25 Years of FAM
The Fachverband Ambient Media is celebrating its 25th anniversary!
25 years of ambient media = 25 years of advertising right in the middle of everyday life. And our campus media reach students at university and in the cafeteria.
Ambient media reaches people exactly where life happens: while studying, working, shopping, exercising or enjoying their free time. For a quarter of a century, this medium has stood for a simple but effective idea: advertising has the greatest impact not through reach alone, but through the right place, the right moment and the right proximity to the target audience.
As a member of the Fachverband Ambient Media e.V. (FAM), we are part of a network that has been developing this idea for 25 years. Together with the other member companies, we are committed to consistent quality standards and showcase the diversity of this advertising medium to brands and agencies.
Our touchpoint: the campus.
In Germany, 2.86 million students are enrolled at 422 universities. As an expert in university marketing, we connect with this exciting target group where their daily lives actually unfold: on the way to their next lecture, during lunch in the cafeteria, while studying at home or relaxing in their free time. Here, there is little wastage and no advertising breaks, just a genuine presence in real moments. The student target group is well educated, open to new things and at a stage of life when consumer habits and brand preferences are still taking shape. Many have their own income and a strong willingness to buy. They are relevant target customers for products and brands, as well as future skilled professionals and emerging talent for companies looking to attract tomorrow’s best people today.
Our video shows a small glimpse of how diverse ambient media can be. And that is just one of many touchpoints within FAM.
Find out more about ambient media, the association and its members:
www.fachverband-ambientmedia.de
Here’s to the next 25 years of ambient media!
