The cafeteria becomes a sports bar
The cafeteria at the German Sport University Cologne becomes a sports bar
Just in time for the FIFA World Cup, we teamed up with Cologne Student Services to create a special offering for sports-loving students at the German Sport University Cologne.
Four new screens are now bringing sporting highlights straight to the cafeteria. Strategically placed in central areas, the screens make it easy to incorporate top-level sport into everyday campus life – whether between lectures, over lunch or as a shared experience with fellow students. The opening lineup features selected replays of FIFA World Cup matches that kick off outside the cafeteria’s regular opening hours. The offering will continue to expand over time, with more sports and formats planned to gradually transform the cafeteria into a lively meeting place with the feel of a sports bar.
At a university where movement, achievement and a vibrant sports culture are part of its identity, this concept really resonates with its audience and creates a place where students can share their passion for sport.
More information about our partnership with Cologne Student Services.
