University marketing
in Germany.
Reach talent at universities in a targeted way.
The German higher education landscape is not only large, but also very heterogeneous. This makes planning targeted campus advertising a challenge for many companies. Each of the more than 260 university locations comes with its own structures, target groups, and communication channels. Successful advertising campaigns at universities must work everywhere: both at long-established universities in metropolitan areas and at specialized universities of applied sciences in smaller cities.
In addition to the universities themselves, student services organizations with hundreds of dining halls, cafeterias, and dormitories, as well as student catering and digital platforms, offer numerous touchpoints for your campaign. The options for reaching the student target group are diverse and range from poster advertising on campus to promotional activities and digital university advertising.
Students in Germany
At no other touchpoint do companies reach as many students as at university. However, university marketing is not a standard product: what is successful in Munich or Berlin can lead to completely different results in Dresden or Kiel. With a total of 422 universities in 267 cities, you should therefore definitely gain a more detailed overview of the target group in order to be sure to achieve your campaign goals on and off campus.
Sources: Stat. Bundesamt (WS 2024/25) • Sozialerhebung 22 (2023)
»A successful campaign on campus not only keeps the target group in mind, but also the special circumstances at the target university. After more than 30 years, we know the campus like the back of our hand and know what makes a campaign a success.«
Adrian Weiß,
Corporate Communications
Deutsche Hochschulwerbung
Spot on: Higher education institutions in Germany!
Don’t lose track: Our analysis of the most important university locations in Germany supports you in the precise planning of your next university marketing and campus advertising campaign – directly on campus and in the relevant surrounding areas. This way you reach students without wasted coverage and make use of the best advertising opportunities at universities.
Start planning with our media data.
Comprehensive knowledge is the ideal basis for well-founded decisions. Our media data provide you with a good overview of what motivates the target group and which media are best suited to reach them.
Comprehensive knowledge is the ideal basis for well-founded decisions. Our media data provide you with a good overview of what motivates the target group and which media are best suited to reach them.
423 universities with infinitely many possibilities for reaching target groups – that leaves many open questions! In our FAQs you will find the most important information in a compact and easy-to-understand way – or contact us directly.
Was ist das Fachgebiet mit den meisten immatrikulierten Studierenden?
Das beliebteste Studienfach ist Betriebswirtschaftslehre (BWL) mit rund 230.000 Studierenden. Danach folgen Informatik, Rechtswissenschaften und Psychologie.
Was ist der Unterschied zwischen Universität und Fachhochschule?
Universitäten sind stark forschungsorientiert und bieten Promotionsmöglichkeiten. Fachhochschulen (HAW) sind praxisorientiert, mit verpflichtenden Praxissemestern und enger Kooperation mit Unternehmen. Beide vergeben Bachelor- und Masterabschlüsse, aber die Ausrichtung unterscheidet sich: Theorie vs. Praxis.
Wie ist die Hochschullandschaft in Deutschland aufgebaut?
Die deutsche Hochschullandschaft ist sehr vielfältig. Es gibt aktuell 423 Hochschulen, darunter Universitäten, Fachhochschulen (HAW), Kunst- und Musikhochschulen sowie Verwaltungs- und Theologische Hochschulen. Die Studierendenwerke an den einzelnen Hochschulstandorten übernehmen soziale Aufgaben wie Wohnheime, Mensen und BAföG-Beratung.
Wie viele Studierende gibt es in Deutschland?
Im Wintersemester 2025/26 sind rund 2,88 Millionen Studierende an deutschen Hochschulen eingeschrieben. Davon studieren etwa 1,67 Millionen an Universitäten und rund 1,11 Millionen an Fachhochschulen.
