Recruiting on a grand scale:
HDI causes a stir on campus.
At the start of the 2024/25 winter semester, HDI demonstrated how modern recruiting for students really works: right where the target group lives, learns, and moves. The campaign was present at more than 50 universities across Germany and was specifically aimed at students in STEM subjects as well as business and economics—exactly the talents HDI wants to attract for the future. For four weeks, the campaign was impossible to miss across Germany’s university landscape.
HDI goes Campus: Recruiting that stands out!
Key Facts
- Key Facts
- Presence at over 50 universities throughout Germany
- Presence at over 50 universities throughout Germany
- Presence at over 50 universities throughout Germany
Presence at over 50 universities throughout Germany
- Presence directly on campus
- Visibility through large-format analog and digital advertising media
- Combination of a modern approach and proven communication channels
- Focus on relevance and proximity to the target audience
Ziele
- Increase awareness of HDI as an employer brand
- Spark interest in career opportunities at HDI
- Targeted outreach to STEM and business and economics students
- Building a positive brand perception through presence and recognition
Strategy
- Multichannel approach: combination of analog (billboards, posters) and digital (DOOH) advertising media
- Placement: Central locations on campus such as cafeterias, entrances, campus axes
- Supplement through classic channels: notices on bulletin boards and info boards
- Focus on reach and repetition: Four-week duration for sustained visibility
Take Aways
- Strong visibility through targeted placement at over 50 universities
- Effective combination of digital and analog communication
- Direct address of the relevant target group with high relevance
- Example of modern, local recruiting with a clear focus on the talents of tomorrow
»With Deutsche Hochschulwerbung
we were able to reach our target groups efficiently at over 50
university locations
– a challenge in which it’s easy
to lose track. All the more important
was having such an experienced and reliable
partner by our side. The transparent and competent advice contributed significantly to successfully implementing our campaign.«
Fabia Siedler,
HDI AG
Impressions of the campaign on campus:
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Companies that rely on us.
Whether an international corporation, an SME from the region, or a dynamic startup: everyone wants to bring the best talents from campus into their team or inspire them for their product or service. It is therefore no surprise that our client portfolio is as diverse as the higher education landscape itself!
