Inspiring talents through play with Recrutainment.
Recrutainment as part of modern personnel marketing.
Recrutainment is a neologism formed from the terms recruiting and entertainment and creates low-threshold access to employer brands, enabling students to engage early and authentically with potential employers. The combination of entertainment and information promotes not only attention but also emotional attachment—an essential factor in addressing younger generations.
80 %
The surveyed students could imagine participating in a recrutainment format.
Source: JOBCAMPUS MINT study, 2019
Recrutainment is well received by young target groups!
Recruiting today has to do more than just place job ads; it must inspire, activate, and reach the target audience where they are. Recrutainment creates an interactive experience that is especially well received by young talent. Whether QR code rallies, escape room challenges, or events with gamification approaches: Recrutainment is no longer just a trend, but a strategic tool in the competition for the best minds. Companies that use Recrutainment in a targeted way not only increase their visibility, but also the quality of applications: because anyone who engages with an employer in a playful way brings genuine interest.
Use live escape games for recruiting
Use live escape games for recruiting
Your benefits:
- Target-group-specific tasks are possible that fit the area of application in the company.
- The escape game can be implemented for a single company at career days or jointly at trade fairs.
- Konzept was the winner of the “HR Excellence Awards 2016” in the category “Corporate Career/Recruiting Event”.
QR code rally as a digital scavenger hunt
Who will be the first to find the right clues and reach the goal? In the digital scavenger hunt, QR codes guide candidates through relevant areas of the company in a targeted way during assessments or trade fairs and show who is well prepared professionally.
Your benefits:
- Who will be the first to find the right clues and reach the goal? In the digital scavenger hunt, QR codes guide candidates through relevant areas of the company in a targeted way during assessments or trade fairs and show who is well prepared professionally.
- Who will be the first to find the right clues and reach the goal? In the digital scavenger hunt, QR codes guide candidates through relevant areas of the company in a targeted way during assessments or trade fairs and show who is well prepared professionally.
- Including informative reporting as well as photo and video documentation.
Gaming as a company in the corporate league
Computer games are simply part of everyday life for many pupils and students. In the context of e-sports competitions or at LAN parties, companies can present themselves as modern employers.
Your benefits:
- Companies and young talents meet playfully and on an equal footing at this e-sports competition.
- Participating employees become the company’s ideal brand ambassadors.
- Extensive marketing material such as, for example, interviews and game
Plan well and stay informed with our media data.
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The most important information about Recrutainment at a glance.
The best talents are won over by content! Recrutainment offers many possibilities for creative outreach, but it also requires some explanation. Our FAQs provide a remedy here and offer you some guidance in a complex subject area.
Are there digital/hybrid recrutainment options?
Yes. Serious Games, gamified online tests, VR/AR simulations, or digital escape rooms enable hybrid or purely online experiences and scale reach beyond campus, while simultaneously assessing soft skills/teamwork ability.
Was bedeutet „Recrutainment“ im Hochschulmarketing?
Recrutainment verbindet Recruiting und Entertainment: klassische Auswahl‑ und Kennenlernprozesse werden spielerisch inszeniert (z. B. Hackathons, Escape‑Games, QR‑Challenges), um Talente interaktiv zu prüfen und die Candidate Experience zu steigern. Formate sind speziell auf Studierende und Fachbereiche zugeschnitten und dienen Employer Branding sowie Passungsprüfung („Cultural Fit“).
Welche Ziele lassen sich mit Recrutainment erreichen?
Zentrale Ziele: Talente identifizieren, Employer Brand erlebbar machen, Soft‑Skills (Teamwork, Problemlösen) validieren und Passung zwischen Persönlichkeit und Unternehmenskultur prüfen. Gleichzeitig entstehen Dialogsituationen „auf Augenhöhe“, die das Kennenlernen erleichtern und Bewerberbindung erhöhen.
Welche Zielgruppe kann man mit den Recrutainment-Formaten erreichen?
Recrutainment richtet sich vor allem an Studierende und Absolvent:innen, die auf der Suche nach Praktika, Werkstudentenstellen oder dem Berufseinstieg sind. Durch die direkte Ansprache auf dem Campus erreichen Unternehmen Kandidat:innen in einer entscheidenden Phase ihrer Karriereplanung.
