{"id":11790,"date":"2026-07-30T13:04:03","date_gmt":"2026-07-30T11:04:03","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11790"},"modified":"2026-11-09T09:48:08","modified_gmt":"2026-11-09T08:48:08","slug":"the-impact-of-campus-advertising","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/the-impact-of-campus-advertising\/","title":{"rendered":"The impact of campus advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember1141\"><\/p>\n\n<div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 id=\"h-werbung-auf-dem-campus-wirkt-7-von-10-studierenden-handeln\" class=\"wp-block-heading mt-0\">Advertising on campus works: 7 in 10 students take action<\/h2>\n\n\n\n<p class=\"mt-0 wp-block-paragraph\">Students are everywhere: at the town festival, in caf\u00e9s, in the park, online. But there is no place where you can reach this target group with as little wastage as at a university. That is exactly what makes <a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/\">advertising on campus<\/a> one of the most effective ways to reach young adults between the ages of 18 and 29. Our latest <a href=\"https:\/\/www.hochschulwerbung.de\/medien\/marktforschung\/\">market research<\/a>, the 2026 Student Barometer, provides concrete figures on the impact of campus advertising.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campuswerbung-Hochschulmarketing-Umfrage-Studierendenbarometer-Hochschulwerbung.webp\" alt=\"Interviewer conducting a survey on campus\" class=\"wp-image-12215\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campuswerbung-Hochschulmarketing-Umfrage-Studierendenbarometer-Hochschulwerbung.webp 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campuswerbung-Hochschulmarketing-Umfrage-Studierendenbarometer-Hochschulwerbung-300x169.webp 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campuswerbung-Hochschulmarketing-Umfrage-Studierendenbarometer-Hochschulwerbung-768x432.webp 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campuswerbung-Hochschulmarketing-Umfrage-Studierendenbarometer-Hochschulwerbung-50x28.webp 50w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 id=\"h-wie-wirkt-campus-werbung\" class=\"wp-block-heading\">How effective is campus advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\">We were interested in this question too, so we asked the young target group directly at university! The result: advertising on campus not only reaches students, it also prompts them to take action. These are the key findings of our latest survey on the impact of <a href=\"https:\/\/www.hochschulwerbung.de\/en\/higher-education-marketing-in-germany\/\">higher education marketing<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>82.7% of students actively notice advertising on campus. The campus is an environment without ad blockers and without the option to skip.<br><\/li>\n\n\n\n<li>72.1%\u2014that is, 7 in 10 students\u2014have already taken action as a result of campus advertising: searched on Google, visited a website, taken part in an activity or made a purchase.<br><\/li>\n\n\n\n<li>For 56.7%, advertising on campus is at least as impactful as online or social media advertising.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Source: 2026 Student Barometer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"630\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543.jpg\" alt=\"A group of students sitting on a lawn in front of the university and talking\" class=\"wp-image-3848\" style=\"aspect-ratio:1.4999827163054376\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543.jpg 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543-300x118.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543-1440x567.jpg 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543-768x302.jpg 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543-50x20.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/09\/Werbung-auf-dem-Campus-Zielgruppe-4-e1771252948543-1536x605.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h3 id=\"h-alle-ergebnisse-der-umfrage\" class=\"wp-block-heading\">All survey results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember1141\">Interested in the results of the Student Barometer? We\u2019d be happy to present the detailed findings of the 2026 Student Barometer and show you how best to reach the student target group. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:&#47;&#x2f;&#98;&#x6f;&#111;&#x6b;i&#x6e;g&#115;&#x2e;&#99;&#x6c;&#111;&#x75;d&#x2e;m&#105;&#x63;&#114;&#x6f;&#115;&#x6f;&#102;&#x74;\/&#x62;o&#111;&#x6b;&#47;&#x4b;&#97;&#x6c;e&#x6e;d&#101;&#x72;&#68;&#x65;&#117;&#x74;&#115;&#x63;h&#x65;H&#111;&#x63;&#104;&#x73;&#99;&#x68;u&#x6c;w&#101;&#x72;&#98;&#x75;&#110;&#x67;&#64;&#x68;o&#x63;h&#115;&#x63;&#104;&#x75;&#108;&#x77;e&#x72;b&#117;&#x6e;&#103;&#x2e;&#100;&#x65;\" target=\"_blank\" rel=\"noreferrer noopener\">Book a consultation<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 id=\"h-uber-die-studie-zielgruppe-und-methodik\" class=\"wp-block-heading\">About the study: target group and methodology<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><strong>Subject of the study:<\/strong><br>The 2026 Student Barometer surveyed students about their consumer behavior, media use and campus life\u2014including their financial situation, planned purchases and provider switches, the influence of student discounts, and the awareness and impact of advertising on campus.<br><br><strong>Population: <\/strong><br>All students enrolled at the ten participating universities in the summer semester of 2026.<br><br><strong>Sample: <\/strong><br>n = 555 students. Composition: 55.9% female, 41.6% male, 1.6% diverse, 0.9% not specified; average age 22.4 years (median 22); mostly in the early years of their studies (58.9% up to the 4th semester).<br><br><strong>Method: <\/strong><br>Quota sampling with quotas for the number of participants to be achieved at each location (not a random sample).<br><br><strong>Survey procedure: <\/strong><br>Standardized online survey. Interviewers invited students on campus to participate; respondents completed the questionnaire themselves on their own mobile devices using a QR code. Responses were checked for completeness and accuracy.<br><br><strong>Survey period:<\/strong><br>June 2026.<br><br><strong>Survey locations: <\/strong><br>Ten large universities distributed across the North, South, East, West and Central regions of Germany: Aachen (RWTH), Berlin (TU), Bonn, Dresden (TU), Frankfurt am Main, Hamburg, Cologne, Leipzig, Munich and T\u00fcbingen.