{"id":11999,"date":"2026-09-04T12:09:09","date_gmt":"2026-09-04T10:09:09","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=11999"},"modified":"2026-11-09T09:48:03","modified_gmt":"2026-11-09T08:48:03","slug":"partner-of-the-rheinstars","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/","title":{"rendered":"Partner of the RheinStars"},"content":{"rendered":"\n
\n
\n
\n
\n

New university marketing partner of the RheinStars K\u00f6ln<\/h2>\n\n\n\n

As experts in university marketing, we bring the RheinStars K\u00f6ln directly to the universities in the Cathedral City, one of Germany\u2019s largest university hubs<\/a>.<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n

back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n
\"Deutsche
<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n

Basketball thrives on speed, closeness to the audience and a sense of community that you can feel immediately in the stands. That is exactly what makes the sport so appealing to students: short games, a packed arena, emotions you can touch\u2014an experience that\u2019s ideal to share with friends or fellow students. <\/p>\n\n\n\n

As a long-established club with a rich history of German championships and DBB Cup victories, as well as a strong youth development program, the RheinStars K\u00f6ln<\/a> are a great fit for the young target audience<\/a> at Cologne\u2019s universities. With around 120,500 students at 22 universities, Cologne is one of Germany\u2019s top three university hubs\u2014only Berlin and Munich are larger. This means students make up almost 10% of Cologne\u2019s total population.<\/p>\n\n\n\n

As the exclusive marketing partner of the K\u00f6lner Studierendenwerk<\/a>, we reach this target audience directly in canteens and cafeterias across the city, which welcome more than ten thousand visitors every day. Combined with our DOOH presence on campus <\/a>, this creates visibility for the RheinStars K\u00f6ln in the canteen queue or on the way to the coffee bar.<\/p>\n\n\n\n


Especially for first-year students who are new to Cologne, offers like these are more than just advertising<\/a>: they provide a sense of direction. Last year alone, more than 18,500 first-year students chose Cologne as their new home\u2014and anyone who has just moved to an unfamiliar city is looking for ways to make connections quickly. A home game of the RheinStars K\u00f6ln at Motorworld K\u00f6ln<\/a> is ideal for this: as a spectator, you can experience a sense of community without having to take part yourself; those who want to get more involved can even join the RheinStars\u2019 volunteer programs and get a behind-the-scenes look at professional sports. Both watching and taking part help people find their feet in a new city more quickly and build a sense of community that extends beyond the lecture hall.<\/p>\n\n\n\n


We look forward to working with the RheinStars K\u00f6ln, to joint activities around home games at Motorworld K\u00f6ln, and to continuing to grow enthusiasm for basketball on campus.<\/p>\n<\/div>\n\n\n\n

\n

<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\"University<\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n

\u201cAs the exclusive marketing partner of K\u00f6lner Studierendenwerk, our screens and displays are placed exactly where students already spend time every day: in canteens and coffee bars across the city, visited by thousands of people every day. That\u2019s exactly where we\u2019re now making the RheinStars K\u00f6ln visible and establishing them as a natural part of everyday campus life.\u201d<\/p>\n\n\n

\n
\"Photo<\/figure>\n<\/div>\n\n\n

Ioannis Voudouris, \ufffd
Management
Deutsche Hochschulwerbung<\/p>\n<\/div>\n\n\n\n

\n

<\/p>\n<\/div>\n\n\n\n

\n

\u201cWe want to make basketball an experience where young people spend their everyday lives. Universities are an incredibly exciting setting for this: for students who are new to Cologne in particular, sports offer a great way to make connections quickly. That\u2019s why we\u2019re delighted to work with our partner Deutsche Hochschulwerbung to strengthen the RheinStars\u2019 presence at universities and create new opportunities to connect with students. Basketball brings people together, and we want to make that experience available beyond the arena, too.\u201d<\/p>\n\n\n

