{"id":11344,"date":"2026-06-10T10:07:56","date_gmt":"2026-06-10T08:07:56","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11344"},"modified":"2026-11-09T09:48:01","modified_gmt":"2026-11-09T08:48:01","slug":"campus-marketing-environmental-protection","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/campus-marketing-environmental-protection\/","title":{"rendered":"Campus Marketing Environmental Protection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 id=\"h-auch-2026-wieder-klimaneutrales-unternehmen\" class=\"wp-block-heading mt-0\">Climate-neutral company again in 2026 <\/h2>\n\n\n\n<p class=\"mt-0 wp-block-paragraph\">For the eighth consecutive time, we have been certified climate-neutral and offset our CO\u2082 footprint by supporting international projects.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1437\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-scaled.jpg\" alt=\"Through environmental protection in campus marketing, we help nature, among other things by supporting international projects\" class=\"wp-image-11349\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-scaled.jpg 2560w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-300x168.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-1440x808.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-768x431.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-50x28.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-1600x898.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-1536x862.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-hochschulwerbung-header-umwelt-scaled_dhw-news-header-2048x1150.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\" id=\"ember1141\">By accounting for our CO\u2082 footprint, we are sending a clear signal in support of greater climate responsibility: A total of 120 tonnes of CO\u2082 were accounted for according to the Greenhouse Gas Protocol standards (Scopes 1, 2 and 3) and fully offset through certified climate protection projects. The only emissions certificates used were those verified according to the internationally recognized Gold Standard and Verified Carbon Standard (VCS).<br><br>By purchasing the corresponding CO\u2082 certificates, we invest specifically in projects that make a measurable contribution to reducing greenhouse gas emissions. The issuance and retirement of the certificates are documented transparently, ensuring that the offsetting process is traceable. At the same time, we are actively involved in the voluntary emissions trading market, making a tangible contribution to limiting global warming.<br><br>This initiative reflects a comprehensive understanding of sustainability: in addition to CO\u2082 offsetting itself, it supports projects that combine environmental, social and economic benefits.<br><br><strong>Three projects with global impact<\/strong><br>One focus of our commitment is the expansion of renewable energy. For example, a solar energy project in India supports the installation of grid-connected photovoltaic systems. Its aim is to make the energy supply more stable and sustainable while diversifying the energy mix over the long term. Revenue from the sale of emissions certificates makes a decisive contribution to making these projects financially viable and expanding them further.<br><br>Another project in Malawi shows how climate protection and social improvements can go hand in hand. The distribution of around 500,000 efficient cookstoves significantly reduces firewood consumption. This not only slows deforestation but also improves air quality in homes. Women and children in particular benefit from shorter journeys to collect firewood and reduced health risks from smoke.<br><br>Our commitment is complemented by a wind energy project in Pakistan. The wind farm there helps stabilize the country\u2019s energy supply and reduce power outages. At the same time, it creates local jobs and brings modern technologies to the region. In addition to providing an economic boost, the project also improves the environmental footprint by avoiding fossil fuel use.<br><br><strong>Sustainability as part of corporate responsibility<\/strong><br>By supporting these projects, we reaffirm our commitment to combining business practices with environmental responsibility. Emissions offsetting should not be seen as a one-off measure, but as part of an ongoing commitment to a future worth living.<br><br>The certificate issued documents this commitment and makes our sustainability efforts visible. One thing is clear to the company: climate protection starts with transparency, responsibility\u2014and concrete action. Environmental protection measures are also an important part of our <a href=\"https:\/\/www.hochschulwerbung.de\/en\/voluntary-sustainability-report\/\">VSME report<\/a>.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/company\/\">Find out more about our commitment<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"762\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Klimabeitrag-Urkunde.jpg\" alt=\"Certificate of climate contribution in campus marketing\" class=\"wp-image-11347\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Klimabeitrag-Urkunde.jpg 670w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Klimabeitrag-Urkunde-264x300.jpg 264w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Klimabeitrag-Urkunde-50x57.jpg 50w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"font-size:32px\">\u00bbWhen we first calculated our carbon footprint in 2019, we were surprised by how much our business activities affected it. This realization literally inspired us to make consistent improvements in the years that followed. We have now been certified as a climate-neutral company for the eighth time and are supporting projects around the world through our climate contribution.\u00ab<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-300x200.jpg\" alt=\"Photo of Ioannis Voudouris\" class=\"wp-image-6981\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-1440x959.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris-1536x1023.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/11\/Ioannis-Voudouris.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ioannis Voudouris, \ufffd<br>Managing Director <br>Deutsche Hochschulwerbung<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-text-align-center wp-block-paragraph\"><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-size:32px\">\u00bbWe help our clients put sustainability into practice. True to the motto \u201cDo good and talk about it,\u201d we are delighted to see Deutsche Hochschulwerbung\u2019s strong commitment. Active action is the priority here: creating a Corporate Carbon Footprint (CCF) provides full transparency, enabling the client to drive forward their own climate protection efforts in a targeted way through concrete actions\u2014something they have been doing consistently for many years.\u00ab<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Foto-Frank-Huschka-Climate-Extender-300x200.jpg\" alt=\"Photo of Frank Huschka\" class=\"wp-image-11340\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Foto-Frank-Huschka-Climate-Extender-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Foto-Frank-Huschka-Climate-Extender-768x512.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Foto-Frank-Huschka-Climate-Extender-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Foto-Frank-Huschka-Climate-Extender.jpg 906w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Frank Huschka, \ufffd<br>Managing Director<br><a href=\"https:\/\/climate-extender.de\/\">Climate Extender GmbH<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/campus-marketing-environmental-protection\/\"><span>For the eighth consecutive time, we have been certified climate-neutral and offset our CO\u2082 footprint by supporting international projects.<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":11242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92,19],"tags":[],"class_list":["post-11344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campus Marketing Environmental Protection - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"Campus marketing and environmental protection combined: How climate-neutral campus advertising takes responsibility. 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