PDOOH at universities
PDOOH at universities.
Screens expands its programmatic DOOH network at universities!
Deutsche Hochschulwerbung and UNICUM TV are further expanding their collaboration in the field of Digital-Out-of-Home (DOOH). The existing programmatic DOOH network of Deutsche Hochschulwerbung called “Campus Screens” (www.campusscreens.tv), which has already been available since 2022, is now being expanded to include UNICUM TV’s inventory. By mid-2026, more than 250 digital advertising spaces at universities will thus be available for programmatic booking.
The Campus Screens are located in high-traffic areas such as entrance and passageways, dining halls, cafeterias, campus shops, and student dormitories. Through collaboration with the leading Supply Side Platforms (SSPs) Hivestack, Broadsign Reach, Vistar Media, and SSP1, advertisers can book their campaigns via all common Demand Side Platforms (DSPs).
Joint reach measurement and sustainable campaigns
Since 2019, Deutsche Hochschulwerbung and UNICUM TV have been relying on the Private & Public Screen Study (https://idooh.media/marktforschung/), which is published by IDOOH, for reach measurement. With the expanded cooperation, not only does the network grow, but so do the possibilities for efficient and sustainable ad delivery. Both are certified as climate-neutral companies, so that the campaigns are also implemented in a climate-neutral manner by offsetting the resulting CO₂ emissions and using green electricity.
Ioannis Voudouris, Management Deutsche Hochschulwerbung:
“We are very pleased to take the next step in our trusting collaboration with UNICUM TV. With the integration of the UNICUM TV inventory, the pDOOH offering ‘Campus Screens’ continues to grow. Advertisers now benefit even more from the reach of the largest programmatically connected DOOH network at the university touchpoint.”
Joachim Senk, Managing Director UNICUM TV:
“The collaboration in the pDOOH sector under the name ‘Campus Screens’ creates an even broader presence at universities across Germany. The combination of scalability, programmability, and sustainability makes Campus Screens a unique offering in university marketing.”
Further information about Campus Screens: www.campusscreens.tv
