Promotion on campus makes brands tangible.
Promotion on campus: Up close and personal with the target group.
Direct outreach still works best! With a promotion on campus, you approach your target group, start a conversation, and can present your product or your company directly. With a targeted and personal approach, you receive immediate feedback on your offer from your conversation partner and remain in their memory for longer.
66 %
of the surveyed students have already become familiar with promotional activities as a communication tool at their university.
Source: Studierendenbarometer 2024
Promotion on campus: offer added value and stay in people’s minds!
Every great product or exciting job offer deserves a special presentation on campus. In combination with a promotional campaign that addresses the target group directly and offers added value, the campaign will remain in students’ memories for a long time and in a positive way.
Every great product or exciting job offer deserves a special presentation on campus. In combination with a promotional campaign that addresses the target group directly and offers added value, the campaign will remain in students’ memories for a long time and in a positive way.
Every great product or exciting job offer deserves a special presentation on campus. In combination with a promotional campaign that addresses the target group directly and offers added value, the campaign will remain in students’ memories for a long time and in a positive way.
Your benefits:
- Create real added value and distribute 500 cups of coffee or tea free of charge directly on campus.
- Many branding opportunities are possible on the coffee mobile and in the immediate vicinity, ranging from roll-ups and cup branding to digital touchpoints.
- Also feasible as an ice cream truck with 500 scoops of ice cream at many attractive university locations, ideal for summer promotions with a high likeability factor.
Hand-to-hand distribution
Whether for events, products or career opportunities: flyers, vouchers or small giveaways are actively and warmly distributed by our trained promotion team. This creates direct contact that anchors your message in a lasting way.
Your benefits:
- Personal approach and immediate reach, ideal for short-term campaigns or targeted information.
- Personal approach and immediate reach, ideal for short-term campaigns or targeted information.
- Option to combine with additional measures such as sampling, QR codes or prize draws for maximum activation.
Recruiting/Product Lounge: Students as your guests
With a lounge in your look & feel, the brand world becomes tangible and creates a real attraction for students. The lounge offers space for personal conversations, relaxed breaks, and targeted interaction with the target group in a high-quality environment.
Your benefits:
- Impressive presentation of your products or targeted approach to job candidates.
- Direct consultation and exchange with students about your product or your career opportunities.
- Placement in high-traffic areas or directly within the department is possible.
Mobile CLP: Advertising that stays in motion
With the mobile CLP, you can use the front and back of the City-Light-Poster for your advertising. The large-format advertising poster is remotely controlled on site by one of our employees to where it is best showcased and where your target group is currently on the move.
Your benefits:
- Maximum attention through a backlit advertising display and a flexibly changeable location.
- The CLP can also be used in combination with an integrated Full HD screen to play a video spot.
- The integration of sound reinforcement, dialogue function, fragrance or
Teledisko: From the disco straight to the lecture
A major highlight on campus with what is probably the smallest disco in the world. Tap into the passion for music and bring the vibe right to the university. The Teledisko guarantees maximum attention and impresses with a very simple concept: just close the door, choose your favorite song, and the disco fun can begin.
Your benefits:
- The extravagant Teledisko is a promotional campaign that is guaranteed to be remembered by students.
- Many branding opportunities are possible at the Teledisko and in the immediate surrounding area.
- The photo and video function opens up many possibilities for broad attention on social media.
Bikecaps/ -Cards: Targeted bicycle advertising on campus
For students, the bicycle is the number one means of transportation for getting to university, to a part-time job, or for leisure. The bike caps not only achieve high visibility on and around campus, but also offer students real added value and ensure dry seats in rainy weather.
Your benefits:
- Sustainable advertising impact through daily use and high visibility on campus.
- Custom design in the look & feel of your brand, eye-catching, likeable, and functional.
- Direct distribution at high-traffic bicycle parking areas or as part of a larger campus campaign.
Our media kit is your foundation for successful campaigns.
