{"id":11675,"date":"2025-01-20T14:20:00","date_gmt":"2025-01-20T13:20:00","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11675"},"modified":"2026-11-09T09:48:08","modified_gmt":"2026-11-09T08:48:08","slug":"what-is-student-marketing","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/what-is-student-marketing\/","title":{"rendered":"What is student marketing?"},"content":{"rendered":"\n

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What is student marketing?<\/h2>\n\n\n\n

We briefly explain what student marketing means and provide information on its definition, measures, and how it differs from university marketing.
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back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Student marketing explained!<\/h2>\n\n\n\n

Definition, measures, and how it differs from university marketing.
Student marketing, also known as marketing to students, encompasses all marketing activities through which companies specifically target students. These include product advertising, employer branding, and recruiting campaigns that reach students on campus, in digital learning environments, and in their everyday student lives. In Germany, this target group comprises around 2.86 million students at more than 260 university locations<\/a>.*<\/p>\n\n\n\n



Would you like to learn more about your options? Feel free to get in touch!<\/a><\/p>\n\n\n\n

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Source: * Federal Statistical Office, winter semester 2024\/25<\/p>\n<\/div>\n\n\n\n

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Student marketing and university marketing: What\u2019s the difference?<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n
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The terms student marketing and university marketing are often used interchangeably, but they focus on different things:<\/p>\n\n\n\n