United for Borneo on DOOH
United for Borneo on our Campus Screens.
With a joint pro bono campaign, the DOOH industry is calling for donations to the Pelorus Jack Foundation—to support rainforest and species conservation in Borneo. We are supporting the initiative with our Screens at the university.
As an operator of digital out-of-home advertising media at universities, we are taking part in the DOOH industry’s initiative alongside partners such as IDOOH and It Works, bringing the message to where it can have the greatest impact: onto campus and into the everyday lives of young people.
What is the campaign about?
Several digital out-of-home advertising companies have launched a fundraising campaign for the Pelorus Jack Foundation, a foundation that works to protect endangered species and rainforests and was founded by Hannes Jaenicke. The project was initiated by the industry platform IDOOH together with the It Works Group, with support from other creative and production partners.
In addition to direct donations, the DOOH industry is providing extensive advertising space pro bono—the campaign’s media space is valued at more than one million euros.
The campaign is running nationwide on screens from various providers. In addition to Deutsche Hochschulwerbung’s screens, participants include Cittadino, Eisbach Media, Inovisco, Ocean Outdoor, Rechargy, TV-Wartezimmer, UNICUM TV and WallDecaux.
Why this issue resonates particularly with students
For students, climate and biodiversity protection is not an abstract debate but a question of the future: habitat destruction is considered the greatest threat to orangutans, and scientists estimate that around 60,000 km² of forest were lost in Borneo between 2000 and 2017, partly due to oil palm plantations, logging, infrastructure and fires. At the same time, projects show that forest conservation and restoration can work in partnership with local communities. This is precisely where the fundraising campaign comes in, by providing practical support for rainforest and species conservation.
»Universities are places where the future takes shape. That’s exactly why we’re bringing the message about Borneo to campus: so that awareness turns into real support, with just a quick QR code scan.«
Ioannis Voudouris, �
Managing Director
Deutsche Hochschulwerbung
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