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Rethink mobility with FERCHAU.
At the start of the 2025 summer semester, it became clear at more than 90 universities across Germany just how exciting the future of mobility can be. The campaign was specifically aimed at young talents with a technical background who are eager to break new ground and help shape the mobility of tomorrow. With an attention-grabbing mix of poster motifs and digital out-of-home formats (DOOH) directly on campus, we brought the message to where it has the greatest impact: right into the heart of student life.
At the start of the 2025 summer semester, it became clear at more than 90 universities across Germany just how exciting the future of mobility can be. The campaign was specifically aimed at young talents with a technical background who are eager to break new ground and help shape the mobility of tomorrow. With an attention-grabbing mix of poster motifs and digital out-of-home formats (DOOH) directly on campus, we brought the message to where it has the greatest impact: right into the heart of student life.
At the start of the 2025 summer semester, it became clear at more than 90 universities across Germany just how exciting the future of mobility can be. The campaign was specifically aimed at young talents with a technical background who are eager to break new ground and help shape the mobility of tomorrow. With an attention-grabbing mix of poster motifs and digital out-of-home formats (DOOH) directly on campus, we brought the message to where it has the greatest impact: right into the heart of student life.
- vodafone, partner of Deutsche Hochschulwerbung
- At the start of the 2025 summer semester, it became clear at more than 90 universities across Germany just how exciting the future of mobility can be. The campaign was specifically aimed at young talents with a technical background who are eager to break new ground and help shape the mobility of tomorrow. With an attention-grabbing mix of poster motifs and digital out-of-home formats (DOOH) directly on campus, we brought the message to where it has the greatest impact: right into the heart of student life.
- Target group: Students with a technical background
- Advertising media: posters, DOOH, bicycle advertising, coffee cart
- Focus on visibility directly on campus, but also around the campus
Idea
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- Positive brand perception through direct interaction
- Activation of tech-savvy students
Strategy
- Multichannel approach: poster + DOOH + mobile advertising + live element
- Placement of advertising materials directly in the student environment
- Use of bicycle advertising to expand reach
- Coffee cart as an emotional touchpoint at target universities
Take Aways
- High visibility through targeted campus placement
- Strong brand presence through creative and value-adding measures
- Direct approach to the target group with minimal wasted coverage
- Emotional approach through personal interaction (coffee campaign)
In our search for IT and engineering specialists, we used our campaign to inspire students during their studies to pursue internships, thesis projects, or direct entry into our company.
Deutsche Hochschulwerbung helped us identify the right universities and the best advertising spaces where we could reach our target audience.”
Frank Ferchau,
Managing Director of
Ferchau GmbH
Impressions of the campaign on campus:
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Companies that rely on us.
Whether an international corporation, a regional SME or a dynamic startup: everyone wants to bring the best talent from campus into their team or get them excited about their product or service. It is therefore no surprise that our client portfolio is as diverse as the higher education landscape itself!
