Higher education marketing gamescom lan
Higher education marketing partner of gamescom lan
We’re bringing gamescom LAN to our DOOH screens on campus and into the line of sight of millions of students!
We’re delighted to once again be the higher education marketing partner of gamescom lan this year, one of Germany’s largest community gaming events. From March 20 to 22, 2026, more than 3,000 gamers, creators and esports fans will come together at Koelnmesse for three days of nonstop gaming, networking and celebrating gaming culture.
gamescom lan embodies what gaming has been about for decades: playing together, sharing experiences and celebrating together. As part of our partnership, we’re bringing this very spirit directly to universities—where a generation that grew up with gaming is out and about, and gaming has always been part of everyday life.
Gaming belongs on campus—and on our campus screens
Gaming together is no longer a niche interest; it’s an integral part of student life. Whether it’s LAN nights in student residences, online duels or esports activities, gaming is as much a part of students’ everyday lives as coffee in the cafeteria. That’s why our collaboration with gamescom lan is such a perfect fit: we’re bringing the culture of gaming together to our DOOH screens and digital totems in a highly visible, attention-grabbing way, right into the environment where gaming feels at home.
