{"id":11898,"date":"2026-08-07T11:20:52","date_gmt":"2026-08-07T09:20:52","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11898"},"modified":"2026-11-09T09:48:05","modified_gmt":"2026-11-09T08:48:05","slug":"target-group-aged-14-29","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/target-group-aged-14-29\/","title":{"rendered":"Target group aged 14\u201329"},"content":{"rendered":"\n

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Target group aged 14\u201329:
Reach school students, university students and young professionals without wastage<\/h2>\n\n\n\n

Anyone looking to reach young people today will increasingly encounter one term in briefs and media plans: the 14\u201329 target group. It describes the stage of life from the later school years to the start of a career\u2014and thus precisely the years in which brand preferences, consumer behavior and first career decisions take shape. For companies, this is one of the most valuable target groups of all. Yet it is also demanding: it is anything but homogeneous, and traditional media usually reach it only with considerable wastage. This article explains who makes up the 14\u201329 target group, how communication changes across its different stages of life\u2014and why campus media<\/a> and school advertising connect with them much more precisely than traditional mass media.<\/p>\n<\/div>\n\n\n\n

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back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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What does the 14\u201329 target group include?<\/h2>\n\n\n\n

The 14\u201329 target group brings together three different stages of life:<\/p>\n\n\n\n