University marketing
with impact!
We make brands visible – analog and digital.
At the university, the future begins.
Because the campus is so much more than just a place of learning. It is a meeting place for ideas, innovations, and young talents from all over the world.
With our 30 years of experience in university advertising and thousands of successfully implemented campaigns, we create visibility for brands among students, graduates, first-year students, and university dropouts.
The university as a place of the future.
The campus is a meeting place for ideas, innovations, and young talents from all over the world. With our experience from 30 years in university advertising, we create a presence for brands among students, graduates, first-year students, and university dropouts.
University: a place for the future.
With our 30 years of experience in university advertising, we create a presence for brands among young target groups on campus.
2.86 million
Students are enrolled at German universities.
Sources: Stat. Bundesamt (WS 2024/25) • Sozialerhebung 22 (2023)
Our services for maximum campaign success.
Whether media on and around campus or advertising in the digital sphere: As an higher education marketing agency we develop tailor-made marketing solutions that reach the target group – in the lecture hall, on campus, and in students’ everyday lives.
Our strength lies in the combination of sound market research, strategic consulting, professional implementation, and detailed reporting – all from a single source.
Our services for your campaign.
Whether media on and around campus or advertising in the digital sphere: As an higher education marketing agency we develop tailor-made marketing solutions that reach the target group – in the lecture hall, on campus, and in students’ everyday lives.
Our strength lies in the combination of sound market research, strategic consulting, professional implementation, and detailed reporting – all from a single source.
We for your campaign.
Whether media on and around campus or advertising in the digital sphere: As an higher education marketing agency we develop tailor-made marketing solutions that reach the target group – in the lecture hall, on campus, and in students’ everyday lives.
Our strength lies in the combination of sound market research, strategic consulting, professional implementation, and detailed reporting – all from a single source.
News, figures and facts.
As a pioneer in university marketing, we are at home on campus! We know what drives young target groups, which student organizations are active, and we are familiar with the short channels to the university and the Studierendenwerk. Our analyses of the market, media, and students provide well-founded knowledge about what truly motivates young talent and what that means for successful campaigns in university advertising.
- Influencer Marketing Best Case
Influencer marketing is an ideal way to reach the target audience authentically and on an equal footing outside the campus. - DOOH on campus
DOOH brings dynamic content directly to the university and impresses with high visibility, low wastage, and fast activation. - Sustainability at the university
How can societal transformation succeed on campus? By placing a strong focus on sustainability during studies with the BRENA certificate. - Cooperation: Partners of herCAREER
For almost ten years, we have been supporting herCAREER as a partner for higher education marketing – the leading trade fair for women’s career planning. - Promotions on campus
Directly addressing students is one of the best ways to leave a lasting impression on young talent. This applies both to recruitment advertising and to the presentation of new products. - Partnership with Kölner Haien
This year, too, we are once again a proud partner for the university marketing of the Kölner Haie and bring the fascination of ice hockey directly to the campus in Cologne. - Zukunft Personal in Cologne
In addition to exciting conversations and many great opportunities to engage with the skilled professionals of tomorrow, you can also really step on the gas with us! - Higher education marketing in Germany
The higher education landscape in Germany is a very challenging advertising environment. We provide guidance and show everything you need to know about the advertising venue. - PDOOH at universities
The network of Screens continues to grow and offers the largest programmatic DOOH network at universities in Germany. - Employer Branding at universities
Areti Karathanasi provides companies with a guide for successful employer campaigns on and off campus. - Aachen: Learn for Life
Reach top talent in Aachen at the right moment: during the exam period and right in the city center! - Climate-neutral company
Climate-neutral since 2019 and also in 2025 with a clear mission: For the seventh time in a row, we have been certified by Climate Extender® as a climate-neutral company. - DOOH with fire protection
With the Lena stele from the FireProtected Pro series, we are sending a strong message: fire protection and DOOH are not mutually exclusive!
Success you can see.
marketing works! In our case studies, success is tangible and visible: strong brands, creative ideas, and real results on campus. A well-founded source of inspiration for anyone who wants to reach young audiences.
Responsibility beyond higher education advertising.
We support companies in reaching target groups in a focused way and on an equal footing. In doing so, we think beyond the campus: alongside the campaign goals of our clients, our responsibility to society and our commitment to environmental protection are also a genuine concern for us. Not as a trend, but as a lived self-understanding and as an active part of the higher education landscape.
University marketing is an important building block in employer branding for Daimler Truck
Whether an international corporation, an SME from the region, or a dynamic startup: everyone wants to bring the greatest talents from campus into their team or inspire them with their product or service. It is therefore hardly surprising that our client portfolio in university advertising is as diverse as the higher education landscape itself!
University marketing is an important building block in employer branding for Daimler Truck
Whether an international corporation, an SME from the region, or a dynamic startup: everyone wants to bring the greatest talents from campus into their team or inspire them with their product or service. It is therefore hardly surprising that our client portfolio in university advertising is as diverse as the higher education landscape itself!
University marketing is an important building block in employer branding for Daimler Truck
Whether an international corporation, an SME from the region, or a dynamic startup: everyone wants to bring the greatest talents from campus into their team or inspire them with their product or service. It is therefore hardly surprising that our client portfolio in university advertising is as diverse as the higher education landscape itself!
We as partners and marketers!
is dynamic, and we actively help shape it. As a partner and marketer for universities and student services organizations, we further develop locations and create contemporary communication solutions in university marketing: Our portfolio ranges from high-quality large-format advertising spaces and DOOH to digital offerings such as job boards and learning platforms, as well as services in the areas of Typo3 programming and cafeteria wayfinding systems, along with design and production.
Advertising that really gets through.
Whether advertising on campus, studying at home, or in everyday student life: We know the right way to reach the young target group and, with our 24-hour approach, rely on a balanced marketing mix for all relevant touchpoints.
