Partnership with Best Placed Media
We are a partner of Best Placed Media
Plan campus media as part of your campaigns: We are a partner of Best Placed Media, the new digital planning platform from Sit&Watch Media Group.
A central planning platform for ambient media
Students cannot be reached in just one place. They move between lecture halls, cafeterias, libraries, campuses, halls of residence, leisure activities and digital learning environments. This is exactly where Best Placed Media comes in: The planning platform brings together ambient media touchpoints from different providers in a single planning process – from defining the target audience and selecting locations to creating the finished media plan. Instead of researching each specialist provider individually, agencies and advertisers will be able to put together their touchpoint mix directly on the Best Placed Media platform: select locations, keep reach and budget in view, and combine suitable formats.
Our campus media now part of the planning platform
As a partner, we contribute our expertise in higher education marketing and our extensive range of campus media to Best Placed Media: almost 950 screens at more than 125 colleges and universities in the campus DOOH sector, as well as numerous other analogue and digital advertising opportunities – from poster advertising to promotions and sampling, as well as special advertising formats.
Anyone planning a campaign for young audiences can now also consider higher education marketing directly alongside other ambient media formats on Best Placed Media – not in isolation, but as part of an integrated touchpoint concept.
Plan campaigns together now
Planning therefore no longer starts with an individual advertising format, but with the question: Where should the target audience be reached, and which touchpoints are right for the campaign? Best Placed Media provides a single central overview for this – from the initial rough plan to the specific offer.
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»Higher education marketing should be considered wherever campaigns are already being planned. With Best Placed Media, we are bringing our campus media into a planning process that extends far beyond higher education institutions. For agencies, this means they can gain greater reach among the right student audience directly on Best Placed Media with just one click.«
Ioannis Voudouris, �
Management
Deutsche Hochschulwerbung
»Ambient media thrives on combining different touchpoints. Best Placed Media now makes this very combination plannable. With Deutsche Hochschulwerbung, we gain a partner who knows the higher education touchpoint better than anyone else and who expands our portfolio with one of the highest-reach ways of accessing young audiences.«
Harry Leyendecker,
Management
Sit&Watch Media Group