<br><br><strong>Interpretation: <\/strong><br>The survey covers students at ten university locations. Since quota sampling was used rather than random sampling, and no universities of applied sciences (HAW) were included in the sample, the results should not be considered representative of all students in Germany<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:97px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"h-\" style=\"font-size:32px\">\u00bbThe fact that 7 in 10 students have already taken action as a result of advertising on campus shows that campus is not a sideshow in the media mix, but one of the most effective touchpoints for young target groups. <br>Being present here means not only being noticed, but actually motivating people to take action.\u00ab<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Areti-Karathanasi-300x200.jpg\" alt=\"Photo of Areti Karathanasi\" class=\"wp-image-3438\" style=\"aspect-ratio:1;object-fit:cover;width:153px;height:auto\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Areti-Karathanasi-300x200.jpg 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Areti-Karathanasi-50x33.jpg 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2025\/07\/Areti-Karathanasi.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Areti Karathanasi, \ufffd<br>Managing Director<br>Deutsche Hochschulwerbung<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-3\" id=\"h-alle-moglichkeiten-im-hochschulmarketing-entdecken\"><br>Discover all the possibilities in higher education marketing!<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image size-large rounded caption-to-button\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-1440x810.webp\" alt=\"Outdoor advertising at universities reaches the target group in their everyday student life\" class=\"wp-image-11772\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-1440x810.webp 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-300x169.webp 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-768x432.webp 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-50x28.webp 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-1600x900.webp 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header-1536x864.webp 1536w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Campusmarketing-Hochschulwerbung-Vodafone-CLP-Heinrich-Heine-Uni-Duesseldorf-Startseite-Header.webp 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><figcaption class=\"wp-element-caption\">Advertising media on campus<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 id=\"h-ihre-fragen-zur-wirkung-von-campus-werbung-unsere-antworten\" class=\"wp-block-heading\">Your questions about the impact of campus advertising\u2014our answers.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><section class=\"faq-listing collapsible collapsible-first-open-on-load collapsible-exclusive\"><div class=\"wrapper\"><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"was-ist-das-studierendenbarometer\">Was ist das Studierendenbarometer?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Das Studierendenbarometer ist eine von der Deutsche Hochschulwerbung konzipierte, durchgef\u00fchrte und ausgewertete Befragung von Studierenden zu Konsumverhalten, Mediennutzung und Campus-Leben. Es liefert fundierte Zielgruppen-Insights f\u00fcr Hochschulmarketing und Employer Branding.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wie-kann-ich-die-vollstaendigen-ergebnisse-erhalten\">Wie kann ich die vollst\u00e4ndigen Ergebnisse erhalten?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Den ausf\u00fchrlichen Ergebnisbericht des Studierendenbarometers 2026 und der Umfragen in den Jahren davor stellen wir Ihnen auf Anfrage zur Verf\u00fcgung. Nehmen Sie einfach<a href=\"\/kontakt\/\"> Kontakt zu uns<\/a> auf. Wir melden uns mit den f\u00fcr Ihre Kategorie und Zielgruppe relevanten Details.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wie-schneidet-campus-werbung-im-vergleich-zu-online-und-social-media-werbung-ab\">Wie schneidet Campus-Werbung im Vergleich zu Online- und Social-Media-Werbung ab?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>F\u00fcr 56,7 % der befragten Studierenden wirkt Werbung auf dem Campus mindestens genauso stark wie Online- oder Social-Media-Werbung. Als physischer, nicht \u00fcberspringbarer Touchpoint erg\u00e4nzt sie den digitalen Marketing-Mix besonders wirkungsvoll.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wie-viele-studierende-nehmen-werbung-auf-dem-campus-wahr\">Wie viele Studierende nehmen Werbung auf dem Campus wahr?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Laut Studierendenbarometer 2026 nehmen 82,7 % der befragten Studierenden Werbung auf dem Campus aktiv wahr. Der Campus ist ein Umfeld ohne Ad-Blocker, in dem Werbebotschaften nicht weggeklickt oder \u00fcbersprungen werden k\u00f6nnen.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><article class=\"faq-item\"><h4 class=\"faq-question\" id=\"wirkt-campus-werbung-wirklich-oder-wird-sie-nur-gesehen\">Wirkt Campus-Werbung wirklich oder wird sie nur gesehen?<\/h4><div class=\"faq-answer\"><!-- wp:paragraph -->\n<p>Sie wirkt: 72,1 % der befragten Studierenden \u2013 also 7 von 10 \u2013 haben aufgrund von Werbung auf dem Campus bereits konkret gehandelt, etwa eine Website besucht, gegoogelt, an einer Aktion teilgenommen oder gekauft.<\/p>\n<!-- \/wp:paragraph --><\/div><\/article><\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Was ist das Studierendenbarometer?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Das Studierendenbarometer ist eine von der Deutsche Hochschulwerbung konzipierte, durchgef\u00fchrte und ausgewertete Befragung von Studierenden zu Konsumverhalten, Mediennutzung und Campus-Leben. 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Find even more results in our latest survey, the 2026 Student Barometer.<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":11793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-11790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The impact of campus advertising: 7 in 10 students take action<\/title>\n<meta name=\"description\" content=\"How effective is campus advertising really? The 2026 Student Barometer shows: 82.7% notice it, 72.1% take action as a result. 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