Partner of the RheinStars
New university marketing partner of the RheinStars Köln
As experts in university marketing, we bring the RheinStars Köln directly to the universities in the Cathedral City, one of Germany’s largest university hubs.
Basketball thrives on speed, closeness to the audience and a sense of community that you can feel immediately in the stands. That is exactly what makes the sport so appealing to students: short games, a packed arena, emotions you can touch—an experience that’s ideal to share with friends or fellow students.
As a long-established club with a rich history of German championships and DBB Cup victories, as well as a strong youth development program, the RheinStars Köln are a great fit for the young target audience at Cologne’s universities. With around 120,500 students at 22 universities, Cologne is one of Germany’s top three university hubs—only Berlin and Munich are larger. This means students make up almost 10% of Cologne’s total population.
As the exclusive marketing partner of the Kölner Studierendenwerk, we reach this target audience directly in canteens and cafeterias across the city, which welcome more than ten thousand visitors every day. Combined with our DOOH presence on campus , this creates visibility for the RheinStars Köln in the canteen queue or on the way to the coffee bar.
Especially for first-year students who are new to Cologne, offers like these are more than just advertising: they provide a sense of direction. Last year alone, more than 18,500 first-year students chose Cologne as their new home—and anyone who has just moved to an unfamiliar city is looking for ways to make connections quickly. A home game of the RheinStars Köln at Motorworld Köln is ideal for this: as a spectator, you can experience a sense of community without having to take part yourself; those who want to get more involved can even join the RheinStars’ volunteer programs and get a behind-the-scenes look at professional sports. Both watching and taking part help people find their feet in a new city more quickly and build a sense of community that extends beyond the lecture hall.
We look forward to working with the RheinStars Köln, to joint activities around home games at Motorworld Köln, and to continuing to grow enthusiasm for basketball on campus.
“As the exclusive marketing partner of Kölner Studierendenwerk, our screens and displays are placed exactly where students already spend time every day: in canteens and coffee bars across the city, visited by thousands of people every day. That’s exactly where we’re now making the RheinStars Köln visible and establishing them as a natural part of everyday campus life.”
Ioannis Voudouris, �
Management
Deutsche Hochschulwerbung
“We want to make basketball an experience where young people spend their everyday lives. Universities are an incredibly exciting setting for this: for students who are new to Cologne in particular, sports offer a great way to make connections quickly. That’s why we’re delighted to work with our partner Deutsche Hochschulwerbung to strengthen the RheinStars’ presence at universities and create new opportunities to connect with students. Basketball brings people together, and we want to make that experience available beyond the arena, too.”
Tibor Taras, �
Managing Director, Finance & Organization
RheinStars Köln
