{"id":12166,"date":"2026-09-17T09:00:00","date_gmt":"2026-09-17T07:00:00","guid":{"rendered":"https:\/\/www.hochschulwerbung.de\/?p=12166"},"modified":"2026-11-09T09:48:07","modified_gmt":"2026-11-09T08:48:07","slug":"25-years-of-fam","status":"publish","type":"post","link":"https:\/\/www.hochschulwerbung.de\/en\/25-years-of-fam\/","title":{"rendered":"25 Years of FAM"},"content":{"rendered":"\n<div class=\"wp-block-na-mdc-layout-grid-grid alignfull na-mdc-layout-grid mdc-layout-grid bg-dark-blue\" style=\"min-height:0;max-width:;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone mdc-layout-grid__cell--align-top\" style=\"padding:0;min-height:0;justify-content:auto;background-color:#020530;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-10-desktop mdc-layout-grid__cell--span-6-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<h2 id=\"h-der-fachverband-ambient-media-feiert-25-geburtstag\" class=\"wp-block-heading mt-0\">The Fachverband Ambient Media is celebrating its 25th anniversary!<\/h2>\n\n\n\n<p class=\"mt-0 wp-block-paragraph\">25 years of ambient media = 25 years of advertising right in the middle of everyday life. And our <a href=\"https:\/\/www.hochschulwerbung.de\/en\/media\/\" data-type=\"link\" data-id=\"\/medien\/\">campus media<\/a> reach students at university and in the cafeteria.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-2-desktop mdc-layout-grid__cell--span-2-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.hochschulwerbung.de\/en\/insights-2\/\" data-type=\"page\" data-id=\"6822\">back to overview<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid position-relative force-light-menu-icon  py-0 vh-100\" style=\"min-height:0;max-width:none;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-phone vh-100\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<figure class=\"wp-block-image alignfull size-full vh-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header.webp\" alt=\"The Fachverband Ambient Media is celebrating its 25th anniversary, and Deutsche Hochschulwerbung is celebrating with it\" class=\"wp-image-12168\" title=\"\" srcset=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header.webp 1600w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header-300x169.webp 300w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header-1440x810.webp 1440w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header-768x432.webp 768w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header-50x28.webp 50w, https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/25-Jahre-FAM-Header-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid na-mdc-layout-grid mdc-layout-grid\" style=\"min-height:0;max-width:1392px;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\"><div class=\"mdc-layout-grid__inner\">\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-5-desktop mdc-layout-grid__cell--span-5-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" id=\"ember1141\">Ambient media reaches people exactly where life happens: while studying, working, shopping, exercising or enjoying their free time. For a quarter of a century, this medium has stood for a simple but effective idea: advertising has the greatest impact not through reach alone, but through the right place, the right moment and the right proximity to the target audience.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" id=\"ember1141\">As a member of the Fachverband Ambient Media e.V. (FAM), we are part of a network that has been developing this idea for 25 years. Together with the other member companies, we are committed to consistent quality standards and showcase the diversity of this advertising medium to brands and agencies.<br><\/p>\n\n\n\n<h2 id=\"h-unser-touchpoint-der-campus\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-4\">Our touchpoint: the campus.<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">In Germany, 2.86 million students are enrolled at 422 universities. As an <a href=\"https:\/\/www.hochschulwerbung.de\/en\/kompetenzen\/\" data-type=\"link\" data-id=\"\/kompetenzen\/\">expert in university marketing<\/a>, we connect with this exciting target group where their daily lives actually unfold: on the way to their next lecture, during lunch in the cafeteria, while studying at home or relaxing in their free time. Here, there is little wastage and no advertising breaks, just a genuine presence in real moments. The <a href=\"https:\/\/www.hochschulwerbung.de\/en\/target-group-aged-14-29\/\">student target group<\/a> is well educated, open to new things and at a stage of life when consumer habits and brand preferences are still taking shape. Many have their own income and a strong willingness to buy. They are relevant target customers for products and brands, as well as future skilled professionals and emerging talent for companies looking to attract tomorrow\u2019s best people today.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Our video shows a small glimpse of how diverse ambient media can be. And that is just one of many touchpoints within FAM.<br><br>Find out more about ambient media, the association and its members:<br><a href=\"https:\/\/www.fachverband-ambientmedia.de\">www.fachverband-ambientmedia.de<\/a><br><br>Here\u2019s to the next 25 years of ambient media!<br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-1-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-phone d-none d-desktop-block\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-na-mdc-layout-grid-grid-cell mdc-layout-grid__cell mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-3-tablet mdc-layout-grid__cell--span-4-phone\" style=\"padding:0;min-height:0;justify-content:auto;background-color:transparent;background-image:none;background-size:cover;background-repeat:no-repeat;background-position:center;background-attachment:scroll\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls=\"\" muted=\"\" src=\"https:\/\/www.hochschulwerbung.de\/wp-content\/uploads\/DHW-1-720p.mp4\"><\/video><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.hochschulwerbung.de\/en\/25-years-of-fam\/\"><span>For 25 years, the Fachverband Ambient Media has been all about ambient media, and as a member, we help shape the industry.<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":12169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>25 Years of FAM - Deutsche Hochschulwerbung<\/title>\n<meta name=\"description\" content=\"FAM is celebrating its anniversary! 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