hochschule.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to the overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1437\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-scaled.jpg\" alt=\"\" class=\"wp-image-11070\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-scaled.jpg 2560w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-300x168.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-1440x808.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-768x431.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-50x28.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-1600x898.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-1536x862.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Hochschulmarketing_Campusmarketing_Borneo_Newsheader1-2048x1150.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\" id=\"ember1141\">Als Betreiber von Digital-Out-of-Home-Werbetr\u00e4gern an Hochschulen nehmen wir an der Initiative der  DOOH-Branche um Partner wie <a href=\"https:\/\/idooh.media\/\" target=\"_blank\" rel=\"noreferrer noopener\">IDOOH<\/a> und <a href=\"https:\/\/www.itworksgroup.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">It Works<\/a> teil und bringen die Botschaft dorthin, wo sie besonders wirksam ist: auf den Campus und mitten in den Alltag der jungen Zielgruppe.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1141\">Worum geht es bei der Aktion?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\">Mehrere Unternehmen der digitalen Au\u00dfenwerbung haben eine Spendenaktion f\u00fcr die Pelorus Jack Foundation gestartet, eine Stiftung, die sich f\u00fcr bedrohte Tierarten und Regenw\u00e4lder engagiert und von Hannes Jaenicke gegr\u00fcndet wurde. Initiiert wurde das Projekt durch die Branchenplattform IDOOH gemeinsam mit der It Works Group (unterst\u00fctzt von weiteren Partnern aus Kreation und Produktion).<br><br>Neben direkten Geldspenden stellt die DOOH\u2011Branche umfangreiche Werbefl\u00e4chen pro bono zur Verf\u00fcgung \u2013 der Media\u2011Space\u2011Wert der Kampagne wird mit \u00fcber einer Million Euro beziffert.<br>Ausgespielt wird die Kampagne bundesweit auf Screens verschiedener Anbieter. Neben den <a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\">Screens der Deutsche Hochschulwerbung<\/a> beteiligen sich u.\u202fa. Cittadino, Eisbach Media, Inovisco, Ocean Outdoor, Rechargy, TV\u2011Wartezimmer, UNICUM TV und WallDecaux.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1141\">Warum das Thema Studierende besonders ber\u00fchrt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\">F\u00fcr Studierende ist Klima\u2011 und Biodiversit\u00e4tsschutz keine abstrakte Debatte, sondern eine Zukunftsfrage: Die Zerst\u00f6rung von Lebensr\u00e4umen gilt als gr\u00f6\u00dfte Bedrohung f\u00fcr Orang\u2011Utans, und Wissenschaftler:innen gehen davon aus, dass auf Borneo zwischen 2000 und 2017 rund 60.000 km\u00b2 Wald verloren gingen (u.\u202fa. durch Palm\u00f6l\u2011Plantagen, Holzgewinnung, Infrastruktur und Br\u00e4nde). Gleichzeitig zeigen Projekte, dass Schutz und Wiederherstellung von Wald mit lokalen Gemeinschaften funktionieren. Genau hier setzt die Spendenaktion an, indem sie Regenwald- und Artenschutz praktisch unterst\u00fctzt. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"font-size:32px\">\u00bbHochschulen sind Orte, an denen Zukunft entsteht. Genau deshalb bringen wir die Borneo\u2011Botschaft auf den Campus: Damit aus Awareness echte Unterst\u00fctzung wird, per QR\u2011Code in wenigen Sekunden.\u00ab<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-300x200.jpg\" alt=\"\" class=\"wp-image-6981\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-1440x959.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-1536x1023.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ioannis Voudouris, \u2028<br>Gesch\u00e4ftsf\u00fchrung <br>Deutsche Hochschulwerbung<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-3\" id=\"h-dooh-auf-dem-campus-entdecken\">DOOH auf dem Campus entdecken!<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1440x960.jpg\" alt=\"Zur Medienseite DOOH auf dem Campus\" class=\"wp-image-7825\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1440x960.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1-1536x1024.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/DOOH-HHU-Uni-Duesseldorf-Uebersicht-1.jpg 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><figcaption class=\"wp-element-caption\">DOOH<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/dooh-on-campus-3\/\"><span>DOOH brings dynamic content directly to the university and impresses with high visibility, low wastage, and fast activation. <\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":10926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-11260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DOOH on campus - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"DOOH on campus reaches students with a mix of information and entertainment. 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