\n
\"Photo<\/figure>\n<\/div>\n\n\n

Tibor Taras, \ufffd
Managing Director, Finance & Organization
RheinStars K\u00f6ln<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div><\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We are the new university marketing partner of the RheinStars K\u00f6ln.
\nAs experts in university marketing, we bring the RheinStars K\u00f6ln directly to the universities in the Cathedral City, one of Germany\u2019s largest university hubs.<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":12010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-11999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nPartner of the RheinStars<\/title>\n<meta name=\"description\" content=\"We are proud partners of the RheinStars K\u00f6ln for university marketing in Cologne! Find out more about our new partnership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partner of the RheinStars\" \/>\n<meta property=\"og:description\" content=\"We are proud partners of the RheinStars K\u00f6ln for university marketing in Cologne! Find out more about our new partnership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/\" \/>\n<meta property=\"og:site_name\" content=\"Deutsche Hochschulwerbung\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campuswerbung\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-04T10:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-09T08:48:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrian Weiss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian Weiss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/\"},\"author\":{\"name\":\"Adrian Weiss\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#\\\/schema\\\/person\\\/8519a7c0f7b59cae036d6bae38f72741\"},\"headline\":\"Partner of the RheinStars\",\"datePublished\":\"2026-09-04T10:09:09+00:00\",\"dateModified\":\"2026-11-09T08:48:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/wp-content\\\/uploads\\\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/\",\"url\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/\",\"name\":\"Partner of the RheinStars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/wp-content\\\/uploads\\\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg\",\"datePublished\":\"2026-09-04T10:09:09+00:00\",\"dateModified\":\"2026-11-09T08:48:03+00:00\",\"description\":\"We are proud partners of the RheinStars K\u00f6ln for university marketing in Cologne! Find out more about our new partnership.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/wp-content\\\/uploads\\\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/wp-content\\\/uploads\\\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/partner-of-the-rheinstars\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Partner of the RheinStars\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/\",\"name\":\"hochschulwerbung.de\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#organization\",\"name\":\"Deutsche Hochschulwerbung und -vertriebs GmbH\",\"url\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/deutsche-hochschulwerbung-logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/deutsche-hochschulwerbung-logo_blue.png\",\"width\":307,\"height\":51,\"caption\":\"Deutsche Hochschulwerbung und -vertriebs GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/campuswerbung\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/deutsche-hochschulwerbung\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/#\\\/schema\\\/person\\\/8519a7c0f7b59cae036d6bae38f72741\",\"name\":\"Adrian Weiss\",\"url\":\"https:\\\/\\\/www.hochschulwerbung.de\\\/en\\\/author\\\/adrianweiss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Partner of the RheinStars","description":"We are proud partners of the RheinStars K\u00f6ln for university marketing in Cologne! Find out more about our new partnership.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/","og_locale":"en_US","og_type":"article","og_title":"Partner of the RheinStars","og_description":"We are proud partners of the RheinStars K\u00f6ln for university marketing in Cologne! Find out more about our new partnership.","og_url":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/","og_site_name":"Deutsche Hochschulwerbung","article_publisher":"https:\/\/www.facebook.com\/campuswerbung\/","article_published_time":"2026-09-04T10:09:09+00:00","article_modified_time":"2026-11-09T08:48:03+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg","type":"image\/jpeg"}],"author":"Adrian Weiss","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adrian Weiss","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#article","isPartOf":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/"},"author":{"name":"Adrian Weiss","@id":"https:\/\/www.hochschulwerbung.de\/en\/#\/schema\/person\/8519a7c0f7b59cae036d6bae38f72741"},"headline":"Partner of the RheinStars","datePublished":"2026-09-04T10:09:09+00:00","dateModified":"2026-11-09T08:48:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/"},"wordCount":554,"publisher":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/#organization"},"image":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/","url":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/","name":"Partner of the RheinStars","isPartOf":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#primaryimage"},"image":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg","datePublished":"2026-09-04T10:09:09+00:00","dateModified":"2026-11-09T08:48:03+00:00","description":"We are proud partners of the RheinStars K\u00f6ln for university marketing in Cologne! Find out more about our new partnership.","breadcrumb":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#primaryimage","url":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg","contentUrl":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/Kooperation-RheinStars-Hochschulmarketing-Koeln-1.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/www.hochschulwerbung.de\/en\/partner-of-the-rheinstars\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hochschulwerbung.de\/en\/"},{"@type":"ListItem","position":2,"name":"Partner of the RheinStars"}]},{"@type":"WebSite","@id":"https:\/\/www.hochschulwerbung.de\/en\/#website","url":"https:\/\/www.hochschulwerbung.de\/en\/","name":"hochschulwerbung.de","description":"","publisher":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hochschulwerbung.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hochschulwerbung.de\/en\/#organization","name":"Deutsche Hochschulwerbung und -vertriebs GmbH","url":"https:\/\/www.hochschulwerbung.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hochschulwerbung.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/02\/deutsche-hochschulwerbung-logo_blue.png","contentUrl":"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/2026\/02\/deutsche-hochschulwerbung-logo_blue.png","width":307,"height":51,"caption":"Deutsche Hochschulwerbung und -vertriebs GmbH"},"image":{"@id":"https:\/\/www.hochschulwerbung.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/campuswerbung\/","https:\/\/www.linkedin.com\/company\/deutsche-hochschulwerbung"]},{"@type":"Person","@id":"https:\/\/www.hochschulwerbung.de\/en\/#\/schema\/person\/8519a7c0f7b59cae036d6bae38f72741","name":"Adrian Weiss","url":"https:\/\/www.hochschulwerbung.de\/en\/author\/adrianweiss\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/posts\/11999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/comments?post=11999"}],"version-history":[{"count":3,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/posts\/11999\/revisions"}],"predecessor-version":[{"id":13121,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/posts\/11999\/revisions\/13121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/media\/12010"}],"wp:attachment":[{"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/media?parent=11999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/categories?post=11999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hochschulwerbung.de\/en\/wp-json\/wp\/v2\/tags?post=11999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}