In our media kit, we clearly compile all key figures on reach, target groups, locations, and prices in a single document.
No in-house designers? We’ll take care of that!
We implement your campaign in full – creatively, efficiently, and perfectly tailored to your target audience.
Discover more advertising opportunities now!
Answers to the most important questions about promotions on campus.
How does a promotion on campus work? And can I, together with my employees, also actively approach the target group on site? Our FAQs leave no question unanswered. If they do, we are happy to be available for a personal conversation.
Are there any content-related restrictions (compliance)?
Advertising on campus must not disrupt teaching operations, and content is reviewed in advance. Sensitive categories (e.g., advertising for tobacco products and political parties, or racist and sexual poster motifs) are generally excluded at universities. Permissibility and placement depend on the location and the guidelines.
At which locations are campus promotions possible?
Feasibility depends on university regulations and cooperations. For example, at Heinrich‑Heine‑Universität Düsseldorf we are the exclusive cooperation partner for advertising opportunities on campus (including, among other things, promotions). Specific areas are approved on a location-by-location basis.
Was bedeutet „Promotion am Campus“?
Unter Promotion am Campus fallen Stand‑ und Laufpromotions, Sampling‑Aktionen sowie persönliche Dialog‑Formate direkt in Hochschulen und Studierendenwerken. Der persönliche Kontakt macht Marken erlebbar und ermöglicht unmittelbare Reaktionen der Zielgruppe – von Produktproben bis Recruiting‑Gesprächen. Campus‑Promotions werden als vielfältiger Zugang zur Zielgruppe beschrieben und zentral organisiert.
Was ist bei der Logistik zu beachten?
Benötigt werden Assets wie z. B. Roll‑Ups, Counter, Give‑aways, Proben, ggf. Lager/Transport und Abfall‑/Recycling‑konzepte. Für Indoor‑/Outdoor‑Einsätze empfiehlt sich ein Schlechtwetter‑Plan und ggf. Strom‑/Genehmigungscheck.
Was steckt hinter den Formaten Standpromotion, Laufpromotion und Sampling?
Beliebte Formate sind Standpromotion (fixer Infostand mit Produkt‑/Info‑Hub), Laufpromotion (mobile Teams) sowie Sampling/Hand‑zu‑Hand‑Verteilung – je nach Zielsetzung indoor oder outdoor. Die Auswahl richtet sich nach der benötigten Kontaktintensität, Aufenthaltsdauer und Fläche.
Welche Vorlaufzeit ist sinnvoll?
Die Vorlaufzeit hängt von Standort, Genehmigungen, Umfang und Personalbedarf ab. Empfehlenswert ist eine frühzeitige Planung rund um Semesterstart, Prüfungsphasen oder Recruiting‑Fenster, damit Flächen, Teams und ggf. begleitende Medien koordiniert werden können.
Welche Vorteile bietet Promotion an der Hochschule?
Promotion am Campus ermöglicht zielgruppennahes Marken‑Erlebnis und direkte Response. Organisatorisch profitieren Unternehmen von zentraler Koordination und geringem Administrationsaufwand; die Genehmigung und Steuerung vor Ort übernehmen wir als erfahrener Campus‑Partner.
Werden geschulte Promoter:innen gestellt?
Ja. Optional können geschulte Promotion‑Teams bereitgestellt werden (z. B. über die Trendkost Promotionagentur). So lassen sich komplexe Botschaften qualifiziert vermitteln und Aktionen in Qualität sowie Servicegrad skalieren.
Wie läuft die Genehmigung und Umsetzung ab?
Die Abstimmung mit Hochschulverwaltung und Studierendenwerk sowie das Genehmigungsverfahren werden von uns als Campus‑Partner übernommen; zusätzlich erfolgt Steuerung und Kontrolle vor Ort. Dadurch lässt sich der gesamte Prozess – von Planung bis Durchführung – aus einer Hand realisieren.
