DOOH on campus
DOOH on campus!
Moving images for maximum advertising success at the university.
Digital out-of-home on campus brings dynamic content directly to the university and impresses with high visibility, low wastage, and rapid activation. The screens, pillars, and video walls shape high-traffic routes and become the most eye-catching and effective advertising media at entrances, lecture hall access points, in libraries, as well as in canteens and cafeterias.
With their presence in student life on campus, DOOH surfaces combine information, service, and brand messages in a particularly effective way. They reach students exactly where they make decisions, interact, linger, or are simply on their way to the next lecture. The mix of high-quality moving images, location-based placement, and context-relevant content ensures that messages are not only seen, but also noticed and remembered.
DOOH on campus is thus far more than a digital poster: it is a modern communication medium that works close to the target audience, can be used flexibly, and complements the university infrastructure with a vibrant, digital touchpoint. Whether employer branding, product communication, campaign launches, or event notices: DOOH creates attention where young people learn, live, and bring their digital mindset with them.
State of research and reach: convincing figures
DOOH at the university has now become a familiar sight. The tech-savvy target group of students in particular appreciates the dynamic advertising medium and benefits from the infotainment mix. But DOOH also has measurable successes on campus.
- Largest unified higher education DOOH network: With over 850 screens at 125 universities and universities of applied sciences, the Screens network reaches the student target group nationwide at high-traffic locations.
- Affinity & Contacts: According to the Public & Private Screen Study, IDOOH shows that the university touchpoint has the highest affinity value among 14–29-year-olds. At locations with Campus Screens, 20,56 million gross contacts/month are reached and more than 1,16 million students per week (net).
The advantages of DOOH on campus:
- Striking and memorable: Up to 65″, Full HD/4K and animated spots are ideal prerequisites for attention-grabbing moving-image messages. Huge video walls, such as at Uni Bremen with a 4.41 m diagonal, make strong statements.
- Context and content mix: news from the university, infotainment and advertising in 5–6‑minute loops increase relevance and acceptance among students.
- Agile and programmatic: creatives can be changed with a mouse click; pDOOH enables automated delivery via leading SSPs (Hivestack, Broadsign Reach, Vistar Media, SSP1). The content can be targeted according to criteria such as location, time, and weather.
- Scalable and measurable: Impression multipliers and reach via IDOOH Public & Private Screens are a reliable basis for valid performance metrics.
»DOOH at the university offers advertising companies many advantages for addressing students in a targeted manner. A major plus is the agility with which advertising messages can be integrated and swapped out.«
Ioannis Voudouris,
Management
Deutsche Hochschulwerbung
Discover DOOH from the campus now!
Impressions of DOOH on campus:
