Aachen: Learn for Life!

Reach top talent in Aachen at the right moment: during the exam period.

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With over 68,000 students at four universities, Aachen is one of Germany’s most important university locations. But especially during the intense phase of the semester, even the large universities RWTH Aachen University and FH Aachen University of Applied Sciences reach their capacity limits, especially when it comes to study spaces.

Our partner bluebird found a smart solution for this: The vacant Horten department store in the heart of Aachen’s city center was quickly repurposed into a consumption-free pop-up learning space and offers students a much-needed place for focused work and exchange.

The concept proved convincing: As early as the first month, 3,200 students took advantage of the offer! Particularly strongly represented were the disciplines of natural sciences (29.8%), engineering sciences (26.3%), and electrical engineering & IT (24.6%) – an ideal environment for companies that want to position themselves as attractive employers for a highly qualified target group.

How this can be achieved was demonstrated by the Bundesamt für Verfassungsschutz (BfV) with an eye-catching premium wall directly at the entrance.