Panels Conquer the Campus! – Time for extraordinary advertising formats

The Campus Recrutainment Tour 2014! With its 2.5-meter-high panels, the Recrutainment-Parcour on the campuses of the top universities in Germany attracted a great deal of attention and involved the target group in an intense, playful exploration of the company. They participated in an attractive lottery with instant prizes onsite and a first prize (draw), which necessitated the exploration of all large format ads of the info parkour, and thus the attention of the target group was drawn to the testimony of each individual company.