During a distribution of samples at the University of Bremen, many students are lining up and waiting for their product sample.

Samplings at the university.

Students are always happy about small tokens of appreciation that offer them
direct added value. That is why samplings samplings at the university are also very popular with the target group. With us, everything is possible, from distributing product samples to nationwide distribution of surprise bags throughout Germany.

The product group Samplings at the university also includes the distribution of so-called surprise bags with many different product samples

72 %


The surveyed students remember well promotions on campus where they received small gifts with added value.

Diagram Samplings at the University

Source: Studierendenbarometer 2024

Samplings are not just small giveaways; they are direct access to a brand. In sampling promotions, the giveaways or product samples unfold their full effect. Existing products receive renewed attention, while new products can be placed directly with the relevant target group. Whether on campus, at events, or in high-traffic urban spaces: the targeted distribution of product samples at universities not only creates visibility, but also trust.

Care for a little sample? In the midst of everyday student life, your product samples become a real highlight. Whether refreshing beverages, trendy snacks, or innovative lifestyle products: with targeted sampling at the university, you reach your target audience directly, personally, and with maximum impact.

  • Direct contact with the target group: Students are curious, open to new things, and enjoy trying things out. Your products meet a particularly receptive audience here.
  • Direct contact with the target group: Students are curious, open to new things, and enjoy trying things out. Your products meet a particularly receptive audience here.
  • Tailored placement: Whether cafeteria, library or main building. The sampling campaign at the university will.
Product samples like those here at the University of Bremen are particularly popular
Product samples are particularly popular on campus

With surprise bags tailored to students’ needs, you place your products directly into the hands of your target audience. The bags are not only popular, but also create genuine brand moments in students’ everyday lives.

  • The surprise bags are distributed at highly frequented university locations and achieve high visibility among a young, consumption-oriented target group.
  • Nationwide or regional – you decide: Choose between distribution throughout Germany or a targeted presence at selected universities in your desired region.
  • Upon request, you will receive your own individually designed bag – exclusively for your company and only at the universities that are relevant to your target group.
Surprise bags can be booked with many different product samples or exclusively for a company
The surprise bag is the sampling classic at the university

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    For samplings at the university, it all comes down to the right logistics! Our FAQs provide you with initial guidance and answer the most important questions on this topic. Wasn’t your question included? Then feel free to contact us directly!

    Warum sind Samplings im Hochschulkontext wirksam?

    Die Zielgruppe der Studierenden ist digitalaffin, konsumfreudig und offen für neue Produkte; Campus‑Touchpoints ermöglichen streuverlustarme Ansprache der jungen Zielgruppe. Samplings liefern zudem unmittelbares Feedback und schaffen wiederholte Kontakte im Alltag.

    Was ist „Sampling“ auf dem Campus?

    Sampling bezeichnet die gezielte Verteilung von Produktproben an Studierende in Hochschulen und Betrieben der Studierendenwerke. Das Format senkt Testbarrieren, baut Markenbekanntheit und Vertrauen auf und eignet sich besonders für FMCG, Tech‑Gadgets oder Dienstleistungs‑Trials.

    Welche Genehmigungen sind erforderlich?

    Umsetzungen erfolgen in Abstimmung mit Hochschulen und Studierendenwerken; je Standort gelten spezielle Richtlinien und Vorgaben zu Flächen, Zeiten, Inhalten und Sauberkeit. Als zentraler Campus‑Partner übernehmen wir Anträge, Koordination und Reporting.

    Wo finden Samplings typischerweise statt?

    Häufige Orte sind Mensen und Cafeterien, Eingangsbereiche, Bibliotheken, Hochschulsport, Events/Info‑Tage sowie Übergangs‑ und Wartezonen. Distributionslogistik und Genehmigungen werden von uns als Campus-Partner koordiniert.

    Talk to us about your strategy on campus!

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      We would be happy to send you our current media data with our advertising opportunities on and off campus. Simply fill out the contact form below.

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