{"id":11374,"date":"2026-06-17T11:56:34","date_gmt":"2026-06-17T09:56:34","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11374"},"modified":"2026-11-09T09:47:56","modified_gmt":"2026-11-09T08:47:56","slug":"the-cafeteria-becomes-a-sports-bar","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/the-cafeteria-becomes-a-sports-bar\/","title":{"rendered":"The cafeteria becomes a sports bar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 id=\"h-mensa-an-der-sporthochschule-koln-wird-zur-sportsbar\" class=\"wp-block-heading mt-0\">The cafeteria at the German Sport University Cologne becomes a sports bar<\/h2>\n\n\n\n<p class=\"mt-0 wp-block-paragraph\">Just in time for the FIFA World Cup, we teamed up with <a href=\"https:\/\/www.kstw.de\/\">Cologne Student Services<\/a> to create a special offering for sports-loving students at the <a href=\"https:\/\/www.dshs-koeln.de\/\">German Sport University Cologne<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1437\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-scaled.jpg\" alt=\"In this case, university advertising in the cafeteria offers direct added value for sports-minded students\" class=\"wp-image-11378\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-scaled.jpg 2560w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-300x168.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-1440x808.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-768x431.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-50x28.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-1600x898.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-1536x862.jpg 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-1_dhw-news-header-2048x1150.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\" id=\"ember1141\">Four new screens are now bringing sporting highlights straight to the cafeteria. Strategically placed in central areas, the <a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/dooh\/\">screens<\/a> make it easy to incorporate top-level sport into everyday campus life \u2013 whether between lectures, over lunch or as a shared experience with fellow students. The opening lineup features selected replays of FIFA World Cup matches that kick off outside the cafeteria\u2019s regular opening hours. The offering will continue to expand over time, with more sports and formats planned to gradually transform the cafeteria into a lively meeting place with the feel of a sports bar.<br><br>At a university where movement, achievement and a vibrant sports culture are part of its identity, this concept really resonates with its audience and creates a place where students can share their passion for sport.<br><br>More information about our <a href=\"https:\/\/www.hochschulwerbung.de\/en\/best-cases-2\/best-case-koelner-studierendenwerk\/\">partnership with Cologne Student Services<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news.jpg\" alt=\"Sporting content makes university advertising in the cafeteria an eye-catcher\" class=\"wp-image-11382\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news-300x169.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news-1440x810.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news-768x432.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news-50x28.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/SpoHo-Koelner-Studierendenwerk-DOOH-3_dhw-news-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/the-cafeteria-becomes-a-sports-bar\/\"><span>Just in time for the FIFA World Cup, we teamed up with Cologne Student Services to create a special offering for sports-loving students at the German Sport University Cologne.<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":11242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92,19],"tags":[],"class_list":["post-11374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - 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