Partnership with Kölner Haien

As part of our cooperation, we are the university marketing partner of the Kölner Haie!

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This year, too, we are once again a proud partner for the university marketing of the Kölner Haie and bring the fascination of ice hockey directly to the campus in Cologne.

The Kölner Haie are far more than a sports club – they are a piece of Cologne identity. For decades, they have shaped the city’s sporting landscape and, as a true traditional club, are firmly rooted in Cologne. Their history, their successes, and their passion make them an indispensable part of cultural and sporting life in the cathedral city.

Ice hockey itself is one of the most exciting spectator sports of all: fast, dynamic, and full of emotion. The atmosphere in the LANXESS arena is unique – here you can feel the energy, the enthusiasm, and the team spirit that connects fans and players alike. It’s no coincidence that the Kölner Haie are among the ice hockey teams with the highest average attendance in Europe. The presence on campus also helps students experience the fascination of this sport early on and become part of the large Haie community.

Our logo on the boards at the LANXESS arena is far more than just an advertising space for us: it symbolically represents our commitment and support for sport in the region – as an ideal platform for integration and participation.

Anyone who, as a first-year student, has ever started a new chapter in a big, unfamiliar city knows how important sport can be for orientation, community, and “settling in.”
We wish the Haie a successful season and look forward to many exciting games and unforgettable moments – on and off the ice!