Target students off-campus.

Higher education marketing off-campus.

Students are best reached at the university; that’s obvious. But even off campus, in student dining facilities, on the way to the university, or while exercising at the gym and at the swimming pool, companies can reach the university’s young talents.

Omnichannel Marketing

The core OOH communication at universities can be expanded in a targeted way by incorporating additional, programmatically bookable touchpoints. Thus the message reaches the target audience exactly where they are active – automated, scalable and performance-oriented.

After defining the OOH core campaign, we identify the appropriate digital channels and touchpoints for programmatically controlled deployment.

Transport advertising:
For advertising presence around the clock

Students get around a lot in the city and travel many routes by public transport to get to lectures or to the cafeteria. With outdoor advertising on buses and trains, companies are already making a first bold statement on the way to campus!

Your benefits:

With advertising on buses and trams, companies secure a permanent presence in urban street traffic and benefit from many visual impressions.

There is a wide selection of hard-to-miss advertising spaces for maximum attention, such as rear surface advertising, side wall without roof crown and ceiling surface film.

Mobile advertising also reaches a broad audience outside traditional advertising hours, around the clock, seven days a week.

Public transport advertising throughout the entire city area

Citycards: Germany’s largest Freecards-Netzwerk in student gastronomy

With Citycards, companies bring their message right into student life. The handy postcards make students smile and are a popular gift to give to friends.

Your benefits:

A large print run of more than 455,650 cards per motif per week is possible.

The Citycards are deployed in more than 7,000 locations in the gastronomy and leisure sector in over 90 cities across Germany.

The creative design of the cards attracts a lot of attention and is often photographed and digitally shared.

Gym:
The particularly strong advertising environment

Regular visits to the gym are for many students not only a popular way to stay physically fit, but also part of student life and a meeting place to meet up with friends.

Your benefits:

Regular visits to the gym are for many students not only a popular way to stay physically fit, but also part of student life and a meeting place to meet up with friends.

In the gym, companies benefit from a very high dwell time and contact quality in a positively charged advertising environment.

The target audience is particularly health-conscious and open to brands that fit their active lifestyle.

Many advertising opportunities in fitness studios

Beach clubs:
Holiday vibe in the middle of the city

It doesn’t always have to be the Mediterranean itself: relaxation at the city beach with friends after university is highly popular among students and makes the beach club in summer a trendy hot spot for the target group.

Your benefits:

Through conspicuous advertising on sun loungers, tables, and parasols, companies and products are always in the target audience’s line of sight.

Through actions with real added value such as samplings, students come into direct contact with brands and thus remain permanently in their memory.

The summer setting creates an emotional connection to the brand and increases the willingness to engage.

Baths: Advertising in thermal baths and indoor, outdoor and leisure baths

Whether it’s cooling off in summer, an extra amount of warmth in winter, or swimming laps as a sport: the swimming pool is very popular with the young target group.

Your benefits:

In the area of bathing establishments, companies can choose a variety of advertising options such as posters, banners, diving-tower advertising, sampling, or shower room, mirror and locker advertising.