Kölner Studierendenwerk:
We stand together!

Kölner Studierendenwerk:
We stand together!

The dining halls and cafeterias attract thousands of hungry students every day. The sheer number and the long time spent there make the properties of the Kölner Studierendenwerk the perfect place to reach the young target group. But it is often a long way before the advertising poster or the spot can be shown on the screens. This is where we come in as marketers and partners.

With our expertise from 30 years in higher education marketing, we are professionals when it comes to marketing: we know how advertising spaces must be recorded, cataloged, and made accessible to potential advertising partners. The procurement and installation of high-quality large-format advertising media such as the Premiumwall and digital steles and screens are also part of our scope of responsibilities. The implementation and controlling of campaigns and promotions, as well as billing, round off our profile and provide our partner with 100% relief while ensuring secure advertising revenues.

»The Kölner Studierendenwerk has been working with DHW since 2019. We appreciate the active professional advice in marketing our spaces and media, the smooth processes, and the relief in handling many inquiries that reach us on the subject of advertising and marketing.«

The campus, and thus also the canteens and cafeterias, are places of the future! This should also be reflected in the communication solutions. When selecting the advertising media and DOOH screens on site, we rely on dialogue with the partner: Which spaces are particularly suitable for appealing advertising campaigns, and how and what does the Kölner Studierendenwerk itself want to communicate to the students?

In university marketing, in the area of analog advertising media we rely on exclusive and high-quality advertising opportunities; in the digital sector we make use of the advantages of digital totems and screens. The huge premium walls with dimensions from 2.50 x 1.50 m are convincing and, thanks to the permanently installed LED light frame and wrinkle-free tension frames, make the advertising campaign literally shine at selected locations.
The DOOH totems and screens have also become almost indispensable on campus by now. The dynamic mix of entertainment and information enjoys very high acceptance among young target groups and also offers the Studierendenwerk the opportunity to inform students directly about its content such as news, announcements, and events.

A modern Studierendenwerk offers students more than just affordable and tasty food and drinks. It is also the first point of contact for topics such as student housing, financing one’s studies, or childcare, so that studying and family life can be balanced. The Studierendenwerk is also an important contact point for part-time jobs, internships, and starting a career, clearly presenting students with the opportunities available in their own city or region.


At the job board of the Kölner Studierendenwerk .

Strong network in the higher education landscape.

Excerpt from our partnerships:

A modern campus is hardly imaginable without Digital-out-of-Home (DOOH). The screens, pillars, and video walls with their mix of information and entertainment are very popular with students and offer universities and student services many advantages for communicating their own content at the push of a button.


A particular challenge in the installation and mounting of the DOOH screens is always the fire protection requirements. Our latest-generation screens with an integrated smoke detection system and internal extinguishing cartridge with a VdS-certified temperature sensor have a Class A1 fire protection certification, which also enables positioning in escape and rescue routes.

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